Trish Cooper says:

Sarah,great tips from your experts.. for us the story of Zatswho has landed us on The Fox Business Network, The Wall Street Journal, local newspapers & radio where consumers emotionally connect to our product plus it doesn’t hurt that from the get go we started giving back by using services & donating Zatswho to orgs & individuals helping in their fundrasing needs getting Zatswho out in the public eye, spreading the word & feeding our soul..win, win for all!

Julia Gersen says:

I definitely agree that, in this economy, people are much more open to spending if they feel like they are getting something back as well. We recently rebranded and relaunched our website and, to help build more traffic and awareness, we are offering a money match promotion so people earn store credit to use after the new year depending on the amount they spend now. Everybody wins!

Anna says:

Great ideas!! Thanks so much for sharing!

Clipits says:

Very helpful! Thank you.

Julia says:

What we do is make sure we are delivering a quality product for the right price and on time. We make sure our customers are happy and spreading the word. Special discounts for ongoing customers makes them feel special and then they tell someone who tells someone and viral marketing thrives. We also capture new customers at trade shows- we give them a free product, gather their contact info- then they take the free sample back to their home, school or office- We then follow up to see if we can answer questions and usually, if they haven’t bought a complete set of our Paddles, we can close a deal. If you can get the customer to open their wallet- and you deliver- you will have a fan for life!