Do you ever wonder about some other ways to photograph your line? I know I always did…..and it took some expensive shoots to teach me some simple tricks! So here is my short list of what to include when shooting your new collection. If you are not an experienced photographer or can't fake it, I suggest hiring someone as your photos are soooo important. They are the first thing people see when looking at your line and they need to convey so much through the internet or a catalog. You should be able to find someone on elance.com or even craigs list, if not at a local college, who can shoot your line for a fair price.
1. Always take one shot on a white background. It is always best for the media in case you need to provide a photo last minute in order to get the "spot".
2. Take single shots in whatever you feel best relays the feel of your brand. Be sure the item is clearly visible and the buyer can see the details.
3. I like to offer group shots of each specific collection as well as shots mixing and matching different lines that go together within my seasonal collection. Some buyers like to mix it up.
4. If you can add some lifestyle shots portraying the lifestyle of your customer, that is an added bonus. You can use these on your website and in some catalogs too.
What kind of shots do you find work best for your customers?
Want to express your opinion?
Leave a reply!
I’m already getting orders from the email with the updated pricing that I just sent to my current st… Read more
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda … Read more
I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail R… Read more
We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just … Read more
“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard … Read more
“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left w… Read more
“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product… Read more
With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers … Read more
“If you have dreamed of hitting it big, and your product has any kind of ‘it’ factor, as Sarah often… Read more
“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 60… Read more
1 day ago
4 days ago
6 days ago
1 week ago