Pitching the benefits on HSN
A working mom of 4, and five and half years of development and discovery, Elizabeth Crouch created and patented the Cupcake Rack that she sells in stores and through HSN. Earning a real Street Smart MBA, Elizabeth shares her story with us today. Pitching the benefits on HSN taught Elizabeth the importance of sharing all this on HSN to get more sales. Get all her pitching tips right now if you are looking to get on TV.
In the beginning, Elizabeth watched Shark Tank and did a bunch of google research as she was on a super low budget. Unfortunately, she took a few shortcuts with her patent and it’s not as strong as it could be.
Elizabeth created her Cupcake Rack with the non-baker in mind. She encourages you to buy cupcakes, and just put them in the rack to create an edible floral arrangement, or easily decorate them yourself for a more personalized version. She uses video demos to show how easy it is to use which is handy for live TV too.
Elizabeth shares how many NO’s she experienced and how to power through that and turn it around into positives in order to move forward instead of wallowing in the rejection.
Follow Elizabeth on Instagram, Facebook, and Pinterest
Testimonials

“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left with a clear purpose and a blueprint for success.”

Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda all wrapped up into one of the sweetest, most generous people you’ll ever meet. And I’m talking about stuff she doesn’t even claim to be an expert on. If you’re looking for someone to help you launch your business , you’d be a complete ding dong not to get coaching from her because I promise you, one minute with Sarah Shaw would be worth hours of some other “expert’s” time.… Read more

I’ve worked with Sarah for about 3 months now and my line has been picked up in 2 new stores with a re-order 2 weeks later! She is very knowledgeable about sales/ marketing and knows how to get everything done! She truly felt like a partner for my business, and I look forward to working with her in the future.

Everything’s coming together. I am so excited. Thank youthe website looks great. I am so proud of it now it looks so professional. I was thinking about giving up because I felt so buried and had no direction. I am happy I hired you to help me.
I have some faith in my product again. Thanks for that

I wanted to say thank you again to you for helping me connect with the Notanonymous showroom in NYC. I exhibited for the first time at the Accessorie Circuit show and have picked up lots of new accounts including six of the W Hotels. My sales are up over 30%. Thank you for all of the useful information that you constantly share!

“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 600%. Just this one tweak, about how I was sequencing things and some of the communication I was doing with my list, dramatically changed my launch and I enrolled more participants and made more money. I had already put in hours developing this launch and this one tweak, this one piece of expertise made all the difference. Sarah is the real deal, she has mastered online sales and communication, and … Read more

I’ve been getting Sarah’s Instantly Famous notes for years. I’ve been listening to her, reading her blog, and implementing her sage advice when applicable, but never felt I had a great mainstream product, until now. Our business is getting ready to explode! In just a few months, Sarah has referred us to new manufacturers, connected us to a rep for the home shopping networks and helped me get my products to two “A” list celebs. If you have dreamed of hitting it big, and your product has any kind… Read more

I wanted to share the importance of persistence, as you always say! I pitched another item to this writer Aug 1 and explained the benefits of alpaca fleece and a month later she reached out asking for a sample of the pants she ended up highlighting and writing about a week later! As always, thanks for the support! Check out Daph’s Post in FORBES!

“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard to tell when you haven’t been face to face with online sellers on whether to buy or not. I took the whim with my gut and bought. Entreprenette’s celebrity program was just what I needed and was looking for! I know that I only have one first impression with these gatekeepers and Sarah Shaw gave me just the details I needed to know how to contact the celebrities camps to get them interested in my… Read more
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the website looks great. I am so proud of it now it looks so professional. I was thinking about giving up because I felt so buried and had no direction. I am happy I hired you to help me.
