New ideas = Money
2010/11/30 6:00 AM
Even stores are reinventing themselves these days; getting face lifts, makeovers and doing whatever they can do attract new customers and revive old ones. Anthropology has always seemed like a store that can withstand anything to me. They have such an eclectic array of merchandise, that it has always felt like there is bound to be something for everyone…….not every store can give off that feeling in my opinion. I sort of have a soft spot for them since they were the first big store to order my handbag line back when they only had 14 stores……now they have more than 32 stores nationally. I love how they take vintage clothes, accessories or even home items and recreate them with a modern twist to they are marketable in today's world. They KNOW their target market and it is clear when you walk into their store – everything has it's place. the merchandising is extremely well thought out and is apparent throughout the store with colors, textures and styles melding together to appeal to the eye.
What are you doing to reinvent yourself or attract new customers?
Have you thought about how to revive an old product?
Give new purpose to something you already sell?
Teach your customers a new way to use your product?
Have you remerchandised your website?
Let me know what you are doing……….
I came across this article a couple months ago and wanted to share it with you. Anthropology has launched a Shoes & Accessories store next to one of their better store locations. I love how even the brands we might feel are invincible, reinvent themselves too!
Read the article here: WWD 10-18-10 Anthropologie to Open Accessories.
Shoes and Accessories Boutique
Shops at Wisconsin Place,
5402-C Wisconsin Avenue
Chevy Chase, MD 20815-3570
(301) 652 – 1056
Related posts
There are 4 comments
Grace Wieber says: Thanks for providing the incentive to reconfigure.
I took you up on it and have made some additions/changes. It can only help.
Tks Sarah as usual giving good ideas.
I also want to point out that I really like the fact that your e-mail marketing is so to the point and simple.
Most e-mail marketing nowadays, I feel bombarded with colors and information. Pretty overwhelming.
I do feel like reading what you want to say. Please keep it that way….
=)
I recently re-vamped my blog. I’m now focused on bringing value to my brand & customers and telling my story, instead of focusing on items that I sew (which I now do solely on my FB page). I am also working on rewriting my product descriptions to tell the story behind the materials.
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
I wanted to say thank you again to you for helping me connect with the Notanonymous showroom in NYC.…
Marie Todd, Inc.
Follow me on Facebook
In this podcast, Stephen Key shares licensing secrets that will make you jump on your ideas this week. His generous spirit and desire to help entrepreneurs succeed is evident. I’ve been a fan of Stephen’s for a long time. I’ve read his book and tried to license my Handy Hold All several times over….one time successfully! #stephenkey #getastreetsmartmba #entreprenette #sarahshawconsulting #licensing
Stephen Key shares licensing secrets that you need to know
In this podcast, Stephen Key shares licensing secrets that will make you jump on your ideas this week. His generous spirit and desire to help entrepreneurs succeed is evident.It's that time of year.....meaning 4Q has begun for product-based companies. Time to SELL as much as possible, bank money and clean out year end inventory.
Do you wonder how some brands are all of a sudden “all over the place” and just a few months before you’d never even heard of them? I used to wonder that too until I figured out their secret to quickly getting into tons of stores. I’m going to show you how to contact 25 stores in a week.
They all have a Black Book.
I’m talking about a Buyer Black Book – your own personal rolodex of the store buyers you want to sell to.
Check this out and get started on your path to massive 4Q sales!
#sarahshawconsulting #getastreetsmartmba #holidayshopping #entreprenette #productbusiness #accessorybusinesss #clothingbusiness
How to contact 25 stores in a week by building your own rolodex
How to contact 25 stores in a week by building your own rolodex of the store buyers who want to buy your products.Catching up with John Fieldly, CEO of CELSIUS Fitness Drinks was a treat. John is a financial guru who knows how to sell products. Using influencer strategies, social media, and satisfied customers, they have built a loyal following of consumers who have become natural ambassadors of Celsius. Keeping the consumer happy is their key to success. Conducting test groups, listening to the good and the bad, and keeping tabs on consumers behavior has been the lynchpin to skyrocketing sales. Besides selling in gyms across the nation and on Amazon and their own e-comm site, Celsius is now available in Dicks Sporting Goods, Target and CVS.
Celsius Fitness Drink: How Influencers Speak for You — Sarah Shaw Consulting
Using influencer strategies Celsius Fitness Drinks has built a loyal following of consumers who have become natural ambassadorsExciting: We are updating our Celebrity stylist list and contact info this week!!
Book a call with me and see how you can access our celebrity training, stylist connections, Boutique buyers and magazine editors!
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda all wrapped up into one of the sweetest, most generous people you’ll ever meet. And I’m talking about stuff she doesn’t even claim to be an expert on. If you’re looking for someone to help you...
Ever thought about getting your products into Movies, on TV shows and in Magazines to get more sales to boutiques and online?