What a celebrity can do for your brand
2012/03/01 6:00 AM
Getting products to celebrities can be very exciting! It can bring you major brand recognition, possibly get you on TV, attract wholesale buyers, boost online sales, start new trends, and give you awesome credibility! Choosing the right celebrity for your brand depends on who your target market admires, so be sure to approach celebrities that will entice your buyers.
Tagged: business, Celebrity, Entreprenette®, Public Relations, Sales, Social Media, Website, Wholesale
Related posts
There are 5 comments
Agatha K, The Fun Money Nerd says: What’s the best way to approach celebrities about this? I like your suggestion of giving them a free “sample” but can you suggest any other ways? I imagine cold calling their PR reps wouldn’t be the best way, right?
I truly believe this, but would love some information on how you actually get your product in front of the right celebrity! I’ve written and illustrated a neat little book about the glass ceiling and what the boomer generation of women went through establishing their careers, and would love to get it in front of someone like Oprah (good luck!), or Meg Whitman or some experienced, well known woman. But this is great advice, regardless!
Hi Sarah,
Thanks again for some wonderful information – always look forward to reading your blogs and listening to you recordings. xoxo
Kiki
Sarah,
I would really love to know how you actually find the address for your favorite celebrity do you send to there pr rep?
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
I wanted to say thank you again to you for helping me connect with the Notanonymous showroom in NYC.…
Marie Todd, Inc.
Follow me on Facebook
Pitch holiday gift guides
The time is approaching to pitch holiday gift guides over the next 6-8 weeks.
I know, I know, it’s only June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July.
This can be a great way to get into magazines that might be more challenging for you in the “everyday” editorial world.
Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.
Magazines try to appeal to a broad audience with the holiday gift guides, so I would suggest being bold about your choices. Here is what you’ll want to do…
Pitch Holiday Gift Guides - Sarah Shaw Consulting
sarahshawconsulting.com
Pitch Holiday Gift Guides 2016 - Come Get Our Template That Works and See Your Product in a Glossy Magazine and get more salesI loved doing this podcast interview with DIFF CEO Chad Dime.
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sunglasses at music festivals to get a sense of their target market before doing the deep dive into creating and manufacturing their own unique brand.
Once they created their own designs, getting products to celebrities and the media was not too difficult and the brand quickly took off. Leveraging the media exposure, they were able to build an online business that has donated over 1 million pair of glasses to those in need.
Eyewear that makes a DIFFerence — Sarah Shaw Consulting
sarahshawconsulting.com
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sungla...It's import to face the music and KNOW if you have a zero or a hero when launching a product. Join me and Tracy Leigh Hazzard and learn how to figure this out.
.
#entreprenette #getastreetsmartmba #sarahshawconsulting #hazzdesigns
How to know if you have a hero or a zero — Sarah Shaw Consulting
sarahshawconsulting.com
How to know if you have a hero or a zero by testing your product before you invest heavily in producing it. Don't keep it a secret, show it to get feedback.Did I ever share that my Grandmother made this coat for JFK Jr.? Jackie was a frequent shopper in her store in New York City. This ended up on the cover of LIFE magazine. Her shop became famous.
.
.
#entreprenette #sarahshawconsulting #entreprenette #johnfkennedy #lifemagazine
Join me and Lisa Ascolese, The Inventress for an enlightening episode on how to think more broadly about your product line so that you can get into more stores and more magazines. In this episode we share ideas on how to think differently about your line. For example, if you make a skincare line and have a serum or oil based product, consider pitching to mountain resorts where the air is dryer and women need more moisture in the products they purchase.You can take this idea a step further by pitching to wellness magazines and local magazines (in the resort town) as they are always looking for products that solve a problem. Many creators think to narrowly and don’t see a bigger pitch for themselves. Take a look at your line and see how you can spin it into a new category, or a new sales channel.
Dial for Dollars: How to bring in more sales by expanding on your idea — Sarah Shaw Consulting
sarahshawconsulting.com
This episode shares how to think more broadly about your product line so that you can get into more stores and more magazines.