Even stores are reinventing themselves these days; getting face lifts, makeovers and doing whatever they can do attract new customers and revive old ones. Anthropology has always seemed like a store that can withstand anything to me. They have such an eclectic array of merchandise, that it has always felt like there is bound to be something for everyone…….not every store can give off that feeling in my opinion. I sort of have a soft spot for them since they were the first big store to order my handbag line back when they only had 14 stores……now they have more than 32 stores nationally. I love how they take vintage clothes, accessories or even home items and recreate them with a modern twist to they are marketable in today's world. They KNOW their target market and it is clear when you walk into their store – everything has it's place. the merchandising is extremely well thought out and is apparent throughout the store with colors, textures and styles melding together to appeal to the eye.
What are you doing to reinvent yourself or attract new customers?
Have you thought about how to revive an old product?
Give new purpose to something you already sell?
Teach your customers a new way to use your product?
Have you remerchandised your website?
Let me know what you are doing……….
I came across this article a couple months ago and wanted to share it with you. Anthropology has launched a Shoes & Accessories store next to one of their better store locations. I love how even the brands we might feel are invincible, reinvent themselves too!
Read the article here: WWD 10-18-10 Anthropologie to Open Accessories.
Shoes and Accessories Boutique
Shops at Wisconsin Place,
5402-C Wisconsin Avenue
Chevy Chase, MD 20815-3570
(301) 652 – 1056
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Do you know how to set the right price for your product line? Lordy knows I sure didn’t when I first started my handbag line. But once I learned the correct way to do it, I never mispriced anything again! Now I want to share this method with you so you can be profitable and not wonder why you can’t pay yourself.
It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
Proper costing is the lifeline to your business and profitability. Taking into consideration and finding all the hidden costs, is the key. So many people forget little things that they add up and then BOOM, you are not making any money. Once you have the actual cost (cost of goods sold) then it is easy to figure out the wholesale and retail prices so you are always making money.
I’d love to share this formula with you. It totally saved my rear when I was in year 3….. Just thinking of all that lost money in the first 2 years…. I want to cry!
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