Branding

Transform your old product into a new one

Ever wonder how to revive and old product and create something new and exciting for your customers?

Sometimes recreating the old can be an easy and economical way to boost your offerings and reengage with old customers…….creating more sales.

My experts below have contributed some cool ideas they used to give you some ideas on how to recreate your own products and create something new – right now!

Have you thought of updating your packaging?
How about pairing up with another brand for a "gift pack"?
Have you thought about a new use for your product?
 

Still a few more days to ship ground for the holidays………keep those sales coming in strong!

 

Vauva Natural is brand born together with 4 amazing children and made for their fragile,delicate skin.Laura had sleeping problems,Karlis and Martins had a dry skin,Marta didnt like a bath...and products was created!These simple but effective product are based on chamomile and calendula-2 amazing healing plants so our products sooth and nourish irritated or dry baby skin but not harming it in any way.Made with love fresh in small batches.Samples on request:)
Vendor Contact: Zane Bermaka of Atlantis Skincare LTD | Phone: +447809695602 | Email: zane@atlantisskincare.com

Swabbies is the first pre-filled sanitary solution to applying diaper rash cream. For busy parents with squirmy babies, the swab applicator is great for on the go or for just a fast and mess-free application. The cream is uniquely formulated using pure, natural and organically based ingredients including 40 zinc oxide for rapid results. It has a creamy smooth texture with a fresh herbal scent. Each applicator is filled with 8.5 grams of cream.
Vendor Contact: Carman Cook of Swabbies Tech Inc. | Phone: 7708993130 | Email: carman@swabbiescream.com

We create whimsical, 100% GOTS certified organic cotton, gender-neutral, Made in the USA, small-batch printed baby and toddler clothing and accessories approved by The National Parenting Center. We are based in Newport, Rhode Island.
Vendor Contact: Gwendolyn Gardner of Simply Chickie | Phone: 4018559504 | Email: simplychickie@gmail.com

Wearable cradle pillow Breast feeding pillow with built-in privacy cover-up Pillow and swaddling wrap for babies Toddler pillow withattached travel blanket Portable diaper changing surface Travel pillow for all ages Benefits of the GoPillow: Multipurpose Can be used hands-free Can be used as a pillow & nap mat for toddlers Wearable - more portable than competitor's pillows Can be used by breast and bottle feeders Blanket is retractable-can be tucked out of the way when not used
Vendor Contact: Tangela Walker-Craft of Kushies Baby / Simply Necessary Inc | Phone: 863-859-2650 | Email: Tangela@simplynecessary.com

Rem and Em is a mom owned small business. I offer handcrafted girls dress in modern styles and unique prints. All dresses are made in America with high quality fabrics that are locally sourced. The dresses are made to order and ship within 5 business days.
Vendor Contact: Kristin Ames of Rem and Em | Phone: 650-307-2675 | Email: info@remandem.com

Suffering from Limp Elf Syndrome? Well, ELF FLEX is Here to save the day! Never suffer again from an Elf that won't stay in place! Can't seem to replicate the idea you saw on the internet? This kit includes everything you need to give your Elf unlimited possibilities! Losing your mind trying to think of new places for the elf? Give yours(elf) a "break" and get your elf a cast! With the Elf Cast and included anote from Santa, your elf can take off for a night or as many nights as you would like.
Vendor Contact: Peter Bresnahan of Lightning Launch | Phone: 97846301541004 | Email: pete@lightninglaunch.com

Hi Sarah! We design and create made-to-order custom rugs for nurseries and kids rooms. Our other lines include kid bedding, wall art, baby blankets, etc. Our products make great gifts, are exactly boutique material and have the ability to dropship anywhere in the US. We have ready products as well as the ability to customize any of our designs at NO EXTRA CHARGES whatsoever. For any questions, please reach out to us at sophia@childbewild.com or call us at 647-703-8554. Sophia
Vendor Contact: Sophia G of ChildBeWild | Phone: 647-703-8554 | Email: sophia@childbewild.com

Award winning Lollie Wraps keep baby close, safely comfortable, and are so easy to use! The only stretch wrap to offer long wearing back support. No "wrapping" required. One size, washable, and comfortable, Lollie Wraps make snuggles simple!
Vendor Contact: Jessica Jeneske of Little Bug Creations LLC | Phone: 480-577-5049 | Email: Jessica@lolliewrap.com

