New ideas = Money
2010/11/30 6:00 AM
Even stores are reinventing themselves these days; getting face lifts, makeovers and doing whatever they can do attract new customers and revive old ones. Anthropology has always seemed like a store that can withstand anything to me. They have such an eclectic array of merchandise, that it has always felt like there is bound to be something for everyone…….not every store can give off that feeling in my opinion. I sort of have a soft spot for them since they were the first big store to order my handbag line back when they only had 14 stores……now they have more than 32 stores nationally. I love how they take vintage clothes, accessories or even home items and recreate them with a modern twist to they are marketable in today's world. They KNOW their target market and it is clear when you walk into their store – everything has it's place. the merchandising is extremely well thought out and is apparent throughout the store with colors, textures and styles melding together to appeal to the eye.
What are you doing to reinvent yourself or attract new customers?
Have you thought about how to revive an old product?
Give new purpose to something you already sell?
Teach your customers a new way to use your product?
Have you remerchandised your website?
Let me know what you are doing……….
I came across this article a couple months ago and wanted to share it with you. Anthropology has launched a Shoes & Accessories store next to one of their better store locations. I love how even the brands we might feel are invincible, reinvent themselves too!
Read the article here: WWD 10-18-10 Anthropologie to Open Accessories.
Shoes and Accessories Boutique
Shops at Wisconsin Place,
5402-C Wisconsin Avenue
Chevy Chase, MD 20815-3570
(301) 652 – 1056
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There are 4 comments
Grace Wieber says: Thanks for providing the incentive to reconfigure.
I took you up on it and have made some additions/changes. It can only help.
Tks Sarah as usual giving good ideas.
I also want to point out that I really like the fact that your e-mail marketing is so to the point and simple.
Most e-mail marketing nowadays, I feel bombarded with colors and information. Pretty overwhelming.
I do feel like reading what you want to say. Please keep it that way….
=)
I recently re-vamped my blog. I’m now focused on bringing value to my brand & customers and telling my story, instead of focusing on items that I sew (which I now do solely on my FB page). I am also working on rewriting my product descriptions to tell the story behind the materials.
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Manufacture a Clothing Line? Offer online specials and encourage your shoppers to hold Zoom dinner parties and dress up. Book a call with me today and learn how to get through this crisis. sarahshawconsulting.com/sarahshaw/apply-case-study/
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It’s awesome that other people are marketing and promoting your brand while you are doing other things that require your attention.
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Can you share what's working for your company today?
Any kind of PR is good PR...... especially when it takes 5 minutes and is free! I'm putting together a collaborative blog post and need your input! Since our normal way of doing business has changed, we have been forced to pivot to stay nimble during this unprecedented time in our lives.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'd love to hear new ways of doing business that you have discovered or invented during Covid shutdowns.
How are you getting online sales?
Are you still selling wholesale?
Are you drop shipping?
If you relied on pop-ups, what is your new normal?
Have you turned to advertising to drive traffic?
Are you seeking more PR?
And anything else that is working for you..... I want to know and learn from you too.
Please share ways that your company has pivoted during Covid-19 shutdowns and limitations and how you are making money today. Requirements:
Please share a short paragraph and give us your best tips!
Please add a headshot and some product shots as well if you'd like. Photos must be 300x300 px and 72 dpi or the system will reject them.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'll be sure to let you know when the post goes live later this week so that you can share it too.
Want magazine editors to try your products? Pitch them to write about zoom dinner parties and encourage them to dress up. Send them something to wear.
Book a call with me today and learn how to get through this crisis.
sarahshawconsulting.com/sarahshaw/apply-case-study/
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