Seasonal roll-outs

2012/05/01 6:00 AM

Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year for your particular product line and make sure you are approaching buyers accordingly.

The more experienced you "appear", the more seriously buyers will take you. Each product line has it's own "life span"……do you follow traditional seasons, Hallmark Holidays, or major trends……perhaps you dip your toe in some or all?

Whatever it is, you want to stay on top of it by marking all of these due dates in your calendar and then counting backwards to get to your official start date for each seasonal roll-out.

Here is a mini checklist to help you work backwards:

Date to show new collection
Get new line up on website
Create line sheets
Take photos
Receive final samples
Get samples into the works
Order raw materials
Research raw materials
Design new line
Research new trends, colors, gather research

How organized is your calendar?

Tagged: business, Costing Products, Marketing, Public Relations, Sales, Sales Reps, Tradeshows, Website, Wholesale

Written by Sarah Shaw

There are 2 comments

nancy fox says:

May 4, 2012 at 9:51 am

Sarah, you’re so right to advise your colleagues and clients to plan by the ‘work it backwards’ method.

I guess I learned this from my years as an prod dev exec in the women’s underwear business. We had to plan line development working backwards or we’d be sure to leave out critical steps.

The same is really important if you’re marketing a program or service.
When you’re launching or planning your business, if you look at it chronologically from today to launch, you leave yourself open to missing essential dates and action steps.

I like to use a erasable calendar or post-it note calendaring so I can move things around and see them “on the big screen”

Thanks for this invaluable tip.

easywealthbank says:

May 6, 2012 at 6:49 pm

Great Content, i appreciate your ideas, and i am sure many persons will like this-for any one looking to get more great tips on online marketing get cool free stuffs @ easywealthbank

Want to express your opinion?
Leave a reply!

Leave a Reply Cancel reply

Sarah Shaw Consulting

2 days ago

Donna Gammon interviews Sarah Shaw about her journey from costume supervisor to celebrity handbag designer. Sarah shares how a dare from a friend got her to take the plunge.podcasts.apple.com/us/podcast/truth-or-dare-dining-room-table-handbag-business-interview/id148850...Sarah Shaw is an entrepreneur who had the craziest luck when a woman spotted her handmade bag at a bar and told her it was a million dollar bag. From there, Sarah felt encouraged to take the leap into entrepreneurship to build her brand and learn the ins and outs of the fashion industry. Within three years, she had her bags in 1,200 different stores.20 years later, Sarah helps women build their own businesses, with the best insights on how to launch their own line, how to get their products into stores and boutiques and how to gain publicity.Connect with Sarah for her group coaching program here: sarahshawconulting.comSarah also has a free download for the listeners of Power to Grow, if you want a how-to for getting your product into the hands of celebrities, including two letters and a template, which you can get on her website.#sarahshawconsulting #donnagammon #podcast #PowertoGrow ... See MoreSee Less

Video

View on Facebook