How to get your products in the hands of celebrities to leverage sales
Once you get your product or service into the hands of an A-list celeb you will:
Build tremendous name recognition – people pay ridiculous amounts of attention to what celebs are doing or wearing.
Enhance your market credibility – a photo or a “thank you” note will turn fans into buyers. End result – money in the bank!
Get free publicity – the media is much more likely to be interested in your brand if you have celebs behind you.
Know your favorite celebrities and do your research! – Find out as much as you can. Do they have kids? What is their style like? Do they travel a lot? What are their hobbies? Do they have a favorite charity? This info will help you pick wisely and have a better chance of converting them into a fan of you and your line!
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Become BFFs with the Gatekeepers- Making friends with the assistant or gatekeeper is KEY to getting ahead. They could be the boss tomorrow. Offer the gatekeeper a gift too. If it is jeans then ask what size they wear and offer to send them a pair too. If they are the wrong sex or style for your product, ask if they want to give it as a gift to a friend or family member as you’d be happy to offer them something too. This is the time to get friendly since you know the chance to make $50K in sales could be a pair of jeans away if your celeb gets photographed in them!
Send out targeted gifts – Try and involve your celebs favorite charity or make them a special personalized product if possible (this is where your research will come in very handy). Use their favorite color, pattern or power animal. You get the point.
Make sure your product is beautifully wrapped.
Send your package via FedEx as people in the movie business will more likely open a FedEx package due to the perceived value… don’t ask me why….it just is.
Follow up with the gatekeepers to see if it was liked – If your product is loved, consider flooding the market with tons of the item. Think about sending it to other celebs to create an instant trend. The weeklies love trends and love writing about them- make it easy for them to write about you too.
Pray for photos or a “thank you” note- Once you have one of these coveted items, post it immediately on your website and all social media outlets.
Ok, so now what else do you do with your good news? – Move your buns! The minute you get it – it’s all hands on deck, emergency on fire, get the word out. You are going to send this superstar info to all the magazines, to your current store list and all stores you want to get in. And don’t forget the Gossip shows like E!, Access Hollywood, Extra and The Insider etc. If you have photos obviously a HUGE plus, but not a requirement. A good idea is to make a single one sheet of the item with the photo of the celeb who you just attached to it. It gives the editor a visual of what it could look like in print.
Good Luck with your celebrity placements! I would love you to join my free service to get your products on T.V. and in Movies through my personal connections.
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To find photos of celebs in action: