Bootstrapping

Make Your Company Appear Bigger in Minutes

look biggerAre you looking to make Your Company Appear Bigger in Minutes? Sometimes customers feel more comfortable buying from you if they think your company is not a one woman show. It can make them feel like your product will be better made, the customer service will be better, or you’ll just be more helpful…. or whatever else makes them feel more comfortable buying online.

If you want to instantly make your company seem bigger, hire a new “employee” by simply creating an email address for your brand new “Avatar” customer service person.  Have your new “employee” answer all incoming mail that does not require a direct response from you.  This gives the immediate appearance of a larger company……. make several if you’re having fun with it.

Make Your Company Appear Bigger in Minutes

Customers don’t always want to email with the “owner” and complain, request a refund, return or exchange a product etc…… Let them feel free to express themselves when emailing with someone else on your team. It’s also a good idea to create templates for all the responses your Avatar will be using to make it simple and fast for you.  You can create a folder of email templates for returns, exchanges, problem products etc..

Be sure to give your new “employee” a name so he/she can feel real to your customers.  I always prefer to use a first. lastname@yourdomain.com email address.

When I had my last accessory company, Simply Sarah, my “customer service” employee received many glowing letters from happy customers…..and that made me so happy….. you know what?  Happy customers spend lots of money!

Voila!  Bigger company in less than 5 minutes and it was totally free.

Do you have an “employee” who replies for you?

If you do, tell me about it in the comments.

 

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Written by Sarah shaw

There are 2 comments

  • Yvonne says:

    This definitely made us feel better as we had been using this and wondered if we were weird! Lol. But it’s a great tip. Especially during the building of credibility as a small business. Our “employee” also engages on our social media page on occasion as well.

  • I’ve never tried this, but it sounds like a great idea. Thanks for the tip!

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