Become An Online Superstar

How I Went From a Struggling Handbag Designer Who Made Every Mistake in the Book - and Couldn’t Make a Dime - To Running 3 Multimillion-Dollar Product Lines... Without Going to Business School, Working 80 Hours a Week or Breaking the Bank...

Dear Entrepreneur,

Does it frustrate you that you have an incredible product, but you’re still struggling to make sales, find customers and get the publicity you want?

Have you ever wondered how people with crappy products are able to make money with ease and everything they touch always seems to turn to gold?

Have you ever dreamed of running a wildly successful business, of seeing your products in magazines and stores, of making millions?

Believe me, I get it... because I’ve been there. And I know that trying to grow your product line can be really tough.

And if you’re anything like I was, you’ve probably tried a LOT of things...

Maybe you’ve tried getting your products into stores but you can’t seem to get buyers to respond…

Or you’ve tried selling your products online but no one’s really buying from your site...

Or maybe you just feel stuck and frustrated, because you know how great your product is, but no matter what you try, you can’t get others to see how great it is too... and you feel like you’ll never know how to get sales or make money…

If so…

Then I hope you read every word of this letter because the secret contained inside could change your life forever.


Hi there,

Sarah Shaw here and yes, I’ve been down the same road.

These days, I’m the founder of three multimillion-dollar product lines.

I’ve been in stores and magazines across the country and over 70 of the world’s most famous celebrities have worn or carried my products.

But my life wasn’t always so great...

For Years, Frustration, Roadblocks and Outright Failures Were My DAILY Reality.

I was working long hours in the film industry - and decided I wanted my own business.

I studied costume design in college, so naturally, when I had an idea for a handbag, I thought I knew everything I needed to succeed.

After all how hard could it be, right?

So I got some materials, grabbed my sewing machine and made my first bags on my dining room table. Then I threw them in the trunk of my car, drove around L.A. and started selling them.

Sarah Shaw Handbags was born!

I was off and running...

Or so I thought.

Because as it turns out... this was the high point.

Instead of success & stardom, my company was just one failure after another.

I thought I was a hotshot designer, but the truth was that I had NO idea what I was doing.

A lesson I would learn the hard way…


My first disaster came when I decided I should get into some stores. Of course, I had no idea how to do that.

But that didn’t stop me…

I cold called a bunch of buyers, but I totally froze up on the phone. I didn’t know what to say or how to pitch them… And most of them just hung up.

I felt humiliated.

After about a hundred tries, I managed to luck out and get into a few stores. But then I didn’t know how to properly merchandise my product line and nothing sold.

I quickly lost the few accounts I did have.

Finally, I managed to get a big order (don’t ask me how…)

So I hired a professional manufacturer and eagerly awaited the delivery of my first shipment. I was finally on my way to becoming a real company.

Um… think again.

Because it turned out that their machines didn’t properly melt the glue holding my fabric together, and the shipment was a DISASTER :(

Even worse, I was stuck with 800 damaged handbags - and an impatient buyer who wanted them NOW. So I had to fix all of them myself… by hand.

After a week of caffeine, No Doz and all nighters, I finally re-glued all the bags. I managed to turn lemons into lemonade but at my own expense........ at least I never did that again!

My list of failures went on and on.

I tried everything.

I tried getting PR, but the media never even responded to any of my calls or emails.

I tried getting products to celebrities, but I never heard back from any of them.

And I even tried creating new products, but they were all duds and I lost almost all the money I had left

After 2 years, I was finally making sales but I was still losing money….

It turns out that I didn’t know how to properly calculate my margins. (Of course, I didn’t know this, so I kept making this mistake over and over again.)

It just seemed like I could never get anything to work.

I wasn’t making enough money to pay my bills. And I had to work two other jobs just to make ends meet.

The Phone Call That Changed My Life Forever...

I decided I needed some real advice.

So I called my friend Todd, who ran a business that designed clothing for Anthropologie.

Todd was smart and successful and knew what it took to run a product line.

He gave it to me straight.

He said, “Sarah, you’re not treating your business like a business.

You keep looking for a “magic bullet”, and you’re hoping each one will somehow save your company.

But true entrepreneurs know that having a successful business isn’t about finding a magic bullet and getting lucky.

They know that a successful business is like a symphony. It’s about getting everything working together in harmony.

You have to start acting like an entrepreneur.”

Wow. He hit me right between the eyes.

