Andy Grove, co-founder of Intel Corporation said, ” Only the paranoid survive”.
I am a total believer in this theory. Not sure you need to take it to the extremes with paranoia, but constantly reviewing your strategy, staying on top of your next move and noticing that scared stomach feeling you get at times as a welcome reminder that your business is alive and well makes for a healthy business . If we want success, we have to be consistently coming up with new things to sell, new ways to sell it, new stores, new marketing, new PR, new celebrities and in general, fresh news about our company. In short, we need to be better, faster and stronger than we were the prior quarter.
And yes, you will have friends and family bugging you that you work too much or too hard, and are always concerned about your business. Instead of defending yourself, just say “Thanks for noticing”……this will totally rock their world. But you know what you were really saying, is that this fear (or paranoia) is what makes you successful.
I find that when I get too comfortable with what I am doing in my business that sales slide, I find myself to be utterly boring, my blogging suffers, and in general, things are not going well. Daymond John told me that his mom always said, “It takes the same energy to think small as it does to think big.” I think of this quote often when jumping out of my comfort zone.
Failure is not an option right?
What do you do to get out of your comfort zone?
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