What do you include in your sales and marketing plan?
2011/06/30 6:00 AM
Do I hear you groaning already? So many creative inventors just cringe when they hear the words sales and marketing, even though you know deep deep deep down that this is the entire backbone of your survival…….right? I have been right there with you sister…..I had the hugest-most-gigantic resistance for many years until I learned how to do it…….really learned…….not just going through the motions, but really understanding WHY it is important, and HOW to communicate with my target market. Learning how to find your target market, engage them, keep up communication, and deliver what they want to buy is the name of the game!
I reached out to my team of Entreprenette Experts to get you their best tips on how to grow your business!
Of course feel free to share your tips too!
Tagged: business, Entreprenette®, Facebook, Launch Tips, Marketing, Networking, Public Relations, Sales, Twitter
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[…] was asked to participate in a blog post on the Entreprenette Gazette site. Here’s my response (tip […]
[…] we all mentally and physically get our weekend on, I wanted to share this great post and advice compilation from Sarah Shaw, blogger extraordinaire and small business pro over at Entreprenette.com. Sarah put […]
Wow, lots of good comments. I like this format–some of the answers, yeah, they felt irrelevant to me or were things I hear everywhere, but then the next answer, BAM it’d be a big eye opener. I loved 31… variation on offering essential information, which I firmly believe in, but I’d never heard of help a reporter before. Thank you!
What a great read with my morning cup o’ java! I’ll be back tomorrow to check out some of the contributors’ websites.
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Manufacture a Clothing Line? Offer online specials and encourage your shoppers to hold Zoom dinner parties and dress up. Book a call with me today and learn how to get through this crisis. sarahshawconsulting.com/sarahshaw/apply-case-study/
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It’s awesome that other people are marketing and promoting your brand while you are doing other things that require your attention.
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Learn from Lisa what it takes to get on QVC or HSN. Her insider tips will get you to hustle, and show you how sales and public relations can help grow your business.
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Can you share what's working for your company today?
Any kind of PR is good PR...... especially when it takes 5 minutes and is free! I'm putting together a collaborative blog post and need your input! Since our normal way of doing business has changed, we have been forced to pivot to stay nimble during this unprecedented time in our lives.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'd love to hear new ways of doing business that you have discovered or invented during Covid shutdowns.
How are you getting online sales?
Are you still selling wholesale?
Are you drop shipping?
If you relied on pop-ups, what is your new normal?
Have you turned to advertising to drive traffic?
Are you seeking more PR?
And anything else that is working for you..... I want to know and learn from you too.
Please share ways that your company has pivoted during Covid-19 shutdowns and limitations and how you are making money today. Requirements:
Please share a short paragraph and give us your best tips!
Please add a headshot and some product shots as well if you'd like. Photos must be 300x300 px and 72 dpi or the system will reject them.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'll be sure to let you know when the post goes live later this week so that you can share it too.
Want magazine editors to try your products? Pitch them to write about zoom dinner parties and encourage them to dress up. Send them something to wear.
Book a call with me today and learn how to get through this crisis.
sarahshawconsulting.com/sarahshaw/apply-case-study/
#sarahshawconsulting #business #fashion #clothing #accessories #apparel #boutiques #magazines #editors #dropshipping #ecommerce #dropship #dropshippingtips #entrepreneur #reseller #boutique #besafe #workathome
