I loved doing trade shows when I first started my handbag line. I faithfully went to NYC 5 times a year for various accessory shows, schmoozed to the max, got lots of orders, stayed for a few extra days going to appointments my superstar PR sister set up for me with editors and went home exhausted ……..but happy!
Have you tried one yet? Thinking about it? This is a great list of ideas from my Experts and ways to make the most of your booth and bring home the bacon!
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