Are you looking to make Your Company Appear Bigger in Minutes? Sometimes customers feel more comfortable buying from you if they think your company is not a one woman show. It can make them feel like your product will be better made, the customer service will be better, or you’ll just be more helpful…. or whatever else makes them feel more comfortable buying online.
If you want to instantly make your company seem bigger, hire a new “employee” by simply creating an email address for your brand new “Avatar” customer service person. Have your new “employee” answer all incoming mail that does not require a direct response from you. This gives the immediate appearance of a larger company……. make several if you’re having fun with it.
Customers don’t always want to email with the “owner” and complain, request a refund, return or exchange a product etc…… Let them feel free to express themselves when emailing with someone else on your team. It’s also a good idea to create templates for all the responses your Avatar will be using to make it simple and fast for you. You can create a folder of email templates for returns, exchanges, problem products etc..
Be sure to give your new “employee” a name so he/she can feel real to your customers. I always prefer to use a first. email@example.com email address.
When I had my last accessory company, Simply Sarah, my “customer service” employee received many glowing letters from happy customers…..and that made me so happy….. you know what? Happy customers spend lots of money!
Voila! Bigger company in less than 5 minutes and it was totally free.
Do you have an “employee” who replies for you?
If you do, tell me about it in the comments.
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Proper costing is the lifeline to your business and profitability. Taking into consideration and finding all the hidden costs, is the key. So many people forget little things that they add up and then BOOM, you are not making any money. Once you have the actual cost (cost of goods sold) then it is easy to figure out the wholesale and retail prices so you are always making money.
I’d love to share this formula with you. It totally saved my rear when I was in year 3….. Just thinking of all that lost money in the first 2 years…. I want to cry!
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