Dunlop Boots to the Rescue
When you think of protective footwear you don’t often think of a woman. At least I don’t. I think differently now. Mary Steinebrunner is a woman leader in a man’s world. She shares her story of working her way up the ladder from Marketing Assistant to General Manager of one of the worlds largest protective boot manufacturers in the world. While it might not seem sexy, Mary manages a large team and works hard to keep up with the latest technology in protective footwear to keep feet safe.
Nicknamed “Wellies”, I often think of the English when I hear this word as it is derived from the name of the boots worn by the British Aristocracy back in the early 19th century. Dunlop has certainly developed the “Wellie” beyond any 19th century boot makers wildest dreams.
Dunlop has generously offered a 15% discount on boots to you listeners! Use code SarahShaw15 at checkout.
More about Mary
Mary Steinebrunner, General Manager of Dunlop Protective Footwear -USA Division, has a strong background in Marketing and Business Development with a track record of solid leadership and successful business planning.
Mary became the General Manager when the company was acquired in May 2016. She has been part of the organization since April 2000, where she began as a Marketing Assistant and grew alongside her team into the current role as General Manager, while navigating three ownership changes in the past five years.
She is committed to building strong teams and enhancing independent leadership within company and community. In addition to the pledge to her Dunlop family, Mary has worked with local Women’s initiatives to support domestic abuse victims, helping to rebuild their confidence, and their lives.
Mary holds a Bachelor’s Degree in Business Administration from the University of Baltimore and Marketing Strategy Certificate from Cornell University.
Mary has a strong belief in workplace diversity and supports training, education, and empowerment initiatives as key criteria to greater personal and business achievement.
Testimonials

With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers (including “Grey’s Anatomy” and “Cougar Town”) and meet with magazine editors. We are slated for mentions in Lucky, Self, and Allure! Sarah also gave me the confidence to follow up on actions that I needed to move forward in my business. Thank you for all your help, I couldn’t have done it without you!

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I’ve worked with Sarah for about 3 months now and my line has been picked up in 2 new stores with a re-order 2 weeks later! She is very knowledgeable about sales/ marketing and knows how to get everything done! She truly felt like a partner for my business, and I look forward to working with her in the future.

Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda all wrapped up into one of the sweetest, most generous people you’ll ever meet. And I’m talking about stuff she doesn’t even claim to be an expert on. If you’re looking for someone to help you launch your business , you’d be a complete ding dong not to get coaching from her because I promise you, one minute with Sarah Shaw would be worth hours of some other “expert’s” time.… Read more

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I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail Revolution program to learn how to gain exposure and grow revenue for my handmade business, Shawn Sargent Designs. Sarah is that guiding and supportive voice in your head – and literally on the calls every week, which is an invaluable part of the program. Within three months of working with her, her expertise helped me land Real Simple’s Holiday issue as my first magazine feature, which provided a … Read more

I’ve decided that listening to the CEO mentor (I met before you) I’ve been working with who had a big box background and only online sales has made me feel so far away from my brand.This past week, I’ve identified what I needed to do to reclaim my gut feelings and get back to expressing my brand. A few months ago, I reluctantly gave in to her idea that I should have traditional shop pages. Since doing it, my online sales and visitors staying on site dropped. I tell you this because your work a… Read more

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I’m already getting orders from the email with the updated pricing that I just sent to my current stores. One day I’m gonna fly wherever you are and buy you a big glass of wine and hug you. Truly blessed that I stumbled upon your site that day. I know I pay you to help me but you’ve done so much for me and are worth every penny if not more.
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