Boost Sales with Trademarks and Copyrights
A client I worked with last year recently contacted me to tell me that someone in her small town was actually copying her product that is patent pending. After commiserating with her, I remembered this post I did over a year ago on this exact topic. After revisiting the story, the memories came flooding back and I wanted to share this with you again as it is so important to protect yourself whenever possible. I of course did not have “patent pending” status, but the situation is very similar.
Protecting your idea can also be integral to your marketing and sales plan. For instance, I was contacted by a large catalog in Japan who wanted to sell my Handy Hold All™ but they required that I file a Trademark in Japan for my Simply Sarah brand so no one could copy it. Since it was around $3,000-4,000 to file, I made sure I had the purchase order in tact and a deposit prior to filing. Just be aware of your options at all times so you can always be on the lookout for your next big deal!
I took it a few steps further this time and contacted my friend Deborah Sweeny, CEO at My Corporation, who did my Trademark as well as my corporation for Simply Sarah many years ago, and asked her if she’d share some details with us on the difference between Copyrights and Trademarks so you can protect yourself as well.
Deborah has generously offered a $20 discount coupon for all Entreprenettes who use the coupon code NETTE at checkout for any product they sell on My Corporation. Woo hoo cool right?
Click here for additional information about Trademarks and Copyrights
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DISCLAIMER:The information in this interview is designed to provide accurate and authoritative information in regard to the subject matter covered. It is presented with the understanding that neither MyCorporation nor Entreprenette is engaged in rendering legal, accounting or other professional services. If legal advice or other professional assistance is required, the services of a competent professional person should be sought.
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“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left with a clear purpose and a blueprint for success.”

“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product went off without a hitch. Thank you, Sarah!”

“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard to tell when you haven’t been face to face with online sellers on whether to buy or not. I took the whim with my gut and bought. Entreprenette’s celebrity program was just what I needed and was looking for! I know that I only have one first impression with these gatekeepers and Sarah Shaw gave me just the details I needed to know how to contact the celebrities camps to get them interested in my… Read more

Your program is already helping me sooo much.. and I finally feel like there is a light at the end of the tunnel.. and it’s not a train. I know there will be lots of hours, lots of work, lots of rejection.. but at least now, I have a play book to follow. 🙂 I wish I had met you a long time ago.. I would have saved so much wasted money.

I’ve decided that listening to the CEO mentor (I met before you) I’ve been working with who had a big box background and only online sales has made me feel so far away from my brand.This past week, I’ve identified what I needed to do to reclaim my gut feelings and get back to expressing my brand. A few months ago, I reluctantly gave in to her idea that I should have traditional shop pages. Since doing it, my online sales and visitors staying on site dropped. I tell you this because your work a… Read more

I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail Revolution program to learn how to gain exposure and grow revenue for my handmade business, Shawn Sargent Designs. Sarah is that guiding and supportive voice in your head – and literally on the calls every week, which is an invaluable part of the program. Within three months of working with her, her expertise helped me land Real Simple’s Holiday issue as my first magazine feature, which provided a … Read more

Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda all wrapped up into one of the sweetest, most generous people you’ll ever meet. And I’m talking about stuff she doesn’t even claim to be an expert on. If you’re looking for someone to help you launch your business , you’d be a complete ding dong not to get coaching from her because I promise you, one minute with Sarah Shaw would be worth hours of some other “expert’s” time.… Read more

I wanted to tell you that my AOV is up 46% over the month before I joined with you, just simply from increasing and restructuring my mark-ups for ws and retail! AND my gross margin is up by about 10 percentage points too!…in just one month from making these changes. That in itself will pay for your program in a couple of months at this rate!! It really makes working “worth” it again! https://idlewildeveryday.com/

We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just that with daily, clear and concise instructions about how to organise our time and create a routine to make things happen. The constant feed of facts and directions was exactly what we needed. For us the single most important thing we have gained is a ‘method’ to organise our day, week, month, and year! We had been reading about Sarah for some time and had gained confidence in Sarah’s voi… Read more

I’m already getting orders from the email with the updated pricing that I just sent to my current stores. One day I’m gonna fly wherever you are and buy you a big glass of wine and hug you. Truly blessed that I stumbled upon your site that day. I know I pay you to help me but you’ve done so much for me and are worth every penny if not more.
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3 Comments. Leave new
Can they do trademarks in Canada?
Yes I am sure they can……reach out to them.
In response to Nicola’s post, yes we have just started working with a partnership in Canada. If you need more information, feel free to email me at htaylor@mycorporation.com and I’ll be more than happy to send you along to one of our representatives who can tell you more!