How to know if you have a hero or a zero
2019/01/15 1:22 PM
Tracy and I chat about how to know if you have a hero or a zero before you put a lot of cash into making a product to determine if it will sell or not. Tracy gives a ton of ideas on how you can use FB groups, testing similar products on Amazon or Ebay, how to use peers, and even church groups to pre-test your idea before you invest in your idea. We cover the pros and cons of patents and if they are necessary, and how to handle criticism. Knowing if you have a hero or a zero can be the difference between success and failure from the first day of business. Learning about how the public views your product can be some of the MOST valuable information you can ever gather before going into production. Sometimes you get amazing feedback that actually helps you make your product better than you imagined.
Tracy Hazzard, Inc. Columnist & CEO of Hazz Design has co-designed and developed 250+ products generating almost $2 Billion in revenue for her retail clients. Tracy has had products in all major e-commerce and mass-market retailers; office superstores; electronics boutiques; and wholesale clubs, including the best-selling mesh office chair at Costco. For over 27 years, she has worked with design-leading brands like Martha Stewart Living and Herman Miller and is an expert in product, furniture, color and materials.
Tracy develops products from around the world and travels to Asia frequently to inspect, certify and work with her clients’ factory suppliers. Along with her partner, Tom Hazzard, she holds over 37 utility and design patents with an unprecedented 86% commercialization rate. Their intentional invention process has been the key to keeping her clients knock-off proof and is the foundation for her new invite-only collaborative community built to rev up original retail product sales with the right things in the right order with the right resources.
Besides being featured in Harvard Business Review, Forbes, Wired, CNN Money, and as an Innovation Columnist for Inc., Tracy is also a contributor to ThriveGlobal. Tracy co-hosts the top-ranked podcasts: Product Launch Hazzards, Feed Your Brand, WTFFF?! 3D Printing: the 3D Start Point for disruptive technology; and The New Trust Economy, exploring creator value distribution with Blockchain technology.
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As you know, I have been in the product development world for over 20 years and have had a lot of success with my own lines generating over $8M in sales, have been in over 250 magazines, had tons of famous celebrities use and wear my products, and had handbags in "Legally Blonde" & "Ocean's 11".
I am going to host a few free webinars next month on how to make the most money possible in Q4 and wonder if you'd like to suggest some topics?
Here are some ideas: Feel free to suggest your own too.
Last minute stocking stuffer strategies?
Holiday sales and promotions
12 days of Christmas promotion
Holiday flash sale
Black Friday/Sm Biz Saturday/Cyber Monday email series
How to get stores to buy last minute products
Post ideas in the comments and I'll reach out to find out more info. And LMK if you want to be invited to the free webinar.
Shows are cancelled: Buyers still need new products. Book a call with me today and learn how to get through this crisis.
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Do you ever wish your company appeared to have 25 employees? Or at least feel like you do when responding to emails about everything under the sun? What’s my tracking, my zipper broke, can I place an order? I get it, and want to share how you can easily make your company appear bigger in a few minutes!
When questions come flying at you from all directions, it’d be nice to have 25 employees right? One of the investors in my handbag business once told me that I should NOT be answering the phone at all (WHAT, just let it ring?), or even responding to emails about returns, exchanges, or even store buyers….. I should let my “staff” do it.
He shared that famous designers didn’t answer the phone, and therefore neither should I.
I didn’t really get it to be honest. It was SOOO hard to just let the phone ring when I could easily grab it and close a deal…. Or help someone with a return or exchange.
But I did learn to let it all go….. It took a few months for me to “ignore” it all. I really hated it though as I loved talking to people. It was fun.
When I launched my second company I was all alone and didn’t have staff to do all this stuff for me. I developed an easy fix that I want to share with you.
If you want to learn my quick and easy totally free way to build your company directory, put “BIGGER COMPANY” in the comments and I’ll reach out to you and share it all.
I loved sharing my expert insights and advice on how to pitch celebrities during stay at home status!
Check out my Interview for Tin Shingle TuneUp Podcast here: members.tinshingle.com/tuneup/celebs-tuneup-how-pitch-celebrities-during-stay-home-status
#sarahshawconsulting #tinshingle #trainingtuneup #tuneup #interview #podcast #entrepreneur #celebrities #homestatus #business #fashion #celebs #celebrityaccess #press
In this podcast, I really get to know Becca Brown. She is such an enthusiast about her brand and products that you totally see why Solemates are a girl’s best friend.
Who’d a thunk that heel caps would be such a big thing right? We’ve all been to grass party events, and weddings where your heel just sinks down and you know your shoes are ruined…. Or they need an emergency trip to the shoe doctor right?
Becca and her co-founder Monica had the same experience over and over again until they had their ah-ha moment…..and grass events were never the same again!
She and I chat about how they started at night and on the weekends, got on Shark Tank, didn’t take the deal, pursued sales on their own, are now in over 10,000 stores and still do the sales themselves. Whew!
Let me know in the comments below if you want the link to listen. I’ll send it over. ❤️
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