One of the best ways to get into a store is to “prove” yourself by doing a killer trunk show. Sometimes buyers want to see how well your product sells before they are willing to shell out the big bucks. So if you are sure it is the “right” spot, then push to get in with everything you’ve got.1. A low end GWP for purchases under $50
2. Team up with another designer to see if they can donate a few items – perhaps to first 5 who purchase
3. Higher end GWP with a minimum purchase of $250 or more
4. Offer a 50% off coupon to your website products (if store doesn’t carry your line)
5. Get a make up artist you know (or one from a local salon on the block) to set up a table and do free make-over’s or eyebrow shaping
6. Offer a hand massage
7. Have a person doing palm readings
8. Get a coupon for a special drink from a local bar – or another incentive they want to offer.
9. Get a coupon from a local restaurant
10. Maybe a hair salon wants to offer a free blow out for any purchase over $200 – this way they know the person has money to spend
11. Set up a “block party” – get all the stores to stay open
12. See if local restaurants or a bakery wants to provide food or beverage
13. Promote this to death – get friends to promote via FB to local residents for you.
Let me know if you take a chance and GO FOR IT!!
the website looks great. I am so proud of it now it looks so professional. I was thinking about giving up because I felt so buried and had no direction. I am happy I hired you to help me.
8 Comments. Leave new
[…] not ready to commit to a new designer yet. Have a trunk show, and prove your brand’s value. Here’s how. Share this:FacebookTwitterEmailPrintLinkedInGoogle +1Like this:LikeBe the first to like this. 01 […]
Great information and very timely! If a retailer mentions that they want you to do a trunk show does this mean that they do not want to purchase any of your product yet, but are suggesting a trunk show as a way to prove your product will sell before buying it?
Nice tricks. Thanks. What is GWP? – Yan
Niki,
Yes it can mean that, or even that they might never buy your line and only want to have you for trunk shows. When I had my handbag line, I used to do trunk shows at Henri Bendels after they stopped carrying my line as that was the only way I could sell there. But it was awesome either way!
Yan,
GWP= Gift with Purchase
Hello fellow Entreprenettes 🙂 Can someone tell me what exactly is a a trunk show? Thank you so much to all who respond.
I have my first trunk show next Tuesday – a local bridal salon owner is letting me do it at their location.
Awesome Bethany