Pitch Holiday Gift Guides 2016

2016/06/09 6:00 AM

Pitch holiday gift guides 2016.
The time is approaching to pitch holiday gift guides in 2016.
I know, I know, it’s only June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July.
This can be a great way to get into magazines that might be more challenging for you in the “everyday” editorial world.
Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.
Magazines try to appeal to a broad audience with the holiday gift guides, so I would suggest being bold about your choices. Here is what you’ll want to do…

Here are the 4 simple steps to get into a holiday gift guide:

Figure out which magazines you should submit for the holiday gift guide 2016.
Get the names and emails for the editors that review the holiday gift guide 2016.
Decide what category you plan to pitch: Under $$$, Baby Gifts, Mom Gifts, Dad Gifts, Home Gifts, Gift for the Gardener, Gifts for the Runner, Gifts for the Chef, etc…
Send them an email and then follow up like crazy.

Pitch Holiday Gift Guides 2016

Your letter might read like this – remember to keep it simple.

Hi {First Name},

Are you looking for a unique product that is under $50 to feature in Real Simple 2016 Holiday Gift Guide?
If so, please consider my patented Handy Hold All® which is the ultimate closet organizer for handbags, BB caps and scarves.
Your readers will love to learn about The Handy Hold All because:

It clears out shelf space in your closet
It easily hangs on the back of your closet door, or inside the closet on a hook
It holds up to 28 handbags, BB Caps, and scarves
It comes in a gift box

You can find our Handy Hold All at www.SimplySarahShaw.com
Retail: $30 I’m happy to send samples for you to test in your closet.

Thank you for considering our products and I look forward to hearing from you.
{Include a low-res image}
{Your Contact Information}

Pitch Holiday Gift Guides 2016

If you are chosen to be in the holiday gift guide, your products could be in a magazine like this: http://www.realsimple.com/holidays-entertaining/gifts/holiday-gift-guide

You can find links to magazines editorial contacts here: http://sarahshawconsulting.com/getting-into-holiday-gift-guides/

So make your list and get going!

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Tagged: Branding, business, Marketing, Public Relations, Sales, Website

Written by Sarah shaw

There are 7 comments

Parisbreakfast says:

June 25, 2014 at 11:39 pm

Thank you Sarah!

wonderfully useful information.

the trick is finding those elusive emails of the peep you want to reach..

i've found often there is one standard format for corporate emails. If you can figure that out you can reach the very top person. How I reached the owner of Ladiuree after they used my artwork without permission or payment.

ex. Joe.Blow@Laduree.com

Sarah Shaw says:

June 26, 2014 at 7:43 am

Carol,

Yes, once you get the email format – you can contact anyone. Often in the media kit area they reveal the email.

Sarah

Reply

Parisbreakfast says:

June 27, 2014 at 9:41 pm

Ah ha!

Thanks Sarah

JessicaM says:

June 30, 2014 at 8:14 pm

Thanks for the great idea! I have never done this before so do you have any suggestions on what types of magazines to pitch for handmade bath products?

Sarah Shaw says:

July 2, 2014 at 2:44 pm

Jessica,

Figure out which mags your target market reads and go after those. Many main stream mags have beauty sections too, so check those out and see which ones look like they’d go for your line. Good luck!

Reply