Trade Show 411 with Kelly Helfman

Trade show 411 with Kelly HelfmanListen to the latest Trade Show 411 with Kelly Helfman and learn how UBM helps you get your brand noticed. Displaying at a trade show can be scary if you’ve never been before.  Not knowing what your booth should look like, hoping buyers stop by and make a purchase, and moreover, how to sell best can be nerve shattering to say the least.  I’ve been there, I know.  But things are different now and I want to be sure you are aware of all the super cool things that UBM offers there days.

Trade Show 411

Kelly shares all the goodies that UBM provides for new vendors so they don’t get lost at their first show. Did you know they’ve added beauty home and gift, in addition to fashion and accessories? Well they have!

They have staff on hand to help you decide which show to attend, they’ll advise on booth design, and even direct buyers to your booth who are looking for what you’re selling!  The UBM staff also promotes you on social media and to all the editors that will be attending as part of the package. Amazing free ad ons these days to make sure everyone has a successful time.  It’s important that buyers walk away feeling content too, so matching them with the right vendors is an important part of UBM’s job.

They make it so easy for you to be a success!

Kelly has generously offered to give you a free badge to walk any of their shows. Be sure to listen to the podcast for the magic subject line and email Kelly to get your badge.  She will even talk to you about your brand to be sure you are visiting the best show for your brand and customer. She is super whip smart and knows fashion inside and out.

Be sure to take her up on this offer so that you can avoid trade show disasters.

More about Kelly

Kelly Helfman is Vice President and Brand Director of  WWDMAGIC, FAME, AccessoriesTheShow and POOL Tradeshow, four of UBM Fashion’s top performing events.  With 15+ years of experience in fashion sales, marketing, and design, her career highlights include starting her own celeb-favorite, vintage-inspired clothing brand KWEEN and launching Children’s Club Las Vegas, and FWD New York (now merged with FAME.)


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Written by Sarah Shaw

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