So well said Sarah. The fear of approaching any new buyer, or new friend, goes away when you are prepared with your ‘pitch’. A well-spoken, even paced, enthused delivery will help get the message across: how great your product will be in that store.
How does one get to Carnegie Hall? Prepare prepare prepare.
Laurelle Johnson
Strategies for Growth
I know some people say, just start big. I absolutely disagree. If you start small and just grow steadily, you learn everything. I started asking small neighborhood boutiques, people I saw around town, to carry my line (yes, I was scared!) Some of them took and sold my products. I developed the courage to ask larger boutiques in NYC and am steadily receiving success. Now, I am preparing to bump it up again with a pr friend and 2 magazine friend contacts who offered to help me out. This was because they see my name around, my product around and see I am serious.
Be nice, work really hard, people will help you out, happily.
http://www.pippihepburn.etsy.com
http://www.pippihepburn.com
Thank you for this! I’m going to be cold calling a bunch of stores this coming month and love all the help I can get!
Great advice! Thanks for your non-gender specific tips 😉
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