1. A low end GWP for purchases under $50
2. Team up with another designer to see if they can donate a few items – perhaps to first 5 who purchase
3. Higher end GWP with a minimum purchase of $250 or more
4. Offer a 50% off coupon to your website products (if store doesn’t carry your line)
5. Get a make up artist you know (or one from a local salon on the block) to set up a table and do free make-over’s or eyebrow shaping
6. Offer a hand massage
7. Have a person doing palm readings
8. Get a coupon for a special drink from a local bar – or another incentive they want to offer.
9. Get a coupon from a local restaurant
10. Maybe a hair salon wants to offer a free blow out for any purchase over $200 – this way they know the person has money to spend
11. Set up a “block party” – get all the stores to stay open
12. See if local restaurants or a bakery wants to provide food or beverage
13. Promote this to death – get friends to promote via FB to local residents for you.
Let me know if you take a chance and GO FOR IT!!
Great information and very timely! If a retailer mentions that they want you to do a trunk show does this mean that they do not want to purchase any of your product yet, but are suggesting a trunk show as a way to prove your product will sell before buying it?
Nice tricks. Thanks. What is GWP? – Yan
Yes it can mean that, or even that they might never buy your line and only want to have you for trunk shows. When I had my handbag line, I used to do trunk shows at Henri Bendels after they stopped carrying my line as that was the only way I could sell there. But it was awesome either way!
GWP= Gift with Purchase
Hello fellow Entreprenettes 🙂 Can someone tell me what exactly is a a trunk show? Thank you so much to all who respond.
I have my first trunk show next Tuesday – a local bridal salon owner is letting me do it at their location.
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