Dial for Dollars: Trade Show Tips
Written by: Sarah Shaw
2019/05/09 5:41 AM
I’m excited to launch this new weekly series as a joint venture with Lisa Ascolese, The Inventress.
Lisa and I want to help you be bold, get sales and learn the nitty gritty of launching a successful product line – no mater what it is.
In this episode, we talk about how to make the most of a Trade Show, how to attract buyers and the media, and how to get sales, even when no one is stopping in your booth.
Testimonials

I’ve worked with Sarah for about 3 months now and my line has been picked up in 2 new stores with a re-order 2 weeks later! She is very knowledgeable about sales/ marketing and knows how to get everything done! She truly felt like a partner for my business, and I look forward to working with her in the future.
Merrie KnoxOh So Fitting

Everything’s coming together. I am so excited. Thank youthe website looks great. I am so proud of it now it looks so professional. I was thinking about giving up because I felt so buried and had no direction. I am happy I hired you to help me.
I have some faith in my product again. Thanks for that
Tina BagonBright Kids LLC

Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda all wrapped up into one of the sweetest, most generous people you’ll ever meet. And I’m talking about stuff she doesn’t even claim to be an expert on. If you’re looking for someone to help you launch your business , you’d be a complete ding dong not to get coaching from her because I promise you, one minute with Sarah Shaw would be worth hours of some other “expert’s” time.… Read more

“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product went off without a hitch. Thank you, Sarah!”

I wanted to share the importance of persistence, as you always say! I pitched another item to this writer Aug 1 and explained the benefits of alpaca fleece and a month later she reached out asking for a sample of the pants she ended up highlighting and writing about a week later! As always, thanks for the support! Check out Daph’s Post in FORBES!
DaphneFounder, Shop Daph

“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard to tell when you haven’t been face to face with online sellers on whether to buy or not. I took the whim with my gut and bought. Entreprenette’s celebrity program was just what I needed and was looking for! I know that I only have one first impression with these gatekeepers and Sarah Shaw gave me just the details I needed to know how to contact the celebrities camps to get them interested in my… Read more
Christina R

I’m already getting orders from the email with the updated pricing that I just sent to my current stores. One day I’m gonna fly wherever you are and buy you a big glass of wine and hug you. Truly blessed that I stumbled upon your site that day. I know I pay you to help me but you’ve done so much for me and are worth every penny if not more.
Meredith JuricaMakeup Junkie Bags

I’ve been working with Sarah Shaw Consulting for just one month, and the results have already exceeded my expectations. Her program has given me the tools, confidence, and strategy I needed to start growing my supplement brand. In fact, within the first month I was able to secure placement for my supplement line inside a gym. The step-by-step guidance and real-world expertise Sarah provides make her program truly invaluable. I’m excited to see how much more progress I’ll make as I continue… Read more
Tyler ShookReceo

Sarah has always been so knowledgeable and has helped me so much in growing my business and getting my Daybooks out into the world. She most recently helped me prepare for the NY Now Gift Show which turned out to be a great opportunity to gain more exposure and make connections that I know will help me take my business to the next level. She is the real deal. She knows her stuff and is so dedicated to supporting women in business.
Noelle Vandaybydaybook.com

I wanted to tell you that my AOV is up 46% over the month before I joined with you, just simply from increasing and restructuring my mark-ups for ws and retail! AND my gross margin is up by about 10 percentage points too!…in just one month from making these changes. That in itself will pay for your program in a couple of months at this rate!! It really makes working “worth” it again! https://idlewildeveryday.com/
Categories
[custom-facebook-feed]

the website looks great. I am so proud of it now it looks so professional. I was thinking about giving up because I felt so buried and had no direction. I am happy I hired you to help me.