Trunk Show Secrets
2012/11/01 6:00 AM
One of the best ways to get into a store is to "prove" yourself by doing a killer trunk show. Sometimes buyers want to see how well your product sells before they are willing to shell out the big bucks. So if you are sure it is the "right" spot, then push to get in with everything you've got. The best way to promote a trunk show, is to get as many people involved so more people are aware from the emails and advertising. If you can get other stores on the block involved, ask them to email their lists as well and post in the store window.
Here are some ideas to help you rock your trunk show!
1. A low end GWP for purchases under $50
2. Team up with another designer to see if they can donate a few items – perhaps to first 5 who purchase
3. Higher end GWP with a minimum purchase of $250 or more
4. Offer a 50% off coupon to your website products (if store doesn’t carry your line)
5. Get a make up artist you know (or one from a local salon on the block) to set up a table and do free make-over’s or eyebrow shaping
6. Offer a hand massage
7. Have a person doing palm readings
8. Get a coupon for a special drink from a local bar – or another incentive they want to offer.
9. Get a coupon from a local restaurant
10. Maybe a hair salon wants to offer a free blow out for any purchase over $200 – this way they know the person has money to spend
11. Set up a “block party” – get all the stores to stay open
12. See if local restaurants or a bakery wants to provide food or beverage
13. Promote this to death – get friends to promote via FB to local residents for you.
Let me know if you take a chance and GO FOR IT!!
Tagged: business, Creativity, Facebook, Marketing, Networking, Public Relations, Trunk Show, Twitter
Related posts
There are 8 comments
[…] not ready to commit to a new designer yet. Have a trunk show, and prove your brand’s value. Here’s how. Share this:FacebookTwitterEmailPrintLinkedInGoogle +1Like this:LikeBe the first to like this. 01 […]
Great information and very timely! If a retailer mentions that they want you to do a trunk show does this mean that they do not want to purchase any of your product yet, but are suggesting a trunk show as a way to prove your product will sell before buying it?
Yan says: Nice tricks. Thanks. What is GWP? – Yan
Niki,
Yes it can mean that, or even that they might never buy your line and only want to have you for trunk shows. When I had my handbag line, I used to do trunk shows at Henri Bendels after they stopped carrying my line as that was the only way I could sell there. But it was awesome either way!
Hello fellow Entreprenettes 🙂 Can someone tell me what exactly is a a trunk show? Thank you so much to all who respond.
I have my first trunk show next Tuesday – a local bridal salon owner is letting me do it at their location.
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
I’m already getting orders from the email with the updated pricing that I just sent to my current st…
Makeupjunkiebags.com
Follow me on Facebook
I had the pleasure of speaking with Marcus Lemonis, star of The Profit and got the skinny on his process. Marcus reveals how he learns from all his businesses and then can turn around and use that in other businesses to help them grow.
Want to learn more? Drop me a comment below.
#sarahshawconsulting #podcast #marcuslemonis #TheProfit #celebrities #celebs #celebrityaccess #business #fashion #apparel #boutiques #magazines #getastreetsmartmba
Success is not how high you have climbed, but how you make a positive difference to the world. — Roy T. Bennett
#sarahshawconsulting #quote #motivationalquotes #quotestoliveby
Have you ever bought something just because it was fashionable?
#sarahshawconsulting #producttocelebrities
How is your January going so far? How is the check list coming along? Just a reminder that it is totally cool and quite required (by me) to take full advantage of all holidays, Hallmark or Federal…..People are conditioned by the big box stores to expect a special sale and are just sitting there waiting for your email to show up and make them an offer they can't refuse. Really!!!
Want to learn more? Drop me a comment below.
#sarahshawconsulting #blog #business #holidays #marketing #sales
I was recently interviewed by Mark Savant for the The After Hours Entrepreneur podcast. Learn all about how to land celebrity backing for your products and services.
Listen to the podcast here: www.youtube.com/watch?v=ZIr25WVO7Os
#sarahshawconsulting #marksavant #theafterhoursentrepreneur #celebrities #producttocelebrities #celebrity #retailers #vendors #business #fashion #apparel #boutique
