What a celebrity can do for your brand
2012/03/01 6:00 AM
Getting products to celebrities can be very exciting! It can bring you major brand recognition, possibly get you on TV, attract wholesale buyers, boost online sales, start new trends, and give you awesome credibility! Choosing the right celebrity for your brand depends on who your target market admires, so be sure to approach celebrities that will entice your buyers.
Tagged: business, Celebrity, Entreprenette®, Public Relations, Sales, Social Media, Website, Wholesale
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There are 5 comments
Agatha K, The Fun Money Nerd says: What’s the best way to approach celebrities about this? I like your suggestion of giving them a free “sample” but can you suggest any other ways? I imagine cold calling their PR reps wouldn’t be the best way, right?
I truly believe this, but would love some information on how you actually get your product in front of the right celebrity! I’ve written and illustrated a neat little book about the glass ceiling and what the boomer generation of women went through establishing their careers, and would love to get it in front of someone like Oprah (good luck!), or Meg Whitman or some experienced, well known woman. But this is great advice, regardless!
Hi Sarah,
Thanks again for some wonderful information – always look forward to reading your blogs and listening to you recordings. xoxo
Kiki
Sarah,
I would really love to know how you actually find the address for your favorite celebrity do you send to there pr rep?
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I had the pleasure of speaking with Mae Karwowski, the founder and CEO of Obvious.ly, a leading global influencer-marketing agency and technology platform. Mae shares some amazing tips on working with influencers and how you can forge relationships to build your brand.
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Do you know how to set the right price for your product line? Lordy knows I sure didn’t when I first started my handbag line. But once I learned the correct way to do it, I never mispriced anything again! Now I want to share this method with you so you can be profitable and not wonder why you can’t pay yourself.
It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
Proper costing is the lifeline to your business and profitability. Taking into consideration and finding all the hidden costs, is the key. So many people forget little things that they add up and then BOOM, you are not making any money. Once you have the actual cost (cost of goods sold) then it is easy to figure out the wholesale and retail prices so you are always making money.
I’d love to share this formula with you. It totally saved my rear when I was in year 3….. Just thinking of all that lost money in the first 2 years…. I want to cry!
Drop me a comment with “PRICED FOR PROFIT” and I’ll reach out and connect with you.
What is your fashion signature piece?
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Join me and Marlon as we chat about his PR tips on how to power through and get what you want and need from the media to get exposure for your brand.
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