Seasonal roll-outs
2012/05/01 6:00 AM
Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year for your particular product line and make sure you are approaching buyers accordingly.
The more experienced you "appear", the more seriously buyers will take you. Each product line has it's own "life span"……do you follow traditional seasons, Hallmark Holidays, or major trends……perhaps you dip your toe in some or all?
Whatever it is, you want to stay on top of it by marking all of these due dates in your calendar and then counting backwards to get to your official start date for each seasonal roll-out.
Here is a mini checklist to help you work backwards:
- Date to show new collection
- Get new line up on website
- Create line sheets
- Take photos
- Receive final samples
- Get samples into the works
- Order raw materials
- Research raw materials
- Design new line
- Research new trends, colors, gather research
How organized is your calendar?
Tagged: business, Costing Products, Marketing, Public Relations, Sales, Sales Reps, Tradeshows, Website, Wholesale
Related posts
There are 2 comments
nancy fox says: Sarah, you’re so right to advise your colleagues and clients to plan by the ‘work it backwards’ method.
I guess I learned this from my years as an prod dev exec in the women’s underwear business. We had to plan line development working backwards or we’d be sure to leave out critical steps.
The same is really important if you’re marketing a program or service.
When you’re launching or planning your business, if you look at it chronologically from today to launch, you leave yourself open to missing essential dates and action steps.
I like to use a erasable calendar or post-it note calendaring so I can move things around and see them “on the big screen”
Thanks for this invaluable tip.
Great Content, i appreciate your ideas, and i am sure many persons will like this-for any one looking to get more great tips on online marketing get cool free stuffs @ easywealthbank
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
I wanted to say thank you again to you for helping me connect with the Notanonymous showroom in NYC.…
Marie Todd, Inc.
Follow me on Facebook
Excited to share an interview in INC magazine!
I give away a lot of info about how important celebrities can be for your sales!
buff.ly/2VY82fc
Thanks Tracy Leigh Hazzard and Inc. Magazine
.
.
#sarahshawconsulting #entreprenette #getastreetsmartmba #hazzdesigns #celebrities #incmagazine
Tracy Leigh Hazzard and I chat about how to know if you have a hero or a zero before you put a lot of cash into making a product to determine if it will sell or not. Tracy gives a ton of ideas on how you can use FB groups, testing similar products on Amazon or Ebay, how to use peers, and even church groups to pre-test your idea before you invest in your idea. We cover the pros and cons of patents and if they are necessary, and how to handle criticism. Knowing if you have a hero or a zero can be the difference between success and failure from the first day of business.
.
.
#sarahshawconsulting #getastreetsmartmba #tracyhazzard #hazzarddesigns #patents #productlaunch
How to know if you have a hero or a zero — Sarah Shaw Consulting
sarahshawconsulting.com
How to know if you have a hero or a zero by testing your product before you invest heavily in producing it. Don't keep it a secret, show it to get feedback.