Handy Hold All®

Who opened it?

Quick tip:

I like to know who which buyers are open to buying when marketing my accessory line – don't you? When I send out a marketing email, I see who opened it and clicked on the images (sometimes more than once) and email them directly with catalogs and a letter detailing the product line and try to capitalize on their immediate interest.  Then, I take it a step further, and look at ALL the people who opened the email, and send them an email introducing the line as I know they didn't click to see the rest of the product range.

This usually results in at least 2-4 additional orders if we act immediately within 2 days of sending the email.

Let me know what your tricks are!

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Written by Sarah shaw

There are 5 comments

  • Lorena says:

    Hi
    Could you recomend a tracker to know who opened my emails and clicked on the images?
    Thanks

  • Sarah Shaw says:

    There are many companies like Mail Chimp, Constant Contact, Aweber…… check them out and see which you like best.

  • Andy says:

    We’ve been working with Constant Contact for over 2 years now and tracking works like a charm. It is fairly inexpensive and gives great tools which can quickly add up to extra sales.

    Cheers

  • One of my friends really likes MailChimp, though I don’t have any experience with this sort of software. I think I’d better learn, though – an extra 2-4 orders/responses is pretty darn significant.

  • Thanks for reminding me about this. I use Mail Chimp. It’s user friendly and it’s free 🙂

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