And I have to admit: it hurt. But it was also true.

At that moment I realized why I had been failing.

I had been running around frantically, like a chicken with its head cut off... always trying the latest new thing, hoping it would work.

But I finally understood that a business is like a great recipe… it not only needs the right ingredients, but you have to combine them together to create the "perfect dish".

What that meant is that when I called a store buyer, I also needed to have a merchandising strategy to show them.

And that strategy needed to include products that fit what their customers were buying… not just what I thought was cool.

After that, my manufacturing had to be dependable so I could deliver what I promised.

And then once I had those stores, I’d have the credibility I needed to pitch to magazines and celebrities.

And in turn, that publicity would give me even more credibility with stores… which would get me even more sales to stores and online.

And of course, I needed to cost my products correctly so that I turned those sales into profits, instead of losses.

A successful business is like a chain… and one weak link will break it.

And it was time to make sure every link in my business was strong.

Success at Saks 5th Avenue...


I went back to work with renewed vigor. And this time I did it right.

I made sure that each "ingredient" was working together: My costing, my marketing, my merchandising, my manufacturing...

And then I went for it.

I decided to pitch a major department store, but this time I had the right products and the right strategy. The pitch went really well...

And a few months later, it happened...

I was in NYC, with my sister. We were in a restaurant, waiting in line for the bathroom when I saw the girl in front of me...

... carrying my bag!

I couldn’t believe it! When I asked her where she got it, she told me:

“Oh it’s from this really cute designer, Sarah Shaw Handbags… I picked it up at Saks 5th Ave.”

I almost freaked out...

I grabbed my sister and said, “We’re going down to 5th Avenue. Right now.”

And there, in the store window of the Saks flagship store in New York, was my handbag.

O. M. G. I had finally made it.

I Never Looked Back...

After that, I never looked back.

Sarah Shaw Handbags made millions.

And soon after, I launched two more companies - Style Council and Simply Sarah.

All told, my companies have done 8 figures in sales.

My products have been sold in over 1,200 stores including Nordstrom, Saks 5th Avenue, Bloomingdales, Neiman-Marcus, Fred Segal, Bergdorf Goodman and Anthropologie.


My handbags have been featured in almost every major fashion and lifestyle magazine including InStyle, People, ELLE, US Weekly, WWD and Lucky…

… On TV shows like Extra, Access Hollywood and E!

… and they’ve been worn or carried by over 70 A-List Celebrities including Angelina Jolie, Reese Witherspoon, Julia Roberts and Oprah.

Now, I’m not here to wag my achievements in your face. Because the thing is...

I Talk to People Everyday Who Want the Same Thing... People Just Like You.

People who have great products but they're struggling to get more sales, get more exposure and grow their businesses.

When I started my first company, I would’ve loved to have someone show me the ropes and fast track me through all of the obstacles I had to go through.

Getting a direct road map to show me the right way to do things, without wasting so much time and money, would’ve been an absolute godsend… and helped me get to this point much sooner.

If I’d had someone to help me when I’d started my first company, I’d have made millions in profits instead of struggling for years.

Which is why I’d like to do the same for you today.


Turn Your Product Line Into
A Fast Growing Brand

Let Me Guide Your Online Business.
I'm Unlocking the Door and Revealing Everything I Know
About Running and Growing a 7-Figure Product Line...
And I'll Manage It All For You!

I will share all of my very best secrets, insider strategies and "hidden knowledge"... so that you can make more money.

If you're looking to grow your product line, I will personally manage your business so that you can become a superstar entrepreneur.

And unlike other programs, which only give you a small part of what you need - and then force you to keep buying more and more to get everything else - my Program has everything you need.

From costing to manufacturing to shipping, marketing, selling and getting exposure, it's all included.

Unlike other programs, there's no fluff. No filler.

This program completely different, because before I ever coached a single entrepreneur, I’d already done 8 figures in sales. So everything we give you is backed up by hard won experience and proven, real-world results.

Traci Dalrymple

"Sarah is exactly what I have been looking for to take my business to the next level. She brings a ton of experience to the table and saves time, money and headaches with her plethora of resources. I’ve had my business for 14 years and I’ve always felt like I was missing pieces for wholesale growth and online growth. Sarah filled that gap in more ways than I could have imagined. Our wholesale quadrupled in the first month of implementing her wholesale practices. We are just getting started and I’m excited to continue growing my business with Sarah as my go to girl for when I get stuck. If you’re willing to put in the work, Sarah will take you to new levels in your business. I can’t recommend Sarah enough!"

