How to Pitch Magazines with Lauren Parker
2018/06/17 11:14 PM
How to Pitch Magazines with Lauren Parker. Lauren and I go way way back…… She was an editor when we first met, but she is now Editor-in-Chief of Accessories Magazine which was the first “big” magazine to write about my handbags. Accessories is a trade magazine meaning tons of cool stores read it, which meant lots of sales for me when it came out. It was very exciting.
Join me and Lauren as we talk about how to pitch editors and what they look for. Lauren shares what not to do and in general, how to be successful at pitching. She gives all kinds of fabulous tips and shares her thoughts on following up too! She makes it sounds pretty simple which is encouraging.
How to Pitch Magazines with Lauren Parker
Lauren gives some great advice on how social media and PR are related and how to work social media to your benefit.
We also cover what kind of products the magazine looks for and how she loves to see new things so don’t be afraid to pitch her.
LAUREN PARKER, EDITOR-IN-CHIEF, ACCESSORIES MAGAZINE
As Editor-in-Chief of Accessories Magazine for over a decade, Lauren Parker has covered fashion accessories both from a retail business perspective and a fashion point of view, interviewing emerging and established designers at studios, showrooms and trade shows around the country and world. She covers Fashion Week and then writes how the accessories industry interprets those trends in trend features and style guides. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.
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Pitch holiday gift guides
The time is approaching to pitch holiday gift guides over the next 6-8 weeks.
I know, I know, it’s only June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July.
This can be a great way to get into magazines that might be more challenging for you in the “everyday” editorial world.
Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.
Magazines try to appeal to a broad audience with the holiday gift guides, so I would suggest being bold about your choices. Here is what you’ll want to do…
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Pitch Holiday Gift Guides 2016 - Come Get Our Template That Works and See Your Product in a Glossy Magazine and get more salesI loved doing this podcast interview with DIFF CEO Chad Dime.
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sunglasses at music festivals to get a sense of their target market before doing the deep dive into creating and manufacturing their own unique brand.
Once they created their own designs, getting products to celebrities and the media was not too difficult and the brand quickly took off. Leveraging the media exposure, they were able to build an online business that has donated over 1 million pair of glasses to those in need.
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sarahshawconsulting.com
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sungla...It's import to face the music and KNOW if you have a zero or a hero when launching a product. Join me and Tracy Leigh Hazzard and learn how to figure this out.
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How to know if you have a hero or a zero — Sarah Shaw Consulting
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Join me and Lisa Ascolese, The Inventress for an enlightening episode on how to think more broadly about your product line so that you can get into more stores and more magazines. In this episode we share ideas on how to think differently about your line. For example, if you make a skincare line and have a serum or oil based product, consider pitching to mountain resorts where the air is dryer and women need more moisture in the products they purchase.You can take this idea a step further by pitching to wellness magazines and local magazines (in the resort town) as they are always looking for products that solve a problem. Many creators think to narrowly and don’t see a bigger pitch for themselves. Take a look at your line and see how you can spin it into a new category, or a new sales channel.
Dial for Dollars: How to bring in more sales by expanding on your idea — Sarah Shaw Consulting
sarahshawconsulting.com
This episode shares how to think more broadly about your product line so that you can get into more stores and more magazines.
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