Bootstrapping

Dial for Dollars: Trade Show Tips

I’m excited to launch this new weekly series as a joint venture with Lisa Ascolese, The Inventress.

Lisa and I want to help you be bold, get sales and learn the nitty gritty of launching a successful product line – no mater what it is.

In this episode, we talk about how to make the most of a Trade Show, how to attract buyers and the media, and how to get sales, even when no one is stopping in your booth.

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Written by Sarah Shaw

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