If you want to get your product into one of the most desirable stores on your dream list, then you must prove yourself by doing a killer pop up event.
Pop Ups are the perfect way to demonstrate the value and demand of your products, as well as test out the market in a specific location. The key to success is to get as many people as possible involved attending, and in promoting it.
First, ask your own customers for help. Email them all the specifics, and ask them to attend, or forward the email to a friend in the area. When I did pop ups in New York at Bendels and Bloomingdales, to prove myself worthy, I could get around 50 people there from my list just by promoting it to death….. Meaning lots of emails.
Posting about the event on social media, sending out emails, and running ads can significantly increase awareness and attendance at your Pop up.
Then, if you are really going for it, reach out to other stores on the same block and ask them to email their customers and post about the event in their store window.
Once you’ve promoted the event, make sure you’re prepared for what’s ahead. Be sure to bring enough product with you, have staff available to help customers, and clearly display all information about your products. Have a plan for follow-up with customers too – either by email or phone – so that you can continue building relationships with them long after the event has ended. Having a QR code they can scan to get on your mailing list is a great way to stay connected.
Finally, document everything! Take pictures of customers interacting with your products – especially if they purchased something – and post it on social media or on your website after the event has ended. Your potential buyers will want proof that your product is actually selling in stores before they decide to invest in it, so having photos from successful past events can be an effective way of demonstrating that success.
Let me show you exactly how to do this in my FREE Masterclass. Learn how getting into stores, pitching the media and leveraging celebrities will help grow your brand and make your world go round.
Check out my free training here: https://sarahshawconsulting.com/sarahshaw/
Want to express your opinion?
Leave a reply!
Your program is already helping me sooo much.. and I finally feel like there is a light at the end o… Read more
I’ve worked with Sarah for about 3 months now and my line has been picked up in 2 new stores with … Read more
I wanted to share the importance of persistence, as you always say! I pitched another item to this w… Read more
I’m already getting orders from the email with the updated pricing that I just sent to my current st… Read more
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda … Read more
Sarah is exactly what I have been looking for to take my business to the next level. She brings a to… Read more
Everything’s coming together. I am so excited. Thank you "20px" /> the website looks great. I am so… Read more
I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail R… Read more
Sarah has always been so knowledgeable and has helped me so much in growing my business and getting … Read more
2 days ago
3 days ago
5 days ago
7 days ago
1 week ago
|cookielawinfo-checkbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checkbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|