What do you include in your sales and marketing plan?
2011/06/30 6:00 AM
Do I hear you groaning already? So many creative inventors just cringe when they hear the words sales and marketing, even though you know deep deep deep down that this is the entire backbone of your survival…….right? I have been right there with you sister…..I had the hugest-most-gigantic resistance for many years until I learned how to do it…….really learned…….not just going through the motions, but really understanding WHY it is important, and HOW to communicate with my target market. Learning how to find your target market, engage them, keep up communication, and deliver what they want to buy is the name of the game!
I reached out to my team of Entreprenette Experts to get you their best tips on how to grow your business!
Of course feel free to share your tips too!
Tagged: business, Entreprenette®, Facebook, Launch Tips, Marketing, Networking, Public Relations, Sales, Twitter
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[…] was asked to participate in a blog post on the Entreprenette Gazette site. Here’s my response (tip […]
[…] we all mentally and physically get our weekend on, I wanted to share this great post and advice compilation from Sarah Shaw, blogger extraordinaire and small business pro over at Entreprenette.com. Sarah put […]
Wow, lots of good comments. I like this format–some of the answers, yeah, they felt irrelevant to me or were things I hear everywhere, but then the next answer, BAM it’d be a big eye opener. I loved 31… variation on offering essential information, which I firmly believe in, but I’d never heard of help a reporter before. Thank you!
What a great read with my morning cup o’ java! I’ll be back tomorrow to check out some of the contributors’ websites.
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Great Entrepreneurs Listen to Advice, then decide what to do with it.![]()
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Do you have an online Store and want to get your products into Boutiques? ![]()
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Are you a designer who dreams of making your business a success? Do you want to learn the secrets to getting into boutique stores, pitching magazines, and working with celebrities and influencers?![]()
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I’ll share my hard won knowledge and help you avoid pitfalls, give you specific instructions on how to move forward and what your best next move is.![]()
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𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐛𝐞𝐞𝐧 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐢𝐧𝐠 𝐡𝐢𝐫𝐢𝐧𝐠 𝐚 𝐬𝐚𝐥𝐞𝐬 𝐫𝐞𝐩?![]()
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Whether this is your first time employing a sales representative or not, there are a few things you should know before jumping right in. ![]()
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𝟓 𝐭𝐡𝐢𝐧𝐠𝐬 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐤𝐧𝐨𝐰 𝐛𝐞𝐟𝐨𝐫𝐞 𝐡𝐢𝐫𝐢𝐧𝐠 𝐚 𝐬𝐚𝐥𝐞𝐬 𝐫𝐞𝐩![]()
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1. They will probably ask for a set of free samples. That is totally normal. You should provide that.![]()
2. They will require that you provide them with catalogs and/or linesheets. And YES, you do need to do that and mail them to their office. They will not print them for you. Ask them to email the linesheets to potential customers when possible of course.![]()
3. They may require you to participate in Trade shows. If this is out of your budget, try to negotiate to attend “some”, instead of all. If you can attend them all, your sales will probably be higher.![]()
4. Some will have showroom fees that are monthly payments on top of commission. Be sure to ask about that before getting too excited. This can be negotiated as well in some instances. If you are hiring a Road Rep, they should only ask for commission on sales.![]()
5. When paying commission, never pay in advance. Only pay for invoices that you have been paid for.![]()
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Now that you've got a sample of knowings when hiring a sales rep, read more about it here: sarahshawconsulting.com/5-things-you-should-know-before-hiring-a-sales-rep/ ![]()
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