Interview with Peter Shankman
2010/04/14 6:00 AM
I’m really excited to share this interview I did with Peter Shankman, creator of HARO and master of his own social media empire. This guy is funny and brilliant and has 3 HUGE TV screens to monitor his social media and news while he works – How HOT is that?? Peter speaks frankly about how to use social media to build a loyal following and leverage it to get product sales. He offers some insider tips and is very generous with his knowledge……and there are a few super surprising nuggets in here that I bet you don’t know about!
Tagged: Blogging, business, Entreprenette®, Facebook, Marketing, Peter Shankman, Public Relations, Social Media, Twitter
There are 25 comments
Wow, Sarah;
Great interview with Peter Shankman – sounds like you were lucky to catch up with him while he was running around! So much great information; not just for product launchers but for anyone who wants to learn the ins and outs of social media from one of the absolute experts!
Nice interview Sarah, and you were able to keep up with him! He speaks at Autobahn speed though. I have seen a few of interviews but what I like best is he’s natural. He’s refreshing.
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
Wow Sarah!
Thanks so much for doing this! My life has also changed since finding Peter. In fact, that’s where I found you too!
Believe well!
Adelaide 🙂
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
Lindsay says: Such an amazing interview! Sarah, you are a brilliant interviewer.
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
[…] Are you a social media superstar? Find out how to become one for your small business with Peter Shankman of HARO. The Entreprenette Gazette […]
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Trunk shows, or Pop Ups, are a great way to get your products in stores! Having a great and successful trunk show will surely grow your brand. For starters, if you want a great trunk show, you need to promote your show. This can be done through emails and advertisements.![]()
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There are many different ways to make sure that your next trunk show is a huge success! Take these ideas to help your next event be a success.![]()
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1. Offer a low end GWP for purchases under $50![]()
2. Team up with another designer to see if they can donate a few items – perhaps to the first 5 who purchase![]()
3. Higher end GWP with a minimum purchase of $250 or more![]()
4. Offer a 50% off coupon to your website products (if the store doesn’t carry your line)![]()
5. Get a makeup artist you know (or one from a local salon on the block) to set up a table and do free make-over’s or eyebrow shaping![]()
6. Have someone offer free hand massages![]()
7. Have a person doing palm readings![]()
8. Get a coupon for a special drink from a local bar – or another incentive they want to offer.![]()
9. Get a coupon from a local restaurant![]()
Here are some additional ideas to help you succeed at your next trunk show!![]()
Visit here:![]()
sarahshawconsulting.com/trunk-show-secrets/![]()
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I had the pleasure of speaking with Marcus Lemonis, star of The Profit and got the skinny on his process. Marcus reveals how he learns from all his businesses and then can turn around and use that in other businesses to help them grow.![]()
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Click here to tune in now: sarahshawconsulting.com/podcast/interview-with-marcus-lemonis-star-of-the-profit/![]()
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Hustle (verb) 1. To strive headstrong and voraciously towards a goal.![]()
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We've all procrastinated before, whether we like to admit it or not. We get distracted with other things and this can be a huge problem at times. We put things off till later, and one hour turns into two, two hours turns into four, and so on. While taking time to have fun and unwind from chores or work may feel wonderful at first, you'll end up stressing yourself out much more later when you try to get it all done.![]()
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So how do you stop yourself from procrastinating?![]()
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There are a couple of tips and tricks that you can use to limit yourself from procrastinating so much, these are just a few examples that can help!![]()
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• Make a list of the most important 10 things that YOU personally have to do yourself.![]()
• Make a list of the next 10 things that someone else “could” do for you if you desired to job it out. These things can usually wait a bit.![]()
• Spend the first 2 hours of your day answering email, doing any office-y things like processing orders, accounting, emails etc. Just get it out of the way. ONLY do that for the first 2 hours. (if you are like me, you got one hour done already at the crack of dawn).![]()
• Start working on your to item task list, spending one hour at a time and just keep plowing through. If you are designing that day, then just do that and don’t let other things distract you.![]()
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Hopefully these tips will give you a better way to manage your time throughout the day. If you would like to get more tips on how to limit your procrastination, visit here: sarahshawconsulting.com/procrastination-fascination/![]()
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I'm excited to be on the Amplify Your Success podcast with Melanie Benson!⠀![]()
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Tune in here: melaniebenson.com/celebrity-endorsements-podcast/![]()
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Imagine a famous celebrity showing up on Instagram, sharing how much they love your product or service. With so much noise online, finding ways to grab attention without expensive Facebook Ads is priceless marketing juice!![]()
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But where do you get started? How do you find the right influencer to boost up your name brand recognition? ![]()
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I join Melanie Benson, host of the Amplify Your Success Podcast, to talk about how to land celebrities and influencers who can get more eyes on your products.![]()
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You’ll want to hear my insights on:![]()
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• Why credibility is more important than ever, and celebrities can provide that “borrowed” trust in the market.![]()
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• How to find the right celebrities and influencers to promote your products. ![]()
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• Why it pays to be good with your follow up.![]()
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• The difference between celebrity endorsement and influencer marketing (and what to vett an influencer for to make sure it's a good fit.)![]()
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• Plus I get a little personal and share my surprising “bold move” that propelled my business into 6 figures quickly.![]()
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Hi Sarah-
Great interview. I love it. Thanks for interviewing him and sharing it with everyone. I was shocked to hear him say to not connect FB and Twitter, interesting. I like the advice about taking a copy writing class too.
You have really been a huge resource for me and my success. I love that you are out there finding all this great stuff for us!
Thanks! Sheena, owner, Lizzie Lou Shoes