New ideas = Money
2010/11/30 6:00 AM
Even stores are reinventing themselves these days; getting face lifts, makeovers and doing whatever they can do attract new customers and revive old ones. Anthropology has always seemed like a store that can withstand anything to me. They have such an eclectic array of merchandise, that it has always felt like there is bound to be something for everyone…….not every store can give off that feeling in my opinion. I sort of have a soft spot for them since they were the first big store to order my handbag line back when they only had 14 stores……now they have more than 32 stores nationally. I love how they take vintage clothes, accessories or even home items and recreate them with a modern twist to they are marketable in today's world. They KNOW their target market and it is clear when you walk into their store – everything has it's place. the merchandising is extremely well thought out and is apparent throughout the store with colors, textures and styles melding together to appeal to the eye.
What are you doing to reinvent yourself or attract new customers?
Have you thought about how to revive an old product?
Give new purpose to something you already sell?
Teach your customers a new way to use your product?
Have you remerchandised your website?
Let me know what you are doing……….
I came across this article a couple months ago and wanted to share it with you. Anthropology has launched a Shoes & Accessories store next to one of their better store locations. I love how even the brands we might feel are invincible, reinvent themselves too!
Read the article here: WWD 10-18-10 Anthropologie to Open Accessories.
Shoes and Accessories Boutique
Shops at Wisconsin Place,
5402-C Wisconsin Avenue
Chevy Chase, MD 20815-3570
(301) 652 – 1056
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There are 4 comments
Grace Wieber says: Thanks for providing the incentive to reconfigure.
I took you up on it and have made some additions/changes. It can only help.
Tks Sarah as usual giving good ideas.
I also want to point out that I really like the fact that your e-mail marketing is so to the point and simple.
Most e-mail marketing nowadays, I feel bombarded with colors and information. Pretty overwhelming.
I do feel like reading what you want to say. Please keep it that way….
=)
I recently re-vamped my blog. I’m now focused on bringing value to my brand & customers and telling my story, instead of focusing on items that I sew (which I now do solely on my FB page). I am also working on rewriting my product descriptions to tell the story behind the materials.
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Pitch holiday gift guides
The time is approaching to pitch holiday gift guides over the next 6-8 weeks.
I know, I know, it’s only June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July.
This can be a great way to get into magazines that might be more challenging for you in the “everyday” editorial world.
Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.
Magazines try to appeal to a broad audience with the holiday gift guides, so I would suggest being bold about your choices. Here is what you’ll want to do…
Pitch Holiday Gift Guides - Sarah Shaw Consulting
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Pitch Holiday Gift Guides 2016 - Come Get Our Template That Works and See Your Product in a Glossy Magazine and get more salesI loved doing this podcast interview with DIFF CEO Chad Dime.
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sunglasses at music festivals to get a sense of their target market before doing the deep dive into creating and manufacturing their own unique brand.
Once they created their own designs, getting products to celebrities and the media was not too difficult and the brand quickly took off. Leveraging the media exposure, they were able to build an online business that has donated over 1 million pair of glasses to those in need.
Eyewear that makes a DIFFerence — Sarah Shaw Consulting
sarahshawconsulting.com
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sungla...It's import to face the music and KNOW if you have a zero or a hero when launching a product. Join me and Tracy Leigh Hazzard and learn how to figure this out.
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#entreprenette #getastreetsmartmba #sarahshawconsulting #hazzdesigns
How to know if you have a hero or a zero — Sarah Shaw Consulting
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How to know if you have a hero or a zero by testing your product before you invest heavily in producing it. Don't keep it a secret, show it to get feedback.Did I ever share that my Grandmother made this coat for JFK Jr.? Jackie was a frequent shopper in her store in New York City. This ended up on the cover of LIFE magazine. Her shop became famous.
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Join me and Lisa Ascolese, The Inventress for an enlightening episode on how to think more broadly about your product line so that you can get into more stores and more magazines. In this episode we share ideas on how to think differently about your line. For example, if you make a skincare line and have a serum or oil based product, consider pitching to mountain resorts where the air is dryer and women need more moisture in the products they purchase.You can take this idea a step further by pitching to wellness magazines and local magazines (in the resort town) as they are always looking for products that solve a problem. Many creators think to narrowly and don’t see a bigger pitch for themselves. Take a look at your line and see how you can spin it into a new category, or a new sales channel.
Dial for Dollars: How to bring in more sales by expanding on your idea — Sarah Shaw Consulting
sarahshawconsulting.com
This episode shares how to think more broadly about your product line so that you can get into more stores and more magazines.