Making it in business isn’t about spreadsheets, this or that. It’s about guts, tenacity and, above all, street smarts.
Join Sarah Shaw as she talks with successful entrepreneurs about all the hard won lessons they’ve learned on the mean streets of the business world. If you’ve ever felt stuck, stifled or even just scared to get out there and make your mark, you’ll learn how even the most successful entrepreneurs overcame failure and found the power to move forward. So forget about learning about business in school, because all you need to make it big is a Street Smart MBA.
Join Sarah Shaw as she talks with successful entrepreneurs about all the hard won lessons they’ve learned on the mean streets of the business world. If you’ve ever felt stuck, stifled or even just scared to get out there and make your mark, you’ll learn how even the most successful entrepreneurs overcame failure and found the power to move forward. So forget about learning about business in school, because all you need to make it big is a Street Smart MBA.
Mar 29, 2017
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S.W. Basics founder Adina Grigore
How do you go from making lotions and potions in your kitchen to being on the shelves of Target and Ulta? How do you go from making lotions and potions in your kitchen to being on the shelves of Target and Ulta? A lot of hard work, innovation and elbow grease says Adina Grigore of […]
Mar 15, 2017
Julie Fredrickson of Stowaway Cosmetics knows what works when it comes to makeup
Stowaway Cosmetics knows makeup Julie Fredrickson of Stowaway Cosmetics knows what works and doesn’t when it comes to makeup. Having old expired makeup rolling around your bottomless handbag or gym bag just didn’t cut it for her. Looking at what was available in the market she couldn’t find anything tiny…..at all. Yes, we all get […]
Feb 15, 2017
Meet Fashion Icon Rebecca Minkoff
Join me and Rebecca Minkoff as we chat about her bold move to New York at 18 to become a fashion designer after becoming interested in costume design in high school. Rebecca worked for a fashion house for several years honing her skills and learning the ropes while she tinkered with launching her own brand. […]
Feb 08, 2017
Interview with Sarah Buscho of Earth Tu Face
Join Sarah Buscho and I as we dive into her life growing up around herbs and gardens, and how she turned that love into and gorgeous skin care line, Earth Tu Face, a thriving business that gives back. Starting with just an idea, Sarah created an all natural skin care line that has landed her […]
Feb 01, 2017
What do you do when your Shark Tank deal falls through?
Henry came up with the idea for Henry’s Humdingers at age 12. Henry and I chat about his appearance on Shark Tank and the deal that was…… and then was not with Mark Cuban. But that didn’t stop Henry! Henry is in college now and has his folks on board who do most of the […]
Jan 17, 2017
Mike Michalowicz shares his secret to being profitable from day one
Want to be profitable from your first day as an entrepreneur? Who doesn’t? Mike says that most companies operate on the “make money take money” theory. You make money that day and it’s in your bank account, then it’s there to spend. But, and it’s a huge but, did you know that 83% of small […]
Jan 03, 2017
Chris Benz recreates Iconic Bill Blass Collection
Chris has had a mind for fashion ever since he was a little kid. Drawing was his favorite pastime. After graduating from Parsons and starting his own line, Chris was tapped to be the creative director for Bill Blass. Join us as we chat about the freedom he experiences at the helm of an iconic […]
Dec 11, 2016
Highly designed crafted home goods that are mindfully made with Erin Flett
Highly designed crafted home goods that are mindfully made Can you take one of your graphic designs and make me a pillow? That one question launched Erin Flett’s business practically overnight. Erin Flett is all about highly designed crafted home goods that are mindfully made. Erin and I chat candidly about starting a business, working […]
Dec 05, 2016
Get from Rock Bottom to Rock Star
Get from Rock Bottom to Rock Star Ryan and I dive into how he went from Rock Bottom to Rock Star and how you can do it too… It just takes dedication and single focus…… and of course, your desire to succeed. Ryan shares the difference between goals and desire and how that motivates him. […]
Nov 29, 2016
Interview with Venus Williams
Venus Williams on living life as an EleVen This quote from Venus made my heart sing. I am totally living my life as an EleVen from now on and I’m sure after reading it and listening to her talk about her life, you will too. It’s time to start living the life you WANT to […]
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Pitch holiday gift guides
The time is approaching to pitch holiday gift guides over the next 6-8 weeks.
I know, I know, it’s only June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July.
This can be a great way to get into magazines that might be more challenging for you in the “everyday” editorial world.
Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.
Magazines try to appeal to a broad audience with the holiday gift guides, so I would suggest being bold about your choices. Here is what you’ll want to do…
Pitch Holiday Gift Guides - Sarah Shaw Consulting
sarahshawconsulting.com
Pitch Holiday Gift Guides 2016 - Come Get Our Template That Works and See Your Product in a Glossy Magazine and get more salesI loved doing this podcast interview with DIFF CEO Chad Dime.
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sunglasses at music festivals to get a sense of their target market before doing the deep dive into creating and manufacturing their own unique brand.
Once they created their own designs, getting products to celebrities and the media was not too difficult and the brand quickly took off. Leveraging the media exposure, they were able to build an online business that has donated over 1 million pair of glasses to those in need.
Eyewear that makes a DIFFerence — Sarah Shaw Consulting
sarahshawconsulting.com
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sungla...It's import to face the music and KNOW if you have a zero or a hero when launching a product. Join me and Tracy Leigh Hazzard and learn how to figure this out.
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#entreprenette #getastreetsmartmba #sarahshawconsulting #hazzdesigns
How to know if you have a hero or a zero — Sarah Shaw Consulting
sarahshawconsulting.com
How to know if you have a hero or a zero by testing your product before you invest heavily in producing it. Don't keep it a secret, show it to get feedback.Did I ever share that my Grandmother made this coat for JFK Jr.? Jackie was a frequent shopper in her store in New York City. This ended up on the cover of LIFE magazine. Her shop became famous.
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#entreprenette #sarahshawconsulting #entreprenette #johnfkennedy #lifemagazine
Join me and Lisa Ascolese, The Inventress for an enlightening episode on how to think more broadly about your product line so that you can get into more stores and more magazines. In this episode we share ideas on how to think differently about your line. For example, if you make a skincare line and have a serum or oil based product, consider pitching to mountain resorts where the air is dryer and women need more moisture in the products they purchase.You can take this idea a step further by pitching to wellness magazines and local magazines (in the resort town) as they are always looking for products that solve a problem. Many creators think to narrowly and don’t see a bigger pitch for themselves. Take a look at your line and see how you can spin it into a new category, or a new sales channel.
Dial for Dollars: How to bring in more sales by expanding on your idea — Sarah Shaw Consulting
sarahshawconsulting.com
This episode shares how to think more broadly about your product line so that you can get into more stores and more magazines.