A working mom of 4, and five and half years of development and discovery, Elizabeth Crouch created and patented the Cupcake Rack that she sells in stores and through HSN. Earning a real Street Smart MBA, Elizabeth shares her story with us today. Pitching the benefits on HSN taught Elizabeth the importance of sharing all this on HSN to get more sales. Get all her pitching tips right now if you are looking to get on TV.
In the beginning, Elizabeth watched Shark Tank and did a bunch of google research as she was on a super low budget. Unfortunately, she took a few shortcuts with her patent and it’s not as strong as it could be.
Elizabeth created her Cupcake Rack with the non-baker in mind. She encourages you to buy cupcakes, and just put them in the rack to create an edible floral arrangement, or easily decorate them yourself for a more personalized version. She uses video demos to show how easy it is to use which is handy for live TV too.
Elizabeth shares how many NO’s she experienced and how to power through that and turn it around into positives in order to move forward instead of wallowing in the rejection.
Want to express your opinion?
Leave a reply!
I’m already getting orders from the email with the updated pricing that I just sent to my current st… Read more
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda … Read more
I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail R… Read more
We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just … Read more
“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard … Read more
“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left w… Read more
“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product… Read more
With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers … Read more
“If you have dreamed of hitting it big, and your product has any kind of ‘it’ factor, as Sarah often… Read more
“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 60… Read more
4 days ago
5 days ago
6 days ago
1 week ago
2 weeks ago