- Traci Dalrymple - Founder, Kokokahn Essential Oils

"Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda all wrapped up into one of the sweetest, most generous people you'll ever meet. And I'm talking about stuff she doesn't even claim to be an expert on. If you're looking for someone to help you launch a product, you'd be a complete ding dong not to get coaching from her because I promise you, one minute with Sarah Shaw would be worth hours of some other "expert's" time."

- Jen Sincero Author of YOU ARE A BADASS
Shawn Sargent

"I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail Revolution program to learn how to gain exposure and grow revenue for my handmade business, Shawn Sargent Designs. Sarah is that guiding and supportive voice in your head – and literally on the calls every week, which is an invaluable part of the program. Within three months of working with her, her expertise helped me land Real Simple’s Holiday issue as my first magazine feature, which provided a huge boost in our Q4 sales and gave us national exposure! She also takes a personal interest in our products and growth. Recently she introduced me to a rep that got my products onto The Grommet and is connecting me to revenue streams I couldn’t have reached so quickly on my own. Sarah helps push limits in a positive way, and her ongoing support gives me confidence and momentum to grow my business and reach new goals. Working with Sarah is amazing, and I’m excited for what’s ahead! "

- Shawn Sargent Founder, Shawn Sargent Designs

Here's just a sample of what you're going to get:

  • How to use "secret & seductive" email subject lines to land some of the biggest bloggers in your market...
  • How I used unconventional and sometime outrageous marketing to grow my lines to 7 figures...
  • The grab bag of my "sneaky secrets" I used to get my products into some of the most famous stores in the world... including Bloomingdales, Saks 5th Avenue, Nordstrom and Anthropologie...
  • I'll reveal the "secret sauce" to your Internet ranking so you can be sure customers are coming to your site...
  • How to use my "dirty little secret" to get inside the minds of your customers so they're begging to buy from you...
  • How to put all of your marketing on "autopilot" so you're making sales 24/7... even while you sleep...
  • How to use the little known Law of High Status to give yourself instant credibility…
  • My "Rapid Response" email technique so you can increase your sales by up to 10x...
  • How to create mouth-watering incentives that get buyers salivating and customers buying...
  • My "Mad Libs" subject line formula for writing catchy headlines so you can generate opens, clicks and sales...
  • The one thing you must do to increase your email open rates - and avoid ending up in their junk mail folder...
  • The sneaky "Store Window Offer" that can triple the size of your email list...
  • How to borrow the "Collection Balancing" strategy the world's best designers use to make millions...
  • How to instantly position yourself as a "Rockstar" brand so you can command premium prices and dominate your market...
  • Use my "Guerilla PR" strategies so you can get insane publicity... even if you have almost no budget...
  • The "Hollywood PR" formula that got me into almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Luck and ELLE...
  • How to use celebrities to get massive brand exposure, credibility and name recognition - for FREE...
  • My 20-Point Checklist for building a website that sells...
  • The 3 things you must do right now to protect yourself and prevent others from ripping off your products and stealing your ideas...
  • My "Cashflow Workbook" so you know exactly how to cost your products, manage your inventory and price your line for maximum profit...
  • The one "formula" you must have to avoid losing money...
  • My "Science of the Perfect Price" formula so you price your products the right way every time...
  • The one mistake you must never make when pricing your products...
  • Learn how to "ethically steal" your competitors' customers and fast-track your growth...
  • One of the most lethal tools in my arsenal.... this selling strategy is so effective, it should almost be illegal...
  • My "Go Big or Go Home" sales force strategy that can transform you from a small brand into a national powerhouse...
  • The 14 "Death Traps" you must avoid when working with sales reps...
  • How to avoid the "Celebrity Stalker" syndrome that will get you kicked out of Hollywood. Permanently...
  • How to go from “zero to hero”... my Hollywood formula for instantly raising your status and credibility...

I’ve created this program for one give you the help I wished I had when I was first starting out.

I mean it.

I remember the days and nights of feeling lost, confused and scared straight because I had NO idea what to do next and no one to show me the way.

So I did the only thing I could do - I guessed and hoped everything would work out. It’s not a fun feeling. It’s lonely and scary… but it shouldn’t have to be that way.

