Posts Tagged: Public Relations

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Beating Oscar To The Best Actor

Figuring out which celebrities to get your product to can be a challenge for most entreprenettes. You are probably asking yourself one, or possibly al...
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Finding Inspiration

How do you get inspired when deciding to create a new collection?  When I had my handbag line I always found the most inspiration in books about ...
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Hitting Up Hollywood Stylists

Stylists have always been rather mysterious and illusive in my opinion.  You often see their names in magazines, in Oscar reports and sometimes i...
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Snake Charmers

I know you already know this……but just in case you don’t think about it all the time……you want to be sure you are incorp...
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Get To Know Your Target Market

So let’s get down to basics.  The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your prod...
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How to boost sales with consignment

Are you looking for a mid-season boost to get into a few more stores? A great way to break into stores is to offer your products on consignment. I did...
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How to track your success

I have been talking to a lot of clients about this lately and wanted to share it with you too………Wouldn't it be great to track yo...
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How to pick a popular celebrity

One of the fastest ways to get your product seen is to find the most popular celebrities each month. Magazines tend to find their “favorites” and...
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How to recover from a slow market week

Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the “not so...
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Do you need more marketing or sales?

As you probably know, marketing and sales go hand in hand……..ugh you say? Well you are not alone! As a creative gal you probably fe...