Trade Show 411 with Kelly Helfman
Hosted by Sarah Shaw, founder of Sarah Shaw Consulting. This show highlights strategies and stories that support product-based founders through wholesale strategy, boutique outreach, media pitching, and celebrity gifting.
Kelly shares insider details about trade shows. Founders use these insights to improve wholesale results. Use this guide to prepare for your next trade show.
Listen to the latest Trade Show 411 with Kelly Helfman and learn how UBM helps you get your brand noticed. Displaying at a trade show can be scary if you’ve never been before. Not knowing what your booth should look like, hoping buyers stop by and make a purchase, and moreover, how to sell best can be nerve shattering to say the least. I’ve been there, I know. But things are different now and I want to be sure you are aware of all the super cool things that UBM offers there days.
Trade Show 411
Kelly shares all the goodies that UBM provides for new vendors so they don’t get lost at their first show. Did you know they’ve added beauty home and gift, in addition to fashion and accessories? Well they have!
They have staff on hand to help you decide which show to attend, they’ll advise on booth design, and even direct buyers to your booth who are looking for what you’re selling! The UBM staff also promotes you on social media and to all the editors that will be attending as part of the package. Amazing free ad ons these days to make sure everyone has a successful time. It’s important that buyers walk away feeling content too, so matching them with the right vendors is an important part of UBM’s job.
They make it so easy for you to be a success!
Kelly has generously offered to give you a free badge to walk any of their shows. Be sure to listen to the podcast for the magic subject line and email Kelly to get your badge. She will even talk to you about your brand to be sure you are visiting the best show for your brand and customer. She is super whip smart and knows fashion inside and out.
Be sure to take her up on this offer so that you can avoid trade show disasters.
More about Kelly
Kelly Helfman is Vice President and Brand Director of WWDMAGIC, FAME, AccessoriesTheShow and POOL Tradeshow, four of UBM Fashion’s top performing events. With 15+ years of experience in fashion sales, marketing, and design, her career highlights include starting her own celeb-favorite, vintage-inspired clothing brand KWEEN and launching Children’s Club Las Vegas, and FWD New York (now merged with FAME.)
Website: www.ubmfashion.com
Testimonials

I wanted to share the importance of persistence, as you always say! I pitched another item to this writer Aug 1 and explained the benefits of alpaca fleece and a month later she reached out asking for a sample of the pants she ended up highlighting and writing about a week later! As always, thanks for the support! Check out Daph’s Post in FORBES!

I’ve been working with Sarah Shaw Consulting for just one month, and the results have already exceeded my expectations. Her program has given me the tools, confidence, and strategy I needed to start growing my supplement brand. In fact, within the first month I was able to secure placement for my supplement line inside a gym. The step-by-step guidance and real-world expertise Sarah provides make her program truly invaluable. I’m excited to see how much more progress I’ll make as I continue… Read more

“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 600%. Just this one tweak, about how I was sequencing things and some of the communication I was doing with my list, dramatically changed my launch and I enrolled more participants and made more money. I had already put in hours developing this launch and this one tweak, this one piece of expertise made all the difference. Sarah is the real deal, she has mastered online sales and communication, and … Read more

I wanted to tell you that my AOV is up 46% over the month before I joined with you, just simply from increasing and restructuring my mark-ups for ws and retail! AND my gross margin is up by about 10 percentage points too!…in just one month from making these changes. That in itself will pay for your program in a couple of months at this rate!! It really makes working “worth” it again! https://idlewildeveryday.com/

Your program is already helping me sooo much.. and I finally feel like there is a light at the end of the tunnel.. and it’s not a train. I know there will be lots of hours, lots of work, lots of rejection.. but at least now, I have a play book to follow. 🙂 I wish I had met you a long time ago.. I would have saved so much wasted money.

I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail Revolution program to learn how to gain exposure and grow revenue for my handmade business, Shawn Sargent Designs. Sarah is that guiding and supportive voice in your head – and literally on the calls every week, which is an invaluable part of the program. Within three months of working with her, her expertise helped me land Real Simple’s Holiday issue as my first magazine feature, which provided a … Read more

“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product went off without a hitch. Thank you, Sarah!”

We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just that with daily, clear and concise instructions about how to organise our time and create a routine to make things happen. The constant feed of facts and directions was exactly what we needed. For us the single most important thing we have gained is a ‘method’ to organise our day, week, month, and year! We had been reading about Sarah for some time and had gained confidence in Sarah’s voi… Read more

“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard to tell when you haven’t been face to face with online sellers on whether to buy or not. I took the whim with my gut and bought. Entreprenette’s celebrity program was just what I needed and was looking for! I know that I only have one first impression with these gatekeepers and Sarah Shaw gave me just the details I needed to know how to contact the celebrities camps to get them interested in my… Read more

I wanted to say thank you again to you for helping me connect with the Notanonymous showroom in NYC. I exhibited for the first time at the Accessorie Circuit show and have picked up lots of new accounts including six of the W Hotels. My sales are up over 30%. Thank you for all of the useful information that you constantly share!
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