Okay I hear you! You want to know creative ways you can find new wholesale accounts while doing it all yourself! This is still exciting for me because when I started my first handbag line 13 years ago…..there was no social media, no google and barely anyone had a website and stores were not on email yet. We had to snail mail all our catalogs – no zip it and email back then…….and this was not that long ago.
In my company we are always looking for new stores. It is something we (well my sales staff to be honest) do every day. Even if it’s only for an hour, we find at least 5 new stores a day to contact. They don’t all bite, but we make the effort……every day! To keep all this organized, we use Palm desktop. Just google it and you can find a free download. It’s a great program and keeps all our stores organized by prospective customer, current customer, website, etc….
1. So my favorite thing to do is to look at my competitor’s websites. You know by now that I don’t really see people as competitors, but rather as a minor challenge to overcome and surpass. Everyone likes to brag and show off how many stores they are selling to so the pickings are there for the taking. Just go visit a few and you will be jumpin’ for joy when you hit the jackpot. Just download the list and start calling to get the buyers name and be sure it is the right store for your product. YES – this takes time, but Rome was not built in a day and neither can your business flourish overnight. This is blood, sweat and sales baby!
2. Another fun one is to google google google. Give these a whirl and see what comes up. Get the picture? Try it with and w/o quotes around the phrase. You get different results.
Boutiques Atlanta (or whatever city)
Dog Boutiques Boulder
Lingerie shops Baltimore
Citysearch + city of your choice
City/shopping ex: Charleston/shopping
Chamber of commerce + city – some of them have a shopping tab
3. Check out magazines on the rack or other online resources. Magazines list retailers either on the page with the item or in the shopping guide in back…..really useful to check those out.
Here are two online resources we use:
4. One more recently discovered tip is to use Tweepsearch. Enter in specific search terms and see if anyone on twitter has boutiques that are right for you. You can also build your twitter followers this way and reach your target market faster.
Here are some examples of things we use to search for stores:
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1 hour ago
Manufacture a Clothing Line? Offer online specials and encourage your shoppers to hold Zoom dinner parties and dress up. Book a call with me today and learn how to get through this crisis. sarahshawconsulting.com/sarahshaw/apply-case-study/
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2 days ago
It’s awesome that other people are marketing and promoting your brand while you are doing other things that require your attention.
Read on: sarahshawconsulting.com/drop-shipping-2020/
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3 days ago
Learn from Lisa what it takes to get on QVC or HSN. Her insider tips will get you to hustle, and show you how sales and public relations can help grow your business.
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4 days ago
Can you share what's working for your company today?
Any kind of PR is good PR...... especially when it takes 5 minutes and is free! I'm putting together a collaborative blog post and need your input! Since our normal way of doing business has changed, we have been forced to pivot to stay nimble during this unprecedented time in our lives.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'd love to hear new ways of doing business that you have discovered or invented during Covid shutdowns.
How are you getting online sales?
Are you still selling wholesale?
Are you drop shipping?
If you relied on pop-ups, what is your new normal?
Have you turned to advertising to drive traffic?
Are you seeking more PR?
And anything else that is working for you..... I want to know and learn from you too.
Please share ways that your company has pivoted during Covid-19 shutdowns and limitations and how you are making money today. Requirements:
Please share a short paragraph and give us your best tips!
Please add a headshot and some product shots as well if you'd like. Photos must be 300x300 px and 72 dpi or the system will reject them.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'll be sure to let you know when the post goes live later this week so that you can share it too. ... See MoreSee Less
6 days ago
Want magazine editors to try your products? Pitch them to write about zoom dinner parties and encourage them to dress up. Send them something to wear.
Book a call with me today and learn how to get through this crisis.
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