Val says:

Hi Sarah,

Great tips!

I recently visited a television shopping network and noted a few things that I would like to add/expand on your list:

1. When showing a clothing line in person or when producing photo images, always use a person (Similar to your target audience) to model and wear the clothes. Shoppers respond better to an actual person wearing the clothes (To your point), rather than viewing the clothes on a rack.

2. Studio photographs of models are the best presentation and should always be on a white background (To your point). For the D-I-Y types, use a white sheet & construction clip lights (Via Home Depot – caution, the lights use quite a bit of power and do generate heat).

3. For an outside setting, be sure to use a light panel to illuminate your model. This could be a simple large sheet of white cardboard (3'x3') purchased at a local crafts store. Also, be sure there are not distracting elements happening in the background.

4. When producing photos for a jewelry and/or accessory line, use a microwave as your lightbox. The microwave (Preferrably non-working to avoid possible accidents), provides a surface that is not only clean, but also creates consistent angles & lighting.

5. Always use a camera tripod for consistency (Unless you are using a professional photographer).

6. Always use a high quality digital camera (Or, the best you can afford). When hiring a pro or semi-pro photographer, always inquire about their equipment list.

The equipment list should be similar to following: A Canon DSLR (Used in Real Estate and high end photography, but could be other high resolution digital camera), optical zoom/wide lenses, 3-point light kit, a diffuser, light panel, tripod, additional or an extra secure digital high capacity (SDHC) memory card, light box (Optional), and a light meter.

Hope this helps.