I remember how even my other designer "friends" wouldn't help me out, because they were afraid I'd steal their secrets.

And I promised myself that when I became successful I'd pay it forward.

My Coaching Program......

This Program will give you everything you need to know to run your product business like a seasoned pro. Here's just some of what will be done for you:
    • How I went from "zero to hero" and did $500,000 in sales out of my garage...
    • The "dirty little secrets" I used to get my products into some of the most famous stores in the world... including Bloomingdales, Saks 5th Avenue, Nordstrom and Anthropologie...
    • The “hidden mind trick” about how to really talk to your customers so they’re begging to buy from you…
    • The fastest way to get buyers on the hook so you can close them with ease and get into the stores you've always wanted...
    • How to use my "tried-and-true" Email Marketing Strategy so you can massively increase your boutique sales...
    • How to use A-List celebrities to gain massive exposure and sales - for FREE...
    • All the templates and scripts you need to contact and land the Celebrities of your dreams...
    • The "Blind Survey" Technique you can use to read your customers' minds and find out exactly what they want to buy...
    • The Explosive Online Sales strategies I used to transform myself from a complete unknown into a Celebrity Designer...
    • How to create Own Buyer & Your Media Calendar so you'll always be selling the right product at the right time to the right market...
    • How to master “innovative incentives” so can bring in customers by the boatload…
    • 9 Email Subject Lines you can use right now to massively increase your sales...
    • And much, much more...

What Else Does It Include?

✔ I'll Manage Your Projects
  • Creation of a project plan, including timeline, process, people and other resources
  • Delegating details of the project to various team members
  • Communication of project status and ongoing details to all players
  • Following-up with players as necessary to ensure that “stuff gets done” on time
  • Handling challenges for the project as they arise, with a focus on finding a solution quickly
✔ I'll Manage your Team
  • Identify team needs based on current business goals and projects
  • Create measures of success for the role
  • Determine what type of specialist would be the best fit to hire
  • Guide you on checking refrences and referral
  • Review proposals from preferred candidates
  • Ensure there is a signed contract in place for all hires
  • Create communication plan with new team members
  • Get them proper information and/or training for their role
✔ I'll Manage your Revenue Streams
  • Manage the creation of revenue streams including:
    • Current products
    • Help with the development of new
    • Trunk shows, Home parties, Sample sales, etc…
    • Manage and find you specialists to aid in
  • Manage and find you specialists to aid in the deliverability of revenue streams (i.e.: setting up a download page for a Store Window Offer)
  • Ensure customer service is in place to support each revenue stream
  • Ensure that systems are in place so that new customers get immediate access to their purchases
  • Setup of fulfillment facilities (suggestions for places) for any tangible/shippable items
✔ Manage your Website
  • Review content on all websites to look for outdated or incorrect information
  • Managing all updates to website content (by hiring a technical VA)
  • Managing the creation of any new websites (by hiring a technical VA)
  • Finding and managing web/blog designers, graphic designers and copywriters as required
  • Setting up everything “behind the subscribe” for list building
  • Testing all links, forms and buy buttons on the website to look for errors and inconsistencies
  • Keeping the team motivated in their work
  • Handling team challenges as they arise
✔ Manage Operations
  • Review of the key systems needed to run a business, including: customer service, billing, communication, back-ups, marketing, follow-up and delivery
  • Implementation of automated business tools & software to manage various systems
  • Management of all client payments and collections process
✔ Tracking Metrics
  • Keeping track of key statistics for the business on a weekly & monthly basis
  • Setting up a reporting system to track media and store outreach stats
  • Ensuring the social media applications/plugins are in place
  • Sourcing testimonials for inclusion on web pages (as required)
✔ Manage your Promotional Schedule
  • Establish your promotional publication schedule
  • Manage your email lists
  • Help create a professional newsletter/promotional template (or hire the appropriate person)
  • Ensure that the newsletter is published on schedule
  • Review content for newsletter and help you create content
✔ Manage your Marketing Implementation
  • Managing the day-to-day implementation of your marketing strategy, which could include:
    • Wholesale tactics
    • Email Marketing to stores
    • Email Marketing to your house list
    • Publicity & PR
    • Social Media
    • Traditional “offline” Marketing such as Trunk Shows, Home parties, and Sample sales
  • Establishing a team to take care of the ongoing marketing activities (as required)
  • Reviewing auto-responders and follow-up sequences on a regular basis (for outdated information and accuracy)
  • Reviewing upsell opportunities in the buying process
✔ Manage your Launches
  • Setup a launch plan based on strategy from the business owner
  • Ensure that key players are in place for each stage of the launch
  • Establish a clear promotional schedule for each phase of the launch
  • Work with a copywriter for launch materials (if necessary)
  • Keep everyone on task throughout the launch and stay on top of any “dropped balls”
  • Support the business owner as needed throughout the launch
  • Be “on call” the day of the launch to take care of any urgencies/changes
✔ Free Up Your Time!
  • Reviewing where you are spending your time
  • Proactively taking stuff off your plate that you don’t need to do (and might not realize you can let go of)
  • Acting as your gatekeeper
  • Creating an email management system for you
  • Setting up a scheduling system for you

