Interview with Peter Shankman
Written by: Sarah Shaw
2010/04/14 6:00 AM
I’m really excited to share this interview I did with Peter Shankman, creator of HARO and master of his own social media empire. This guy is funny and brilliant and has 3 HUGE TV screens to monitor his social media and news while he works – How HOT is that?? Peter speaks frankly about how to use social media to build a loyal following and leverage it to get product sales. He offers some insider tips and is very generous with his knowledge……and there are a few super surprising nuggets in here that I bet you don’t know about!
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Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda all wrapped up into one of the sweetest, most generous people you’ll ever meet. And I’m talking about stuff she doesn’t even claim to be an expert on. If you’re looking for someone to help you launch your business , you’d be a complete ding dong not to get coaching from her because I promise you, one minute with Sarah Shaw would be worth hours of some other “expert’s” time.… Read more

I’ve been getting Sarah’s Instantly Famous notes for years. I’ve been listening to her, reading her blog, and implementing her sage advice when applicable, but never felt I had a great mainstream product, until now. Our business is getting ready to explode! In just a few months, Sarah has referred us to new manufacturers, connected us to a rep for the home shopping networks and helped me get my products to two “A” list celebs. If you have dreamed of hitting it big, and your product has any kind… Read more
Chris AlexandriaAngel Chatter

I’ve worked with Sarah for about 3 months now and my line has been picked up in 2 new stores with a re-order 2 weeks later! She is very knowledgeable about sales/ marketing and knows how to get everything done! She truly felt like a partner for my business, and I look forward to working with her in the future.
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I’ve been working with Sarah Shaw Consulting for just one month, and the results have already exceeded my expectations. Her program has given me the tools, confidence, and strategy I needed to start growing my supplement brand. In fact, within the first month I was able to secure placement for my supplement line inside a gym. The step-by-step guidance and real-world expertise Sarah provides make her program truly invaluable. I’m excited to see how much more progress I’ll make as I continue… Read more
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“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 600%. Just this one tweak, about how I was sequencing things and some of the communication I was doing with my list, dramatically changed my launch and I enrolled more participants and made more money. I had already put in hours developing this launch and this one tweak, this one piece of expertise made all the difference. Sarah is the real deal, she has mastered online sales and communication, and … Read more

“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard to tell when you haven’t been face to face with online sellers on whether to buy or not. I took the whim with my gut and bought. Entreprenette’s celebrity program was just what I needed and was looking for! I know that I only have one first impression with these gatekeepers and Sarah Shaw gave me just the details I needed to know how to contact the celebrities camps to get them interested in my… Read more
Christina R

Everything’s coming together. I am so excited. Thank youthe website looks great. I am so proud of it now it looks so professional. I was thinking about giving up because I felt so buried and had no direction. I am happy I hired you to help me.
I have some faith in my product again. Thanks for that
Tina BagonBright Kids LLC
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the website looks great. I am so proud of it now it looks so professional. I was thinking about giving up because I felt so buried and had no direction. I am happy I hired you to help me.
25 Comments. Leave new
Hi Sarah-
Great interview. I love it. Thanks for interviewing him and sharing it with everyone. I was shocked to hear him say to not connect FB and Twitter, interesting. I like the advice about taking a copy writing class too.
You have really been a huge resource for me and my success. I love that you are out there finding all this great stuff for us!
Thanks! Sheena, owner, Lizzie Lou Shoes
Wow, Sarah;
Great interview with Peter Shankman – sounds like you were lucky to catch up with him while he was running around! So much great information; not just for product launchers but for anyone who wants to learn the ins and outs of social media from one of the absolute experts!
Nice interview Sarah, and you were able to keep up with him! He speaks at Autobahn speed though. I have seen a few of interviews but what I like best is he’s natural. He’s refreshing.
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
Wow Sarah!
Thanks so much for doing this! My life has also changed since finding Peter. In fact, that’s where I found you too!
Believe well!
Adelaide 🙂
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
Great interview and great points!
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
Such an amazing interview! Sarah, you are a brilliant interviewer.
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
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