It’s all in the “appearances”
2013/02/28 6:00 AM
Do you worry that customers think your company is small? Are you doing everything yourself and worried they'll find out and maybe not want to purchase if they don't think you can deliver? Do you wear all the hats and try to keep up with customer service too?
This is a super common fear and one that is totally normal……and can sometimes be true too. Sometimes even sales reps won't want to take you on if they feel like you are a one woman show…….they get worried you can't keep up with growth etc… BUT…….. if you are super organized, you can. I know you will hire out when possible and bring on staff or hire VA's when you can afford it……. but in the meanwhile, let's be sure you are being "seen" as a larger company shall we?
One of my quick tips is to create a “nom de plume” to be your companies customer service representative. This gives you another “employee” and your customers someone else to praise or complain to that isn’t you. My “screen” name is Lucy. Lucy answers all email questions for the website that are not store related or directed to me personally. She is very courteous and accommodating. She works with customers to make them happy (so that they will shop again) and has to “check with Sarah” from time to time if it is a question that seems out of her league. She is a super star and gets all kinds of fan mail. It makes it more fun for me too!
Your job: Create your "nom de plume" right now and get her working for you today.
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There are 10 comments
Kristen says:Great tip! My “nom de plume” is awesome, my customers love her and often tell her she is doing a fabulous job! 🙂
H.L says:I love ur blog!!!! I just started my business as a student and all these questions make total sense to me and exactly what i want to figure out!!
Thank you!!!!!
Lisa says:Isn’t that like lying?
Not at all Lisa. Customers usually feel better when they speak to a neutral party rather than the designer when they have a complaint. In the long run, it is better for your customer service side of things
Michelle says:Genius! I love an aka.
You’re a genius! What are great idea! Looks like I’ll be “hiring’ someone today. Thank you!!
Couldn’t agree more Sarah, especially if you have more than one online business.
I use a different name for each website. It actually helps me keep organised too.
Have all your accounts feeding into a gmail account and you can read, manage and send replies all from one dashboard.
This is a great blog by the way. I so wish I’d found it five years ago.
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I’ve worked with Sarah for about 3 months now and my line has been picked up in 2 new stores with … Read more
Oh So Fitting
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Always follow your instincts. Don’t let people deter you from what you KNOW your customer likes. Be bold and ignore trends if your customer isn’t trendy. You will only sell what they like so stick to what you know works.![]()
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For more info click here to learn more about working with Sarah![]()
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I had no shortage of courage, but I lacked a clear and concise sales pitch.![]()
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For more information on working with Sarah, Check out her video for product designers here: sarahshawconsulting.com/sarahshaw/ ![]()
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Are you thinking of getting your products into magazines?![]()
Good idea!![]()
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That is a fast track to getting more credibility for your brand really quickly. ⭐️![]()
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I have been in Instyle over 6 times and I want to teach you how to get into magazines too!![]()
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Check out this video and book a call on this link with me so I can share how to do it.![]()
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❤️ Sarah![]()
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Are you a designer who dreams of making your business a success? Do you want to learn the secrets to getting into boutique stores, pitching magazines, and working with celebrities and influencers?![]()
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Do you know that all of this is 100% attainable if you just know the insider method? I really want to share this information with you to help you cut the learning curve and get to success faster!![]()
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If this is you……. then my FREE Facebook Community, Growth for Designers, is where you need to be![]()
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The Growth for Designers Group is a safe place to ask questions and get help from me or others in the group. My goal is to help you to start or scale a business that goes the distance.![]()
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I’ll share my hard won knowledge and help you avoid pitfalls, give you specific instructions on how to move forward and what your best next move is.![]()
Yes – this where you need to be if you’re making it your mission to make this business a success.![]()
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The Growth for Designers Facebook Group is a community for designers just like you to get advice and help from myself or more advanced members.![]()
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If you’ve been looking for support on how to get into boutique stores, learn how to find and pitch magazine editors, and consider working with influencers or getting celebs to use your products, you need to be here.![]()
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It's an exciting moment when a celebrity makes a purchase from YOUR website! Your tireless efforts to get your items out there have paid off, and this is just the beginning. ![]()
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So what are your next steps from here?![]()
After a celebrity makes a purchase from your website, you can use this to grow your business even further! Here are a few things you can do….![]()
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1- Buy a photo of the celebrity and put it on your website home page saying they bought the item – and be sure to show the item too.![]()
2- Use the same photo on the item page on your website and say they have it.![]()
3- Send out an email blast to your online shoppers list showing the product and celeb photo with a call to action to buy it. Perhaps offer a special promotion for a day or two to get more sales.![]()
4- Post all over social media – again, a special promotion can help here too.![]()
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There are some who believe promoting celebrity purchases are an invasion of privacy, and whether you should or not depends on a few factors. If you're unsure whether or not you should publicize your celebrity purchases and want to learn more, visit here: sarahshawconsulting.com/7-things-to-do-when-a-celebrity-purchases-from-your-website/![]()
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