I must admit that I have been on twitter for some time now but never could really see how it was going to help my business. It often seemed like a bunch of strangers posting about their morning coffee, or about walking their dog. Who cares right?
After hearing my friend Kerianne Mellot speak at an event a few months ago, I decided that I needed to give it some real effort and see what everyone is talking about! I have been on a twitter-a-thon for about a month now, following tons of people that my mentors and other people I admire follow, and am so excited when they follow me back. I have used search engines like Tweepsearch to find new categories of people to follow and have followed some lists that people create too. I am still learning but having a great time doing it.
Be sure to read today’s “Ask the Entreprenette” below – Kerianne’s video will explain how to use Twitter to promote a product! I am personally going to put this to work today to make the most out of my product line before the last shopper has shopped!
I have had a few good laughs at myself this past month as when I have jumped for joy like an 8-yr-old school girl about a person who followed me back. In my “internetsphere mind”, I am SURE they have chosen to follow me back and are not using an automated system – I hope I am right because I have spent hours looking at all their profiles and deciding who I want to follow! I have met so many interesting people – mostly women who have the most incredible companies, are successful and prospering…..even in this economy. I have found much inspiration in all this. I no longer even notice the dog walkers and coffee drinkers. I have honed my eye to catch the important tweets and most importantly – the gems in the mine – the people who write them.
So in my twitter-a-thon, I have stumbled upon – perhaps it was fated – three super cool women who only promote products made by women inventors! You know I am all about connecting the women I admire, and I want to introduce you to these fabulous women who could have just the right place for you to sell your own products!
Don’t be shy – tell them I sent you and you’ll feel like they are already your best friend!
My new friends:
Womentorz, owned and operated by Melinda Night is an online store that highlights women inventors and sells their products. She also has a blog that has interviews with some of these Womentorz and other cool things that Melinda finds to share with you about launching. Melinda is still in the launching phase of her own product but created this website to showcase other women inventors. She carries really cool products like this shower notepad….. I have thought up some GREAT ideas while in the shower and have put this on my gift list so I don’t forget them again!!
Follow Melinda @womentorz
Mom 4 Life, owned by Heather Ledeboer, is an online store that sells products created by moms. Heather has a huge following and one of the most successful on-line stores in this category. She donates a percentage of all sales to charities to help women who can’t afford prenatal-care, she prides herself on her customer service and treats every customer as she wants to be treated. If you are a mom inventor – this is your home run! She is going to be carrying my Handy Hold All next month!
Follow Heather @mom4lifecom
Product X blog was created by Tracy Sander. She is an inventor herself and has big intentions! She created a product (Tupperware inspired) and made a super home made (totally amateur) prototype and decided to pitch it to QVC and the Home Shopping Network before she wasted a lot of money developing a real working prototype and got her patent etc…..SMART lady! Friends and family thought she was nuts to go out to the “big guns” with the sample she had made, but luckily she didn’t listen. I just find her Chutzpa really inspiring and wanted to share that with you. You can connect with her on twitter and find out more about her yourself. @TracyPitchwoman
Please let me know if you connect with any of these women!
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I had the pleasure of speaking with Mae Karwowski, the founder and CEO of Obvious.ly, a leading global influencer-marketing agency and technology platform. Mae shares some amazing tips on working with influencers and how you can forge relationships to build your brand.
Want to learn more? Drop me a comment below.
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Do you know how to set the right price for your product line? Lordy knows I sure didn’t when I first started my handbag line. But once I learned the correct way to do it, I never mispriced anything again! Now I want to share this method with you so you can be profitable and not wonder why you can’t pay yourself.
It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
Proper costing is the lifeline to your business and profitability. Taking into consideration and finding all the hidden costs, is the key. So many people forget little things that they add up and then BOOM, you are not making any money. Once you have the actual cost (cost of goods sold) then it is easy to figure out the wholesale and retail prices so you are always making money.
I’d love to share this formula with you. It totally saved my rear when I was in year 3….. Just thinking of all that lost money in the first 2 years…. I want to cry!
Drop me a comment with “PRICED FOR PROFIT” and I’ll reach out and connect with you. ... See MoreSee Less