Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year for your particular product line and make sure you are approaching buyers accordingly.
The more experienced you "appear", the more seriously buyers will take you. Each product line has it's own "life span"……do you follow traditional seasons, Hallmark Holidays, or major trends……perhaps you dip your toe in some or all?
Whatever it is, you want to stay on top of it by marking all of these due dates in your calendar and then counting backwards to get to your official start date for each seasonal roll-out.
Here is a mini checklist to help you work backwards:
How organized is your calendar?
Sarah, you’re so right to advise your colleagues and clients to plan by the ‘work it backwards’ method.
I guess I learned this from my years as an prod dev exec in the women’s underwear business. We had to plan line development working backwards or we’d be sure to leave out critical steps.
The same is really important if you’re marketing a program or service.
When you’re launching or planning your business, if you look at it chronologically from today to launch, you leave yourself open to missing essential dates and action steps.
I like to use a erasable calendar or post-it note calendaring so I can move things around and see them “on the big screen”
Thanks for this invaluable tip.
Great Content, i appreciate your ideas, and i am sure many persons will like this-for any one looking to get more great tips on online marketing get cool free stuffs @ easywealthbank
Want to express your opinion?
Leave a reply!
I’m already getting orders from the email with the updated pricing that I just sent to my current st…
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda …
We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just …
“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard …
“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left w…
“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product…
With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers …
“If you have dreamed of hitting it big, and your product has any kind of ‘it’ factor, as Sarah often…
“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 60…
When I first started working with Sarah I had a garage full of my Bathroom Bagonia’s and didn’t know…
18 hours ago
Success is not how high you have climbed, but how you make a positive difference to the world. — Roy T. Bennett
#sarahshawconsulting #quote #motivationalquotes #quotestoliveby ... See MoreSee Less
5 days ago
Have you ever bought something just because it was fashionable?
#sarahshawconsulting #producttocelebrities ... See MoreSee Less
1 week ago
How is your January going so far? How is the check list coming along? Just a reminder that it is totally cool and quite required (by me) to take full advantage of all holidays, Hallmark or Federal…..People are conditioned by the big box stores to expect a special sale and are just sitting there waiting for your email to show up and make them an offer they can't refuse. Really!!!
Want to learn more? Drop me a comment below.
#sarahshawconsulting #blog #business #holidays #marketing #sales ... See MoreSee Less
2 weeks ago
I was recently interviewed by Mark Savant for the The After Hours Entrepreneur podcast. Learn all about how to land celebrity backing for your products and services.
Listen to the podcast here: www.youtube.com/watch?v=ZIr25WVO7Os
#sarahshawconsulting #marksavant #theafterhoursentrepreneur #celebrities #producttocelebrities #celebrity #retailers #vendors #business #fashion #apparel #boutique ... See MoreSee Less
2 weeks ago
Shows are cancelled: Buyers still need new products. Book a call with me today and learn how to get through this crisis. Want to learn more? Drop me a comment below.
#sarahshawconsulting #buyers #buyer #Clothing #business #fashion #apparel #boutiques #consultation #dropshipping #ecommerce #dropship #dropshippingtips #reseller #boutique #accessories ... See MoreSee Less
© 2009-2021 Entreprenette LLC. Entreprenette® is a registered Trademark of Sarah Shaw