What is your call to action?

What is your call to action?

The first time someone asked me this, I looked at them like they were from Mars.  I seriously had no idea what they were talking about and this was only about 3 or 4 years ago.  After getting over my embarrassment, I got really excited about it and implemented one on my Simply Sarah website – Join our list, Get 25% off instantly.  Can I share how thrilled I was when we started to get a flood of orders using that discount code – it was about 7 per week – it was amazing. Once I got into it, I really understood the power of a good call to action.

Whether you are selling a product or a service, figuring out what will get your target market to buy from you is the key to success right?  This awesome list of suggestions from my Entreprenette experts covers ideas from free samples, try-it-out-samplers, discounts, how-to articles, and specific language to get someone to click now.

Post a screen shot of your call to action on my Facebook page!

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    Written by Sarah Shaw

    There are 7 comments

  • Nancy E says:

    Good job Sarah 🙂
    I really like how you put together all this advice.
    We’re currently a/b testing our homepage call-to-action buttons.
    That can be an interesting topic for a future post. What do you think?

    Nancy E.

  • Thanks Sarah,
    So many helpful tips. The trick is knowing your readers, so when you ask them to help, they always jump in.

  • Karin Caro says:

    Sarah, once again, you have produced an informative and helpful article. It is so amazing and interesting to get feedback from other professionals on the topics you post! I love how you do this! Thanks so much! Karin, #19

  • Reija says:

    Thank you Sarah! These tips are great! I need to pay more attention to my website and create a call to action plan.

  • Stephanie says:

    Excellent ! I’m right in the middle of creating my Call To Action offers and graphics…the tips here have given me some great ideas – and help a lot!
    thanks to all!

  • An effective call to action is pretty important and these particular tips are simply AWESOME. Thank you for gathering all of this info, it’ll be really helpful to me in the coming months.

    I remember having to be very insistent on the importance of the word “now” in my last job’s calls to action. Want quick response? Make it sound super important.

  • Just found your blog and it is great, you just made my bookmark!

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