Highly designed crafted home goods that are mindfully made with Erin Flett
Highly designed crafted home goods that are mindfully made
Can you take one of your graphic designs and make me a pillow? That one question launched Erin Flett’s business practically overnight. Erin Flett is all about highly designed crafted home goods that are mindfully made.
Erin and I chat candidly about starting a business, working while pregnant, being mindful of surrounding yourself with positive people whose energy lifts you up, and most importantly, planting seeds of what you want your legacy to be and watching them grow, even if it’s only 1% at a time.
Highly designed crafted home goods that are mindfully made
Running your own business means you are wearing multiple hats. Erin is especially concerned and pays extra attention to what is being produced because her name is on the door. Erin is no stranger to that her fabric designs and name are on the line with each item that goes out the door.
Erin (not effortlessly) has built a very successful company starting on her dining room table and progressing from pillows to bags, candles, drinking glasses, napkins, aprons, dolls, wallpaper and now rugs.
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More about Erin:
Erin Flett is about bold, imperfect and organic shapes and elements, collaged together with a unique, hand-drawn, eclectic style.
Erin is a wife, and mother of two young girls, with a passion for funky vintage finds, and living and breathing design. She has won numerous design awards and has been published in a variety of design books, magazines and blogs showcasing her distinctive hand, most recently BH&G Magazine featuring her on the cover as one of 4 Style Makers of 2016 as well as 2016 HGTV Designer to watch award. Other magazine features are in O Magazine, Country Living, Better Homes and Garden, Simple, HGTV Magazine, New England Home, Maine Magazine, Maine Home & Design, and the international magazine, KIDS. In the past 5 years, her products have been sold all over the world, in interior design studio shops, as well as eclectic, high-end home and children’s boutiques. She was featured three times and named TOP TEN Textile Designers to watch from Apartment Therapy.
Erin is a passionate, prolific designer who started her company in her basement, hand-printing home goods with her husband, Maslen. She has since moved her growing business into an old, Maine cotton mill, with employees who help print, sew and ship her ever-growing collections. Her line includes pillows, bags, glassware, candles, wall art, limited edition paper products, rugs, and wallpaper. She especially loves collaborating with interior designers and architects on custom projects.
“Local” is important to Erin. All of her printing is done by hand in Maine, while Mills in North Carolina weave her custom bark cloth and canvas. All of her velvet and linen are sourced domestically. Even her zippers and inserts are made in the USA! With her attention on designing, manufacturing, and selling, Erin is able to oversee the entire process, ensuring quality and craft in each product.
Erin’s vision is to continue to create highly designed crafted home goods that are mindfully made, and encompass all the subtle details that make her unique, hand-drawn, graphic patterns sought-after and collected. Her edgy and joyful designs combine the “traditional” with the “modern,” breathing new life into the world of textiles. Her goal is to make her customers smile, and bring a fresh, new style into their homes.
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Testimonials

I’ve worked with Sarah for about 3 months now and my line has been picked up in 2 new stores with a re-order 2 weeks later! She is very knowledgeable about sales/ marketing and knows how to get everything done! She truly felt like a partner for my business, and I look forward to working with her in the future.

Everything’s coming together. I am so excited. Thank youthe website looks great. I am so proud of it now it looks so professional. I was thinking about giving up because I felt so buried and had no direction. I am happy I hired you to help me.
I have some faith in my product again. Thanks for that

Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda all wrapped up into one of the sweetest, most generous people you’ll ever meet. And I’m talking about stuff she doesn’t even claim to be an expert on. If you’re looking for someone to help you launch your business , you’d be a complete ding dong not to get coaching from her because I promise you, one minute with Sarah Shaw would be worth hours of some other “expert’s” time.… Read more

“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product went off without a hitch. Thank you, Sarah!”

I wanted to share the importance of persistence, as you always say! I pitched another item to this writer Aug 1 and explained the benefits of alpaca fleece and a month later she reached out asking for a sample of the pants she ended up highlighting and writing about a week later! As always, thanks for the support! Check out Daph’s Post in FORBES!

“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard to tell when you haven’t been face to face with online sellers on whether to buy or not. I took the whim with my gut and bought. Entreprenette’s celebrity program was just what I needed and was looking for! I know that I only have one first impression with these gatekeepers and Sarah Shaw gave me just the details I needed to know how to contact the celebrities camps to get them interested in my… Read more

I’m already getting orders from the email with the updated pricing that I just sent to my current stores. One day I’m gonna fly wherever you are and buy you a big glass of wine and hug you. Truly blessed that I stumbled upon your site that day. I know I pay you to help me but you’ve done so much for me and are worth every penny if not more.

I’ve been working with Sarah Shaw Consulting for just one month, and the results have already exceeded my expectations. Her program has given me the tools, confidence, and strategy I needed to start growing my supplement brand. In fact, within the first month I was able to secure placement for my supplement line inside a gym. The step-by-step guidance and real-world expertise Sarah provides make her program truly invaluable. I’m excited to see how much more progress I’ll make as I continue… Read more

Sarah has always been so knowledgeable and has helped me so much in growing my business and getting my Daybooks out into the world. She most recently helped me prepare for the NY Now Gift Show which turned out to be a great opportunity to gain more exposure and make connections that I know will help me take my business to the next level. She is the real deal. She knows her stuff and is so dedicated to supporting women in business.

I wanted to tell you that my AOV is up 46% over the month before I joined with you, just simply from increasing and restructuring my mark-ups for ws and retail! AND my gross margin is up by about 10 percentage points too!…in just one month from making these changes. That in itself will pay for your program in a couple of months at this rate!! It really makes working “worth” it again! https://idlewildeveryday.com/
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the website looks great. I am so proud of it now it looks so professional. I was thinking about giving up because I felt so buried and had no direction. I am happy I hired you to help me.