Interview with Marcus Lemonis Star of The Profit
2016/04/14 12:38 PM
Marcus Lemonis, The Profit, Sales, Marketing, Partnerships
Marcus Lemonis, star of The Profit, talks candidly to me about sales, marketing, and partnerships.
I had the pleasure of speaking with Marcus Lemonis, star of The Profit and got the skinny on his process.
I seriously wanted to be his friend after we spoke…….. not sure he has time for new friends. :O(.
Marcus reveals how he learns from all his businesses and then can turn around and use that in other businesses to help them grow.
What I love about him is that no matter how wealthy he is, or how successful you may become, he remains grounded and realistic about the ups and down of business and talks about how you may be sweeping the floor one day and flying first class the next.
He also shares his special pricing process and how to price your product for success. Pricing for profit is one of the key components to running a successful business and Marcus is a master as diving into that when he is in the discovery phase with a new brand.
We dive into the many layers of developing a product and getting it to market. What I love about Marcus is how real he is and how his method works. He knows when the client is BS’ing him and he goes at it head on to protect himself and his brand, while at the same times, trying to show the client that they are making a terrible mistake that will ruin their business. He does it with a firm hand but there is still a finesse to his process that I admire.
Marcus talks candidly about how he helps his brands create new products and drives that part of the business which can be very intense. At the same time, the pressure to keep the businesses alive, and the stuff he has to endure with some partners can make the path he walks a bit shaky at times.
He is candid and funny…….. I think you’ll want to be his friend after you listen too!
Follow Marcus on Facebook
Follow Marcus on Twitter
Follow The Profit
There are 2 comments
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
I wanted to say thank you again to you for helping me connect with the Notanonymous showroom in NYC.…
Marie Todd, Inc.
Follow me on Facebook
Pitch holiday gift guides
The time is approaching to pitch holiday gift guides over the next 6-8 weeks.
I know, I know, it’s only June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July.
This can be a great way to get into magazines that might be more challenging for you in the “everyday” editorial world.
Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.
Magazines try to appeal to a broad audience with the holiday gift guides, so I would suggest being bold about your choices. Here is what you’ll want to do…
Pitch Holiday Gift Guides - Sarah Shaw Consulting
Pitch Holiday Gift Guides 2016 - Come Get Our Template That Works and See Your Product in a Glossy Magazine and get more salesI loved doing this podcast interview with DIFF CEO Chad Dime.
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sunglasses at music festivals to get a sense of their target market before doing the deep dive into creating and manufacturing their own unique brand.
Once they created their own designs, getting products to celebrities and the media was not too difficult and the brand quickly took off. Leveraging the media exposure, they were able to build an online business that has donated over 1 million pair of glasses to those in need.
Eyewear that makes a DIFFerence — Sarah Shaw Consulting
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sungla...It's import to face the music and KNOW if you have a zero or a hero when launching a product. Join me and Tracy Leigh Hazzard and learn how to figure this out.
.
#entreprenette #getastreetsmartmba #sarahshawconsulting #hazzdesigns
How to know if you have a hero or a zero — Sarah Shaw Consulting
How to know if you have a hero or a zero by testing your product before you invest heavily in producing it. Don't keep it a secret, show it to get feedback.Did I ever share that my Grandmother made this coat for JFK Jr.? Jackie was a frequent shopper in her store in New York City. This ended up on the cover of LIFE magazine. Her shop became famous.
.
.
#entreprenette #sarahshawconsulting #entreprenette #johnfkennedy #lifemagazine
Join me and Lisa Ascolese, The Inventress for an enlightening episode on how to think more broadly about your product line so that you can get into more stores and more magazines. In this episode we share ideas on how to think differently about your line. For example, if you make a skincare line and have a serum or oil based product, consider pitching to mountain resorts where the air is dryer and women need more moisture in the products they purchase.You can take this idea a step further by pitching to wellness magazines and local magazines (in the resort town) as they are always looking for products that solve a problem. Many creators think to narrowly and don’t see a bigger pitch for themselves. Take a look at your line and see how you can spin it into a new category, or a new sales channel.
Dial for Dollars: How to bring in more sales by expanding on your idea — Sarah Shaw Consulting
This episode shares how to think more broadly about your product line so that you can get into more stores and more magazines.
Love him. Love love love the show. It’s like an entrepreneur classroom. Great interview. I believe that I am his biggest fan!
Thank you!