How to know if you have a hero or a zero
Hosted by Sarah Shaw, founder of Sarah Shaw Consulting. This show highlights strategies and stories that support product-based founders through wholesale strategy, boutique outreach, media pitching, and celebrity gifting.
This episode highlights founder decision making. These choices influence retail success. Use this outreach routine to reach new buyers.
Tracy and I chat about how to know if you have a hero or a zero before you put a lot of cash into making a product to determine if it will sell or not. Tracy gives a ton of ideas on how you can use FB groups, testing similar products on Amazon or Ebay, how to use peers, and even church groups to pre-test your idea before you invest in your idea. We cover the pros and cons of patents and if they are necessary, and how to handle criticism. Knowing if you have a hero or a zero can be the difference between success and failure from the first day of business. Learning about how the public views your product can be some of the MOST valuable information you can ever gather before going into production. Sometimes you get amazing feedback that actually helps you make your product better than you imagined.
Tracy Hazzard, Inc. Columnist & CEO of Hazz Design has co-designed and developed 250+ products generating almost $2 Billion in revenue for her retail clients. Tracy has had products in all major e-commerce and mass-market retailers; office superstores; electronics boutiques; and wholesale clubs, including the best-selling mesh office chair at Costco. For over 27 years, she has worked with design-leading brands like Martha Stewart Living and Herman Miller and is an expert in product, furniture, color and materials.
Tracy develops products from around the world and travels to Asia frequently to inspect, certify and work with her clients’ factory suppliers. Along with her partner, Tom Hazzard, she holds over 37 utility and design patents with an unprecedented 86% commercialization rate. Their intentional invention process has been the key to keeping her clients knock-off proof and is the foundation for her new invite-only collaborative community built to rev up original retail product sales with the right things in the right order with the right resources.
Besides being featured in Harvard Business Review, Forbes, Wired, CNN Money, and as an Innovation Columnist for Inc., Tracy is also a contributor to ThriveGlobal. Tracy co-hosts the top-ranked podcasts: Product Launch Hazzards, Feed Your Brand, WTFFF?! 3D Printing: the 3D Start Point for disruptive technology; and The New Trust Economy, exploring creator value distribution with Blockchain technology.
Testimonials

I wanted to share the importance of persistence, as you always say! I pitched another item to this writer Aug 1 and explained the benefits of alpaca fleece and a month later she reached out asking for a sample of the pants she ended up highlighting and writing about a week later! As always, thanks for the support! Check out Daph’s Post in FORBES!

I’ve been working with Sarah Shaw Consulting for just one month, and the results have already exceeded my expectations. Her program has given me the tools, confidence, and strategy I needed to start growing my supplement brand. In fact, within the first month I was able to secure placement for my supplement line inside a gym. The step-by-step guidance and real-world expertise Sarah provides make her program truly invaluable. I’m excited to see how much more progress I’ll make as I continue… Read more

“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 600%. Just this one tweak, about how I was sequencing things and some of the communication I was doing with my list, dramatically changed my launch and I enrolled more participants and made more money. I had already put in hours developing this launch and this one tweak, this one piece of expertise made all the difference. Sarah is the real deal, she has mastered online sales and communication, and … Read more

I wanted to tell you that my AOV is up 46% over the month before I joined with you, just simply from increasing and restructuring my mark-ups for ws and retail! AND my gross margin is up by about 10 percentage points too!…in just one month from making these changes. That in itself will pay for your program in a couple of months at this rate!! It really makes working “worth” it again! https://idlewildeveryday.com/

Your program is already helping me sooo much.. and I finally feel like there is a light at the end of the tunnel.. and it’s not a train. I know there will be lots of hours, lots of work, lots of rejection.. but at least now, I have a play book to follow. 🙂 I wish I had met you a long time ago.. I would have saved so much wasted money.

I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail Revolution program to learn how to gain exposure and grow revenue for my handmade business, Shawn Sargent Designs. Sarah is that guiding and supportive voice in your head – and literally on the calls every week, which is an invaluable part of the program. Within three months of working with her, her expertise helped me land Real Simple’s Holiday issue as my first magazine feature, which provided a … Read more

“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product went off without a hitch. Thank you, Sarah!”

We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just that with daily, clear and concise instructions about how to organise our time and create a routine to make things happen. The constant feed of facts and directions was exactly what we needed. For us the single most important thing we have gained is a ‘method’ to organise our day, week, month, and year! We had been reading about Sarah for some time and had gained confidence in Sarah’s voi… Read more

“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard to tell when you haven’t been face to face with online sellers on whether to buy or not. I took the whim with my gut and bought. Entreprenette’s celebrity program was just what I needed and was looking for! I know that I only have one first impression with these gatekeepers and Sarah Shaw gave me just the details I needed to know how to contact the celebrities camps to get them interested in my… Read more

I wanted to say thank you again to you for helping me connect with the Notanonymous showroom in NYC. I exhibited for the first time at the Accessorie Circuit show and have picked up lots of new accounts including six of the W Hotels. My sales are up over 30%. Thank you for all of the useful information that you constantly share!
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