Trunk Show Secrets

2012/11/01 6:00 AM

One of the best ways to get into a store is to "prove" yourself by doing a killer trunk show. Sometimes buyers want to see how well your product sells before they are willing to shell out the big bucks. So if you are sure it is the "right" spot, then push to get in with everything you've got.

The best way to promote a trunk show, is to get as many people involved so more people are aware from the emails and advertising. If you can get other stores on the block involved, ask them to email their lists as well and post in the store window.

Here are some ideas to help you rock your trunk show!

1. A low end GWP for purchases under $50

2. Team up with another designer to see if they can donate a few items – perhaps to first 5 who purchase

3. Higher end GWP with a minimum purchase of $250 or more

4. Offer a 50% off coupon to your website products (if store doesn’t carry your line)

5. Get a make up artist you know (or one from a local salon on the block) to set up a table and do free make-over’s or eyebrow shaping

6. Offer a hand massage

7. Have a person doing palm readings

8. Get a coupon for a special drink from a local bar – or another incentive they want to offer.

9. Get a coupon from a local restaurant

10. Maybe a hair salon wants to offer a free blow out for any purchase over $200 – this way they know the person has money to spend

11. Set up a “block party” – get all the stores to stay open

12. See if local restaurants or a bakery wants to provide food or beverage

13. Promote this to death – get friends to promote via FB to local residents for you.

Let me know if you take a chance and GO FOR IT!!

Tagged: business, Creativity, Facebook, Marketing, Networking, Public Relations, Trunk Show, Twitter

Written by Sarah Shaw

There are 8 comments

Maximize Trunk Show Sales « The Glammie says:

November 1, 2012 at 9:25 am

[…] not ready to commit to a new designer yet. Have a trunk show, and prove your brand’s value. Here’s how. Share this:FacebookTwitterEmailPrintLinkedInGoogle +1Like this:LikeBe the first to like this. 01 […]

Niki Pfeiffer says:

November 1, 2012 at 9:47 am

Great information and very timely! If a retailer mentions that they want you to do a trunk show does this mean that they do not want to purchase any of your product yet, but are suggesting a trunk show as a way to prove your product will sell before buying it?

Yan says:

November 1, 2012 at 10:28 am

Nice tricks. Thanks. What is GWP? – Yan

Sarah Shaw says:

November 1, 2012 at 9:43 pm

Niki,

Yes it can mean that, or even that they might never buy your line and only want to have you for trunk shows. When I had my handbag line, I used to do trunk shows at Henri Bendels after they stopped carrying my line as that was the only way I could sell there. But it was awesome either way!

Sarah Shaw says:

November 1, 2012 at 9:44 pm

Yan,

GWP= Gift with Purchase