Transform your old product into a new one
2010/12/14 8:59 AM
Ever wonder how to revive and old product and create something new and exciting for your customers?
Sometimes recreating the old can be an easy and economical way to boost your offerings and reengage with old customers…….creating more sales.
My experts below have contributed some cool ideas they used to give you some ideas on how to recreate your own products and create something new – right now!
Have you thought of updating your packaging?
How about pairing up with another brand for a "gift pack"?
Have you thought about a new use for your product?
Still a few more days to ship ground for the holidays………keep those sales coming in strong!
Tagged: Creativity, Entreprenette®, Inventions, Manufacturing, Marketing, Public Relations, Sales, Wholesale
Related posts
There are 7 comments
Janet Bernasconi says: Excellent tips on how to transform your old product into a new one. I normally do all the things listed here. I create handmade accent pillows and if they don’t sell I update them with a little bling or add a bit of lace and next thing you know it sells. I think an update to your website is great too. And I also think it’s a good idea to show your some of your products on your homepage. This way customers get a first glance at what you offer. I have seen awesome slideshows on different sites listed on their homepage and it catches my attention. I am working on that for my site now and will see where it takes me.
Have a great day and thanks Sarah for such having such an informative site. ;-D
Hugs,
Janet Bernasconi
Janet’s Creative Pillows
[…] Link here: Transform your old product into a new one […]
Sarah,
Your content really is fabulous! Thank you for being so (street) smart!
Best Regards,
The Backyard Harmonica Teacher
Great ideas in here! I enjoyed reading what other people have actually done, versus just a bunch of “you should’s”.
Thank you so much for all of your ideas. I have so much to think about, deciding on what direction would be best for my business.
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
I wanted to say thank you again to you for helping me connect with the Notanonymous showroom in NYC.…
Marie Todd, Inc.
Follow me on Facebook
Pitch holiday gift guides
The time is approaching to pitch holiday gift guides over the next 6-8 weeks.
I know, I know, it’s only June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July.
This can be a great way to get into magazines that might be more challenging for you in the “everyday” editorial world.
Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.
Magazines try to appeal to a broad audience with the holiday gift guides, so I would suggest being bold about your choices. Here is what you’ll want to do…
Pitch Holiday Gift Guides - Sarah Shaw Consulting
Pitch Holiday Gift Guides 2016 - Come Get Our Template That Works and See Your Product in a Glossy Magazine and get more salesI loved doing this podcast interview with DIFF CEO Chad Dime.
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sunglasses at music festivals to get a sense of their target market before doing the deep dive into creating and manufacturing their own unique brand.
Once they created their own designs, getting products to celebrities and the media was not too difficult and the brand quickly took off. Leveraging the media exposure, they were able to build an online business that has donated over 1 million pair of glasses to those in need.
Eyewear that makes a DIFFerence — Sarah Shaw Consulting
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sungla...It's import to face the music and KNOW if you have a zero or a hero when launching a product. Join me and Tracy Leigh Hazzard and learn how to figure this out.
.
#entreprenette #getastreetsmartmba #sarahshawconsulting #hazzdesigns
How to know if you have a hero or a zero — Sarah Shaw Consulting
How to know if you have a hero or a zero by testing your product before you invest heavily in producing it. Don't keep it a secret, show it to get feedback.Did I ever share that my Grandmother made this coat for JFK Jr.? Jackie was a frequent shopper in her store in New York City. This ended up on the cover of LIFE magazine. Her shop became famous.
.
.
#entreprenette #sarahshawconsulting #entreprenette #johnfkennedy #lifemagazine
Join me and Lisa Ascolese, The Inventress for an enlightening episode on how to think more broadly about your product line so that you can get into more stores and more magazines. In this episode we share ideas on how to think differently about your line. For example, if you make a skincare line and have a serum or oil based product, consider pitching to mountain resorts where the air is dryer and women need more moisture in the products they purchase.You can take this idea a step further by pitching to wellness magazines and local magazines (in the resort town) as they are always looking for products that solve a problem. Many creators think to narrowly and don’t see a bigger pitch for themselves. Take a look at your line and see how you can spin it into a new category, or a new sales channel.
Dial for Dollars: How to bring in more sales by expanding on your idea — Sarah Shaw Consulting
This episode shares how to think more broadly about your product line so that you can get into more stores and more magazines.