Of Course You COULD Figure
All This Out Yourself

But it would take years of dedication and real-world experience to come up with a system, a formula like the one on this page.

And I should know... I’ve done all the hard work and made all the mistakes so YOU don’t have to.

I've been rejected by hundreds of stores, so I know what buyers want and what they don't...

I've had more manufacturing fiascos than I can count, so I know how to get products made the right way, in less time and for less money...

I've been in dozens of magazines, on tv and in the movies and of course, in the hands of over 70 celebrities, so I know all of the insider tricks to getting massive exposure and publicity...

And I've sold millions and millions of dollars worth of products, so I know how to make money...

So yes, you could experiment, make tons of mistakes and spend years, thousands of dollars and countless sleepless nights trying to figure this all out the hard way...

Or you could just take the shortcut.

And then watch in AWE as your business (and your life) completely transforms.

THIS COACHING PROGRAM is the secret foundation for getting everything you want in your business.

But because I want every entrepreneur to get the help I wished I had when I was starting out.

Program levels: 6-Month Minimum
Product LaunchCelebrity, Media, Stores and Online Customers
Review customer profile package
Review website for inconsistencies
Review Website Descriptions and advise on editing
Review your website content and give suggestions to improve
Advise on pop up and hello series automation
Set up auto responders to deliver store window offer and include 4 additional templated emails in hello series
Create several email templates for you in your CMS system
Create marketing plan for email campaigns to media
Follow up email marketing to Media
Create marketing plan for email campaigns to boutiques
Follow up email marketing to Boutiques
Create weekly email marketing plan to online customers
Advise on ideas for info graphics and images for marketing emails
Celebrity Gifting: Advise on offering your products to celebrities. Includes my complete email template package to celebs and their gatekeepers, plus my celeb list, and advice on who to get it to and what to offer them.
Promotion to the media once you get products to celebrities.
Weekly Private Coaching calls
Click Here for a Discovery call with Sarah
OBM $2000/month
OBM $2500/month
OBM $3000/month
Add To Cart

The Days of Struggling to Build Your Product Line Are Almost Behind You......

Remember, This is THE Smart Choice… It’s Simple, It Works, and It’s
the Fastest and Easiest Way to Build the Product Line You've Always
Dreamed Of...

This is truly a one-of-a-kind program… It’s your opportunity to do what most people only dream of… building their own product line and living a life of wealth, happiness and total fulfillment.

I can truly say that there’s nothing at all like being your own boss and running your own business. It’s absolutely life changing…

This is your opportunity to become everything you’ve always known you could be… And I want to help you get there.

You can start TODAY, right now… and begin a new journey that will absolutely change the entire course of your life.

I look forward to welcoming you inside, and seeing how this power and know-how transforms your results with your business… and your life.

Your friend,



"I’ve worked with Sarah for about 3 months now and my line has been picked up in 2 new stores with a re-order 2 weeks later! She is very knowledgeable about sales/ marketing and knows how to get everything done! She truly felt like a partner for my business, and I look forward to working with her in the future."

Merrie Knox Oh So Fitting

"I’m already getting orders from the email with the updated pricing that I just sent to my current stores. One day I’m gonna fly wherever you are and buy you a big glass of wine and hug you. Truly blessed that I stumbled upon your site that day. I know I pay you to help me but you’ve done so much for me and are worth every penny if not more."

Meredith MakeupJunkieBags

"In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line... Our new product went off without a hitch. Thank you, Sarah!"

Angela Jia Kim CEO + Founder, Om Aroma & Co. Co-Founder, Savor the Success