Celsius Fitness Drink: How Influencers Speak for You
2025/02/05 12:47 PM
Hosted by Sarah Shaw, founder of Sarah Shaw Consulting.
This show highlights the strategies, stories, and tools that help product-based founders grow through wholesale strategy, boutique outreach, media pitching, and celebrity gifting.
If you want to go deeper on this topic of influencers, listen to my episode with Mae Karwowski, here: Working with Influencers
Catching up with John Fieldly, CEO of Celsius Fitness Drinks was a treat. John is a financial guru who knows how to sell products. Using influencer strategies, social media, and satisfied customers, they have built a loyal following of consumers who have become natural ambassadors of Celsius. Keeping the consumer happy is their key to success. Conducting test groups, listening to the good and the bad, and keeping tabs on consumers behavior has been the lynchpin to skyrocketing sales. Besides selling in gyms across the nation and on Amazon and their own e-comm site, Celsius is now available in Dicks Sporting Goods, Target and CVS.
CELSIUS® is a Fitness Drink which is clinically proven to function. How? As a thermogenic, CELSIUS’ proprietary MetaPlus blend accelerates metabolism, increasing your body’s ability to burn fat and calories. There are only two ways a body burns fat: through increased heart rate and/or thermogenesis. Drinking CELSIUS and then going into motion is double dipping, you’re accelerating the burn and the results are even faster
JOHN FIELDLY,CEO
With an extensive consumer goods background, John Fieldly, is a results-driven executive with over 20 years of broad financial and operational experience. In April of 2018, Fieldly was named Celsius Holdings Inc.’s CEO. Prior to that, he served as the company’s CFO since 2012. Since beginning his accelerated career at (NASDAQ: CELH) in 2012, John has demonstrated a proven track record of driving robust business results and shareholder value. In his current role as CEO, Fieldly uses his strong background in financial leadership and operational expertise to focus on to maximize resources to drive revenue, corporate efficiencies, and shareholder value.
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