Do you ever wonder about some other ways to photograph your line? I know I always did…..and it took some expensive shoots to teach me some simple tricks! So here is my short list of what to include when shooting your new collection. If you are not an experienced photographer or can't fake it, I suggest hiring someone as your photos are soooo important. They are the first thing people see when looking at your line and they need to convey so much through the internet or a catalog. You should be able to find someone on elance.com or even craigs list, if not at a local college, who can shoot your line for a fair price.
1. Always take one shot on a white background. It is always best for the media in case you need to provide a photo last minute in order to get the "spot".
2. Take single shots in whatever you feel best relays the feel of your brand. Be sure the item is clearly visible and the buyer can see the details.
3. I like to offer group shots of each specific collection as well as shots mixing and matching different lines that go together within my seasonal collection. Some buyers like to mix it up.
4. If you can add some lifestyle shots portraying the lifestyle of your customer, that is an added bonus. You can use these on your website and in some catalogs too.
What kind of shots do you find work best for your customers?
Want to express your opinion?
Leave a reply!
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It’s awesome that other people are marketing and promoting your brand while you are doing other things that require your attention.
Read on: sarahshawconsulting.com/drop-shipping-2020/
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3 days ago
Learn from Lisa what it takes to get on QVC or HSN. Her insider tips will get you to hustle, and show you how sales and public relations can help grow your business.
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4 days ago
Can you share what's working for your company today?
Any kind of PR is good PR...... especially when it takes 5 minutes and is free! I'm putting together a collaborative blog post and need your input! Since our normal way of doing business has changed, we have been forced to pivot to stay nimble during this unprecedented time in our lives.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'd love to hear new ways of doing business that you have discovered or invented during Covid shutdowns.
How are you getting online sales?
Are you still selling wholesale?
Are you drop shipping?
If you relied on pop-ups, what is your new normal?
Have you turned to advertising to drive traffic?
Are you seeking more PR?
And anything else that is working for you..... I want to know and learn from you too.
Please share ways that your company has pivoted during Covid-19 shutdowns and limitations and how you are making money today. Requirements:
Please share a short paragraph and give us your best tips!
Please add a headshot and some product shots as well if you'd like. Photos must be 300x300 px and 72 dpi or the system will reject them.
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6 days ago
Want magazine editors to try your products? Pitch them to write about zoom dinner parties and encourage them to dress up. Send them something to wear.
Book a call with me today and learn how to get through this crisis.
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Read on: sarahshawconsulting.com/set-the-right-price-for-your-product-line-and-make-more-money/
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