Sarah Shaw Consulting

I help product-based founders grow through wholesale strategy, boutique outreach, media pitching, and celebrity gifting.

Retail Revolution is a program for product-based founders who want to grow through wholesale strategy, boutique outreach, pricing clarity, media pitching, and celebrity gifting.

This program is designed for founders in fashion, beauty, home, gift, wellness, and lifestyle categories who want practical systems for long-term retail growth.

After building multimillion-dollar product lines and selling through retailers including Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bloomingdale’s, boutiques, television shopping, licensing, and celebrity partnerships, Sarah Shaw created Retail Revolution to help founders navigate the retail world with more clarity and structure.

Retail Revolution focuses on the practical side of growing a product-based business:

  • Wholesale pricing
  • Buyer outreach
  • Boutique strategy
  • Media pitching
  • Celebrity gifting
  • Retail follow-up
  • Trade show preparation
  • Product positioning
  • Long-term relationship building

This is not generic business coaching.

Retail Revolution focuses specifically on physical product brands and the systems required to grow through wholesale and retail channels.

Who This Program Is For

Retail Revolution is designed for:

  • Founders with physical products
  • Brands preparing for wholesale and media outreach
  • Businesses struggling with pricing
  • Founders trying to build retail relationships
  • Brands looking for stronger wholesale systems
  • Entrepreneurs who want more consistency in outreach and follow-up
  • Brands that are ready to work with celebrities

The program works especially well for product-based businesses in:

  • Fashion
  • Beauty
  • Home
  • Gift
  • Wellness
  • Lifestyle

What You Learn

Inside Retail Revolution, founders work through the systems that support retail growth, including:

  • How to price products profitably for wholesale
  • How to build targeted buyer outreach lists
  • How to pitch boutiques and retail buyers
  • How to follow up consistently
  • How to strengthen brand positioning
  • How to prepare for trade shows
  • How to approach media outreach
  • How celebrity gifting can support brand visibility
  • How to build repeat wholesale business

 

Many founders enter the program feeling overwhelmed by wholesale pricing, buyer outreach, and retail strategy. Retail Revolution breaks these areas into clear, actionable systems.

Popular Resources

Founder Experience and Industry Insight

Sarah Shaw’s experience includes:

  • National department stores
  • Boutique retail
  • QVC
  • Licensing
  • Celebrity product placement
  • Media exposure
  • Product manufacturing
  • Wholesale strategy
  • Retail relationship development

Sarah has also interviewed founders and business leaders including:

  • Venus Williams
  • Daymond John
  • Barbara Corcoran
  • Marcus Lemonis
  • Rebecca Minkoff
  • Cotopaxi founder Davis Smith

These conversations and experiences continue to shape the strategies taught inside Retail Revolution.

Frequently Asked Questions

Retail Revolution works best for founders with physical products who are preparing for or actively pursuing wholesale growth.

Founders benefit most when they have a product or near-finished prototype, though some join earlier to work through pricing and positioning first.

Yes. Pricing and profitability are major parts of the program because they directly affect wholesale growth and long-term sustainability.

Yes. Retail Revolution includes systems for buyer outreach, follow-up, relationship building, and wholesale organization.

This depends on product readiness and pricing structure, though many founders begin outreach shortly after organizing their materials and systems.

Ready to Build a Stronger Retail Strategy?

Retail Revolution was created to help product founders approach wholesale growth with more structure, confidence, and consistency.

Schedule a Strategy Session To Learn More

I’m already getting orders from the email with the updated pricing that I just sent to my current stores.

One day I’m gonna fly wherever you are and buy you a big glass of wine and hug you. Truly blessed that I stumbled upon your site that day.

I know I pay you to help me but you’ve done so much for me and are worth every penny if not more. Have a great night!

– Meredith Jurica
Makeupjunkiebags.com

Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda all wrapped up into one of the sweetest, most generous people you’ll ever meet.

And I’m talking about stuff she doesn’t even claim to be an expert on. If you’re looking for someone to help you launch your business , you’d be a complete ding dong not to get coaching from her because I promise you, one minute with Sarah Shawwould be worth hours of some other “expert’s” time.

– Jen Sincero
NY Times Bestselling Author of “You Are a Badass”

I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail Revolution program to learn how to gain exposure and grow revenue for my handmade business, Shawn Sargent Designs. Sarah is that guiding and supportive voice in your head – and literally on the calls every week, which is an invaluable part of the program. Within three months of working with her, her expertise helped me land Real Simple’s Holiday issue as my first magazine feature, which provided a huge boost in our Q4 sales and gave us national exposure! She also takes a personal interest in our products and growth. Recently she introduced me to a rep that got my products onto The Grommet and is connecting me to revenue streams I couldn’t have reached so quickly on my own. Sarah helps push limits in a positive way, and her ongoing support gives me confidence and momentum to grow my business and reach new goals. Working with Sarah is amazing, and I’m excited for what’s ahead!

– Shawn Sargent
Shawn Sargent Designs

We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just that with daily, clear and concise instructions about how to organise our time and create a routine to make things happen. The constant feed of facts and directions was exactly what we needed.

For us the single most important thing we have gained is a ‘method’ to organise our day, week, month, and year! We had been reading about Sarah for some time and had gained confidence in Sarah’s voice and experience. It was fabulous to have her knowledge and guidance.

We would not hesitate to recommend Sarah to anyone looking for guidance about how to advance their business and find a ‘method in the madness’ those first few years seem to be!

– Jane Davies & Rohana Jaffe
Tamarillo UV Swimwear, NY

“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard to tell when you haven’t been face to face with online sellers on whether to buy or not. I took the whim with my gut and bought. Entreprenette’s celebrity program was just what I needed and was looking for!

I know that I only have one first impression with these gatekeepers and Sarah Shaw gave me just the details I needed to know how to contact the celebrities camps to get them interested in my product.”

– Christina R
Brooklyn, NY

“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left with a clear purpose and a blueprint for success.”

– Raven Kauffman

“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product went off without a hitch. Thank you, Sarah!”

– Angela Jia Kim
CEO + Founder, Om Aroma & Co.

With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers (including “Grey’s Anatomy” and “Cougar Town”) and meet with magazine editors. We are slated for mentions in Lucky, Self, and Allure! Sarah also gave me the confidence to follow up on actions that I needed to move forward in my business. Thank you for all your help, I couldn’t have done it without you!

– Edna Ma

“If you have dreamed of hitting it big, and your product has any kind of ‘it’ factor, as Sarah often says, “When in doubt take the next step.” – Just do it. You won’t regret it. Sarah continues to offer down to earth, manageable projects and assignments. Yes, I’ve had to pull on those big girl pants more than once, but after the leap, I often ask, now WHY did I think that was scary? I want Sarah by my side every step of the way!”

– Chris Alexandria

“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 600%. Just this one tweak, about how I was sequencing things and some of the communication I was doing with my list, dramatically changed my launch and I enrolled more participants and made more money. I had already put in hours developing this launch and this one tweak, this one piece of expertise made all the difference. Sarah is the real deal, she has mastered online sales and communication, and helped me make a massive difference in my business.”

– Kim D’Eramo