Designed for & by mompreneurs, the patent pending Mina & Vine Nursing Scarf is what every style conscious mom needs. Perfect for the mom on the go, it features: -Magnetic fasteners for easy closure -Sustainable & breathable fabric to cool the body -10+ ways to wear before, during & after nursing Our scarf is available in 4 prints & each is packaged in an eco-conscious reusable bag making it great for gift giving. View our digital catalogue here: https://bit.ly/2XKIrcX; Retail Price $59
Vendor Contact: Brittany Garman of Mina & Vine | Phone: 615-516-6328 | Email: hello@minaandvine.com

The Express Straps are literally your pumping best friend because it makes pumping hands- free so simple. They are a one size fits all, compatible with any nursing bra, easy on and off, patent pending accessory. These make super thoughtful, helpful and unique gifts to any new mom planning to nurse/pump.
Vendor Contact: Lisa Corsiglia of The Express Moms | Phone: 563-271-6077 | Email: theexpressmoms@gmail.com

Hey my name is Michelle, I made all my designs t-shirt, bags,sweatshirt, baby onesies, water bottles, perfume, aprons, puppy clothing, hair accessory,. I designed everything by myself,with some of my own photos. I had started a sickle cell project,due to I just lost my baby sister. If interested you can order from Spreadshirt.com Shop: Mookiemichelle United States Thanks in advance.
Vendor Contact: Michelle Schenck of Fluffy mascot | Phone: 8568220776 | Email: michelledicks36@gmail.com

Hi, My collection consist of organic cotton baby essentials (pacifier clips & teether blankets) as well as hair accessories handcrafted in metallic ribbon and leather. Wholesale from $6-$30 Thank you, Tangee
Vendor Contact: Tangee Pritchett of Tangee Inc | Phone: 7739555175 | Email: tangeeinc@gmail.com

McDowall Gifts is an online boutique that specializes in baby and maternity items.
Vendor Contact: Muria Nisbett of McDowall Gifts | Phone: 4094443210 | Email: support@mcdowallgifts.com

At Simply Chickie, we create organic cotton, funny, made in the usa baby rompers, hats, blankets, and gift sets.
Vendor Contact: Gwendolyn Gardner of Simply Chickie | Phone: 4018559504 | Email: simplychickie@gmail.com

Handmade baby items, doll clothing, dog sweaters, and coffee copies.
Vendor Contact: Mary Dzik of Creations by us | Phone: 7164327438 | Email: mdzik88@gmail.com

Our specialty is buttery soft bamboo bath and bedding textile products for babies and toddlers
Vendor Contact: Sophia Pham of Bambi Bamboo | Email: info@bambibamboo.com


Share:
  • pinterest

Written by Sarah Shaw

There are 7 comments

  • Excellent tips on how to transform your old product into a new one. I normally do all the things listed here. I create handmade accent pillows and if they don’t sell I update them with a little bling or add a bit of lace and next thing you know it sells. I think an update to your website is great too. And I also think it’s a good idea to show your some of your products on your homepage. This way customers get a first glance at what you offer. I have seen awesome slideshows on different sites listed on their homepage and it catches my attention. I am working on that for my site now and will see where it takes me.

    Have a great day and thanks Sarah for such having such an informative site. ;-D

    Hugs,
    Janet Bernasconi
    Janet’s Creative Pillows

  • grace wieber says:

    This topic is timely! Thanks for reading my mind.
    It was a great benefit to us.

  • Sarah,

    Your content really is fabulous! Thank you for being so (street) smart!

    Best Regards,
    The Backyard Harmonica Teacher

  • Great ideas! I simply update my photo!

  • Sue marsh says:

    Great ideas in here! I enjoyed reading what other people have actually done, versus just a bunch of “you should’s”.

  • Nava Viniar says:

    Thank you so much for all of your ideas. I have so much to think about, deciding on what direction would be best for my business.

  • Leave a comment

    Want to express your opinion?
    Leave a reply!

    Leave a Reply

    Your email address will not be published. Required fields are marked *