What PR can do for your brand
2012/04/05 6:00 AM
Learning how to leverage good PR for yourself is a total MUST to keep any business afloat! Once you have some PR, it will give you credibility which makes buyers feel more comfortable about buying from you – especially if you are a new brand. Staying on top of your media calendar is the key to a successful PR campaign. Be sure to look at all the magazine websites and click on the media kit tab and make a calendar you can follow to pitch on target each month.
Here are a few to get you started:
Condenast.com Select magazine and media kit – most have editorial calendars
Hearst.com Select magazine on left and then select media kit. You cannot get it for Oprah. Some have editorial calendars and others you have to look at the advertising calendar.
Timeinc.com Most have editorial calendars
Tagged: business, Entreprenette®, Facebook, Marketing, Public Relations, Social Media, Twitter, Website, Wholesale
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There is 1 comment
Lana Larder says: Thanks for explaining what PR can do for brands!
You always give the best advice – and business owners always need to be reminded!
Subscribe to magazines focused on your industry
Get familiar with the writers, brands, editor’s focus, and the fit of your business.
Pitch only news and on target market.
Know and focus on your target market.
Thank you!
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Can you share what's working for your company today?
Any kind of PR is good PR...... especially when it takes 5 minutes and is free! I'm putting together a collaborative blog post and need your input! Since our normal way of doing business has changed, we have been forced to pivot to stay nimble during this unprecedented time in our lives.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'd love to hear new ways of doing business that you have discovered or invented during Covid shutdowns.
How are you getting online sales?
Are you still selling wholesale?
Are you drop shipping?
If you relied on pop-ups, what is your new normal?
Have you turned to advertising to drive traffic?
Are you seeking more PR?
And anything else that is working for you..... I want to know and learn from you too.
Please share ways that your company has pivoted during Covid-19 shutdowns and limitations and how you are making money today. Requirements:
Please share a short paragraph and give us your best tips!
Please add a headshot and some product shots as well if you'd like. Photos must be 300x300 px and 72 dpi or the system will reject them.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'll be sure to let you know when the post goes live later this week so that you can share it too.
