What a celebrity can do for your brand
2012/03/01 6:00 AM
Getting products to celebrities can be very exciting! It can bring you major brand recognition, possibly get you on TV, attract wholesale buyers, boost online sales, start new trends, and give you awesome credibility! Choosing the right celebrity for your brand depends on who your target market admires, so be sure to approach celebrities that will entice your buyers.
Tagged: business, Celebrity, Entreprenette®, Public Relations, Sales, Social Media, Website, Wholesale
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There are 5 comments
Agatha K, The Fun Money Nerd says: What’s the best way to approach celebrities about this? I like your suggestion of giving them a free “sample” but can you suggest any other ways? I imagine cold calling their PR reps wouldn’t be the best way, right?
I truly believe this, but would love some information on how you actually get your product in front of the right celebrity! I’ve written and illustrated a neat little book about the glass ceiling and what the boomer generation of women went through establishing their careers, and would love to get it in front of someone like Oprah (good luck!), or Meg Whitman or some experienced, well known woman. But this is great advice, regardless!
Hi Sarah,
Thanks again for some wonderful information – always look forward to reading your blogs and listening to you recordings. xoxo
Kiki
Sarah,
I would really love to know how you actually find the address for your favorite celebrity do you send to there pr rep?
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Don’t be afraid to contact stores. They actually NEED your products and are always looking for new things for their favorite customers. A good way to connect with buyers is to mention a few other brands they carry and how yours goes with it or compliments it.![]()
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Sarah has made a tremendous impact on my business and I am thankful to have found a trusting, knowledgeable individual who is helping me grow my business. Not only does she provide answers, but she gives you solid ideas that put you on the fast track to growth. Sarah has all the answers. I treated my business like a hobby because I didn’t have the resources to grow my business but since working with Sarah, my business is no longer a hobby, but on its way to being the successful business I strive for! Sarah, seriously ROCKS! - Kristen![]()
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