Listen to the latest Trade Show 411 with Kelly Helfman and learn how UBM helps you get your brand noticed. Displaying at a trade show can be scary if you’ve never been before. Not knowing what your booth should look like, hoping buyers stop by and make a purchase, and moreover, how to sell best can be nerve shattering to say the least. I’ve been there, I know. But things are different now and I want to be sure you are aware of all the super cool things that UBM offers there days.
Kelly shares all the goodies that UBM provides for new vendors so they don’t get lost at their first show. Did you know they’ve added beauty home and gift, in addition to fashion and accessories? Well they have!
They have staff on hand to help you decide which show to attend, they’ll advise on booth design, and even direct buyers to your booth who are looking for what you’re selling! The UBM staff also promotes you on social media and to all the editors that will be attending as part of the package. Amazing free ad ons these days to make sure everyone has a successful time. It’s important that buyers walk away feeling content too, so matching them with the right vendors is an important part of UBM’s job.
They make it so easy for you to be a success!
Kelly has generously offered to give you a free badge to walk any of their shows. Be sure to listen to the podcast for the magic subject line and email Kelly to get your badge. She will even talk to you about your brand to be sure you are visiting the best show for your brand and customer. She is super whip smart and knows fashion inside and out.
Be sure to take her up on this offer so that you can avoid trade show disasters.
More about Kelly
Kelly Helfman is Vice President and Brand Director of WWDMAGIC, FAME, AccessoriesTheShow and POOL Tradeshow, four of UBM Fashion’s top performing events. With 15+ years of experience in fashion sales, marketing, and design, her career highlights include starting her own celeb-favorite, vintage-inspired clothing brand KWEEN and launching Children’s Club Las Vegas, and FWD New York (now merged with FAME.)
Want to express your opinion?
Leave a reply!
I’m already getting orders from the email with the updated pricing that I just sent to my current st… Read more
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda … Read more
I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail R… Read more
We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just … Read more
“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard … Read more
“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left w… Read more
“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product… Read more
With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers … Read more
“If you have dreamed of hitting it big, and your product has any kind of ‘it’ factor, as Sarah often… Read more
“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 60… Read more
11 hours ago
1 day ago
2 days ago