What a celebrity can do for your brand
2012/03/01 6:00 AM
Getting products to celebrities can be very exciting! It can bring you major brand recognition, possibly get you on TV, attract wholesale buyers, boost online sales, start new trends, and give you awesome credibility! Choosing the right celebrity for your brand depends on who your target market admires, so be sure to approach celebrities that will entice your buyers.
Tagged: business, Celebrity, Entreprenette®, Public Relations, Sales, Social Media, Website, Wholesale
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There are 5 comments
Agatha K, The Fun Money Nerd says:What’s the best way to approach celebrities about this? I like your suggestion of giving them a free “sample” but can you suggest any other ways? I imagine cold calling their PR reps wouldn’t be the best way, right?
I truly believe this, but would love some information on how you actually get your product in front of the right celebrity! I’ve written and illustrated a neat little book about the glass ceiling and what the boomer generation of women went through establishing their careers, and would love to get it in front of someone like Oprah (good luck!), or Meg Whitman or some experienced, well known woman. But this is great advice, regardless!
Hi Sarah,
Thanks again for some wonderful information – always look forward to reading your blogs and listening to you recordings. xoxo
Kiki
Sarah,
I would really love to know how you actually find the address for your favorite celebrity do you send to there pr rep?
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I wanted to share the importance of persistence, as you always say! I pitched another item to this w… Read more
Founder, Shop Daph
"20px" /> the website looks great. I am so… 
We've already talked about a variety of techniques to increase sales, and now here's another!![]()
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Have you ever heard of "consignment"? Consignment is a sale arrangement in which products are left in the hands of a third party who has been authorized to sell them. ![]()
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Consignment will boost your sales every time! It is a great way to break your products into new stores.![]()
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You should be aware of a few things before you start using consignment to ensure you will be getting paid. Here are some tips:![]()
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1 — Be certain of the store's clientele and give them the proper items so they sell well – not all designs sell well in every store.![]()
2 — Be sure to make a real invoice for your items so it is clear what you expect to be paid.![]()
3 — Make arrangements to follow up after 30 days and let them know that you expect to be paid at that time for what has sold.![]()
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Want more tips? Visit here: sarahshawconsulting.com/how-to-boost-sales-with-consignment/![]()
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Sharing a proud moment… Daph was featured in Forbes!!!![]()
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I wanted to share the importance of persistence, as you always say! I pitched another item to this writer Aug 1 and explained the benefits of alpaca fleece and a month later she reached out asking for a sample of the pants she ended up highlighting and writing about a week later! As always, thanks for the support! Daphne, Founder Shop Daph www.shopdaph.com/![]()
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Check out Daphne's awesome write up in FORBES!!![]()
www.forbes.com/sites/oliviaobryon/2022/09/15/the-best-natural-fiber-wardrobe-staples-for-the-whol...![]()
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I had the pleasure of speaking with Marcus Lemonis, star of The Profit and got the skinny on his process. Marcus reveals how he learns from all his businesses and then can turn around and use that in other businesses to help them grow.![]()
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Click here to tune in now: sarahshawconsulting.com/podcast/interview-with-marcus-lemonis-star-of-the-profit/![]()
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Always follow your instincts. Don’t let people deter you from what you KNOW your customer likes. Be bold and ignore trends if your customer isn’t trendy. You will only sell what they like so stick to what you know works.![]()
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For more info click here to learn more about working with Sarah![]()
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What is not started today is never finished tomorrow. - J. Wolfgang![]()
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For more information on working with Sarah, Check out her video for product designers here: sarahshawconsulting.com/sarahshaw/![]()
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