Learning how to leverage good PR for yourself is a total MUST to keep any business afloat! Once you have some PR, it will give you credibility which makes buyers feel more comfortable about buying from you – especially if you are a new brand. Staying on top of your media calendar is the key to a successful PR campaign. Be sure to look at all the magazine websites and click on the media kit tab and make a calendar you can follow to pitch on target each month.
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