Who opened it?

2011/08/18 6:00 AM

Quick tip:

I like to know who which buyers are open to buying when marketing my accessory line – don't you? When I send out a marketing email, I see who opened it and clicked on the images (sometimes more than once) and email them directly with catalogs and a letter detailing the product line and try to capitalize on their immediate interest. Then, I take it a step further, and look at ALL the people who opened the email, and send them an email introducing the line as I know they didn't click to see the rest of the product range.

This usually results in at least 2-4 additional orders if we act immediately within 2 days of sending the email.

Let me know what your tricks are!

Tagged: Ask The Entreprenette, Marketing, Sales, Website, Wholesale

Written by Sarah Shaw

There are 5 comments

Lorena says:

August 19, 2011 at 11:01 pm

Hi
Could you recomend a tracker to know who opened my emails and clicked on the images?
Thanks

Sarah Shaw says:

August 20, 2011 at 10:57 pm

There are many companies like Mail Chimp, Constant Contact, Aweber…… check them out and see which you like best.

Andy says:

August 23, 2011 at 8:05 pm

We’ve been working with Constant Contact for over 2 years now and tracking works like a charm. It is fairly inexpensive and gives great tools which can quickly add up to extra sales.

Cheers

Melissa Wright says:

August 24, 2011 at 4:16 pm

One of my friends really likes MailChimp, though I don’t have any experience with this sort of software. I think I’d better learn, though – an extra 2-4 orders/responses is pretty darn significant.