What PR can do for your brand
2012/04/05 6:00 AM
Learning how to leverage good PR for yourself is a total MUST to keep any business afloat! Once you have some PR, it will give you credibility which makes buyers feel more comfortable about buying from you – especially if you are a new brand. Staying on top of your media calendar is the key to a successful PR campaign. Be sure to look at all the magazine websites and click on the media kit tab and make a calendar you can follow to pitch on target each month.
Here are a few to get you started:
Condenast.com Select magazine and media kit – most have editorial calendars
Hearst.com Select magazine on left and then select media kit. You cannot get it for Oprah. Some have editorial calendars and others you have to look at the advertising calendar.
Timeinc.com Most have editorial calendars
Tagged: business, Entreprenette®, Facebook, Marketing, Public Relations, Social Media, Twitter, Website, Wholesale
Related posts
There is 1 comment
Lana Larder says: Thanks for explaining what PR can do for brands!
You always give the best advice – and business owners always need to be reminded!
Subscribe to magazines focused on your industry
Get familiar with the writers, brands, editor’s focus, and the fit of your business.
Pitch only news and on target market.
Know and focus on your target market.
Thank you!
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
I’m already getting orders from the email with the updated pricing that I just sent to my current st… Read more
Makeupjunkiebags.com
Trunk shows, or Pop Ups, are a great way to get your products in stores! Having a great and successful trunk show will surely grow your brand. For starters, if you want a great trunk show, you need to promote your show. This can be done through emails and advertisements.![]()
![]()
There are many different ways to make sure that your next trunk show is a huge success! Take these ideas to help your next event be a success.![]()
![]()
1. Offer a low end GWP for purchases under $50![]()
2. Team up with another designer to see if they can donate a few items – perhaps to the first 5 who purchase![]()
3. Higher end GWP with a minimum purchase of $250 or more![]()
4. Offer a 50% off coupon to your website products (if the store doesn’t carry your line)![]()
5. Get a makeup artist you know (or one from a local salon on the block) to set up a table and do free make-over’s or eyebrow shaping![]()
6. Have someone offer free hand massages![]()
7. Have a person doing palm readings![]()
8. Get a coupon for a special drink from a local bar – or another incentive they want to offer.![]()
9. Get a coupon from a local restaurant![]()
Here are some additional ideas to help you succeed at your next trunk show!![]()
Visit here:![]()
sarahshawconsulting.com/trunk-show-secrets/![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
I had the pleasure of speaking with Marcus Lemonis, star of The Profit and got the skinny on his process. Marcus reveals how he learns from all his businesses and then can turn around and use that in other businesses to help them grow.![]()
![]()
Click here to tune in now: sarahshawconsulting.com/podcast/interview-with-marcus-lemonis-star-of-the-profit/![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #Leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
Hustle (verb) 1. To strive headstrong and voraciously towards a goal.![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #Leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
We've all procrastinated before, whether we like to admit it or not. We get distracted with other things and this can be a huge problem at times. We put things off till later, and one hour turns into two, two hours turns into four, and so on. While taking time to have fun and unwind from chores or work may feel wonderful at first, you'll end up stressing yourself out much more later when you try to get it all done.![]()
![]()
So how do you stop yourself from procrastinating?![]()
![]()
There are a couple of tips and tricks that you can use to limit yourself from procrastinating so much, these are just a few examples that can help!![]()
![]()
• Make a list of the most important 10 things that YOU personally have to do yourself.![]()
• Make a list of the next 10 things that someone else “could” do for you if you desired to job it out. These things can usually wait a bit.![]()
• Spend the first 2 hours of your day answering email, doing any office-y things like processing orders, accounting, emails etc. Just get it out of the way. ONLY do that for the first 2 hours. (if you are like me, you got one hour done already at the crack of dawn).![]()
• Start working on your to item task list, spending one hour at a time and just keep plowing through. If you are designing that day, then just do that and don’t let other things distract you.![]()
![]()
Hopefully these tips will give you a better way to manage your time throughout the day. If you would like to get more tips on how to limit your procrastination, visit here: sarahshawconsulting.com/procrastination-fascination/![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
I'm excited to be on the Amplify Your Success podcast with Melanie Benson!⠀![]()
![]()
Tune in here: melaniebenson.com/celebrity-endorsements-podcast/![]()
![]()
Imagine a famous celebrity showing up on Instagram, sharing how much they love your product or service. With so much noise online, finding ways to grab attention without expensive Facebook Ads is priceless marketing juice!![]()
![]()
But where do you get started? How do you find the right influencer to boost up your name brand recognition? ![]()
![]()
I join Melanie Benson, host of the Amplify Your Success Podcast, to talk about how to land celebrities and influencers who can get more eyes on your products.![]()
![]()
You’ll want to hear my insights on:![]()
![]()
• Why credibility is more important than ever, and celebrities can provide that “borrowed” trust in the market.![]()
![]()
• How to find the right celebrities and influencers to promote your products. ![]()
![]()
• Why it pays to be good with your follow up.![]()
![]()
• The difference between celebrity endorsement and influencer marketing (and what to vett an influencer for to make sure it's a good fit.)![]()
![]()
• Plus I get a little personal and share my surprising “bold move” that propelled my business into 6 figures quickly.![]()
![]()
#sarahshawconsulting #entreprenette #podcast #amplifyyoursuccess #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife
