Posts Tagged: Marketing

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A Little Known Way to Quickly Build your Brand

When I had my handbag line I dreamed of being in stores like Henri Bendel’s, Sak’s 5th Ave, Bloomingdales, Fred Segal and many other ̶...
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Build a Perfect List of Stores

Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal If yo...
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How Failure Leads to Success

When I say I’ve failed… I mean I’ve failed. A lot. And as Daymond John, one of the Sharks from the TV show “Shark Tank” said “Life is ...
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Trunk Show Secrets

One of the best ways to get into a store is to “prove” yourself by doing a killer trunk show.  Sometimes buyers want to see how well your...
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The 3 Biggest Mistakes You Can Make At A Tradeshow

So you finally decide to take the plunge and get a booth!   It might be a relief for you that you finally pulled the trigger, or it might be a total...
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April Checklist

Wow Easter is just around the corner!   How did you do on your March Check List? I know doing all these things might seem overwhelming but if you tak...
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January Check List

So the new year is under way……..and there are so many things to be doing right now…….. is your head spinning yet?  To grow yo...
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Finding the contacts for Holiday Gift Guides

The big question seems to be – How do you know what they are working on? Editors usually work on a calendar schedule and know what is coming up ...
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Pitch Holiday Gift Guides

Pitch holiday gift guides  The time is approaching to pitch holiday gift guides over the next 6-8 weeks. I know, I know, it’s only June, but Ho...
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7 Things to Do When a Celebrity Purchases from your Website

Ok, so are you doing the dance of joy? Here are 7 Things to Do When a Celebrity Purchases from your Website. This can be a really controversial topic...