What PR can do for your brand
2012/04/05 6:00 AM
Learning how to leverage good PR for yourself is a total MUST to keep any business afloat! Once you have some PR, it will give you credibility which makes buyers feel more comfortable about buying from you – especially if you are a new brand. Staying on top of your media calendar is the key to a successful PR campaign. Be sure to look at all the magazine websites and click on the media kit tab and make a calendar you can follow to pitch on target each month.
Here are a few to get you started:
Condenast.com Select magazine and media kit – most have editorial calendars
Hearst.com Select magazine on left and then select media kit. You cannot get it for Oprah. Some have editorial calendars and others you have to look at the advertising calendar.
Timeinc.com Most have editorial calendars
Tagged: business, Entreprenette®, Facebook, Marketing, Public Relations, Social Media, Twitter, Website, Wholesale
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There is 1 comment
Lana Larder says: Thanks for explaining what PR can do for brands!
You always give the best advice – and business owners always need to be reminded!
Subscribe to magazines focused on your industry
Get familiar with the writers, brands, editor’s focus, and the fit of your business.
Pitch only news and on target market.
Know and focus on your target market.
Thank you!
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How to know if you have a hero or a zero — Sarah Shaw Consulting
sarahshawconsulting.com
How to know if you have a hero or a zero by testing your product before you invest heavily in producing it. Don't keep it a secret, show it to get feedback.