Interview with Fashion Icon Trina Turk
Hosted by Sarah Shaw, founder of Sarah Shaw Consulting. This show highlights strategies and stories that support product-based founders through wholesale strategy, boutique outreach, media pitching, and celebrity gifting.
Trina explains how design and retail choices shape long term growth. Fashion founders learn a lot from her path. This guide helps you prepare for larger retail partners.
Sarah Shaw talks to fashion icon Trina Turk about how she got her start in fashion and learned the ropes of having her own business by trial and error. Trina shares growth strategies, time management struggles, and that she still does her own Instagram….which of course I was so happy to hear!
Trina shares about her early years working for other fashion brands, and after years of hard work, deciding to leave the comfort of the corporate world and start her own brand. Of course, she assumed with her background that she was prepared to launch her own line, but quickly learned how much more difficult sales and marketing were than she thought.
Tune in to listen to her talk about how she got her start and now has a multi-million dollar company that she still considers her baby.
A genuine California local, Trina Turk is inspired by the Golden State’s multicultural mix, creativity, craftsmanship, architecture, and landscape–a synergy that permeates her contemporary, colorful aesthetic. Infused with bold signature prints and dynamic hues unique to each collection, Trina’s modern and optimistic outlook meld the best of classic American design with a California confidence, incorporating beautiful fabrications and impeccable quality for the effortless elan and carefree glamour.
Visit Trina Turk.com for a peek at her latest collection this season.
Follow Trina @Facebook @X @instagram @Pinterest
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Testimonials

I’ve worked with Sarah for about 3 months now and my line has been picked up in 2 new stores with a re-order 2 weeks later! She is very knowledgeable about sales/ marketing and knows how to get everything done! She truly felt like a partner for my business, and I look forward to working with her in the future.

Everything’s coming together. I am so excited. Thank youthe website looks great. I am so proud of it now it looks so professional. I was thinking about giving up because I felt so buried and had no direction. I am happy I hired you to help me.
I have some faith in my product again. Thanks for that

Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda all wrapped up into one of the sweetest, most generous people you’ll ever meet. And I’m talking about stuff she doesn’t even claim to be an expert on. If you’re looking for someone to help you launch your business , you’d be a complete ding dong not to get coaching from her because I promise you, one minute with Sarah Shaw would be worth hours of some other “expert’s” time.… Read more

“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product went off without a hitch. Thank you, Sarah!”

I wanted to share the importance of persistence, as you always say! I pitched another item to this writer Aug 1 and explained the benefits of alpaca fleece and a month later she reached out asking for a sample of the pants she ended up highlighting and writing about a week later! As always, thanks for the support! Check out Daph’s Post in FORBES!

“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard to tell when you haven’t been face to face with online sellers on whether to buy or not. I took the whim with my gut and bought. Entreprenette’s celebrity program was just what I needed and was looking for! I know that I only have one first impression with these gatekeepers and Sarah Shaw gave me just the details I needed to know how to contact the celebrities camps to get them interested in my… Read more

I’m already getting orders from the email with the updated pricing that I just sent to my current stores. One day I’m gonna fly wherever you are and buy you a big glass of wine and hug you. Truly blessed that I stumbled upon your site that day. I know I pay you to help me but you’ve done so much for me and are worth every penny if not more.

I’ve been working with Sarah Shaw Consulting for just one month, and the results have already exceeded my expectations. Her program has given me the tools, confidence, and strategy I needed to start growing my supplement brand. In fact, within the first month I was able to secure placement for my supplement line inside a gym. The step-by-step guidance and real-world expertise Sarah provides make her program truly invaluable. I’m excited to see how much more progress I’ll make as I continue… Read more

Sarah has always been so knowledgeable and has helped me so much in growing my business and getting my Daybooks out into the world. She most recently helped me prepare for the NY Now Gift Show which turned out to be a great opportunity to gain more exposure and make connections that I know will help me take my business to the next level. She is the real deal. She knows her stuff and is so dedicated to supporting women in business.

I wanted to tell you that my AOV is up 46% over the month before I joined with you, just simply from increasing and restructuring my mark-ups for ws and retail! AND my gross margin is up by about 10 percentage points too!…in just one month from making these changes. That in itself will pay for your program in a couple of months at this rate!! It really makes working “worth” it again! https://idlewildeveryday.com/
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the website looks great. I am so proud of it now it looks so professional. I was thinking about giving up because I felt so buried and had no direction. I am happy I hired you to help me.