S.W. Basics founder Adina Grigore

How do you go from making lotions and potions in your kitchen to being on the shelves of Target and Ulta?

How do you go from making lotions and potions in your kitchen to being on the shelves of Target and Ulta? A lot of hard work, innovation and elbow grease says Adina Grigore of S.W. Basics.  With a ton of PR under her belt and a steadily growing line, Adina has written two books while developing her amazing skincare line.  While Adina has sales reps and distributors, she still keeps her hands in the mix especially when it comes to social media.  Tune into her amazing story of success and know that anything is possible when you keep climbing the ladder.

S.W. Basics founder Adina Grigore knows how to make beautiful skin

Adina Grigore is the founder and CEO of the 100% natural, minimalist skin care line S.W. Basics, which she started out of her kitchen in 2011, and author of the books Skin Cleanse and Just the Essentials. A graduate of the Institute for Integrative Nutrition, Adina has worked in the wellness industry since 2007 as a private holistic nutritionist, a personal trainer, and a workshop coordinator teaching people about the DIY nature of wellness. S.W. Basics products are now sold internationally and have been featured in Vogue, O Magazine, W Magazine, the New York Times, InStyle, Real Simple, and Martha Stewart Living, among others.

Adina has generously offered a discount code  for  15% off at S. W. Basics

Use code: SHAW15

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Written by Sarah Shaw