How to write a press release that works

When you hear the word press release what is the first thing you think of?  Somebody has great news to report right?  I think the same thing, and sometimes we can even be jealous of them and wish it was us right?  Did you know that the first thing most people feel when hearing the word press release is fear……of writing one.  Well I can relate to that as well can you?  It can be really hard to write about yourself, especially when needing to sing your own praises – you are sooooo not alone in that sister!   That is why god invented copywriters!  Yahooey! 

So what can we do to get ourselves great news to report? 

  1. Getting products to celebrities
  2. Reviewed in an on-line magazine
  3. Mentioned in the newspaper
  4. Landing a really big account
  5. Portrayed or profiled in a glossy magazine
  6. Hosting a trunk show
  7. Doing an in-person event
  8. Writing a book
  9. Being on TV
  10. Getting your product into a movie

My Entreprenette Experts give some great ideas on how to write a great press release that will help you get more eyes on it, more interest, and give you a better shot at some action! You will also find tons of leads for free and paid websites to post our release……and even a few places that will do it all for you…….loving that!  Don't be shy – let the world know what a superstar you are.  It's all in the spin.  And like I mentioned earlier, Copywriters are there for a reason……I use them all the time.

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    Written by Sarah Shaw

    There are 12 comments

  • […] How to Write a Press Release That Works – from Sarah Shaw, The Entreprenette […]

  • These are all great tips regarding proper press release distribution. Thank’s everyone for your suggestions. Great topic, Sarah. Keep the wonderful articles coming. 🙂

    Bethany Davidson
    SEO Director at Magic Logix

  • Amy Levy says:

    I am thrilled to be a part of this community discussing my favorite topic – growing businesses through the power of public relations. Right on Entreprenette Gazette!

  • Thank you all for your generosity of information,time and spirit.When people ask why my press releases are often featured,I suggest that they send out news every time they sneeze– just be sure they sneeze in color! Send good and timely news well-written along with great graphics.

  • Reija says:

    Great info! Thanks so much Sarah!

  • Zsa Zsa says:

    Excellent tips! I especially like the 5 easy tips for smart press releases. This is really helpful because press releases are an important part of marketing — and we release some from time to time! 🙂

  • This is a great post with some very thoughtful advice. You actually build trust with your reader when you avoid overused or trite phrases like –”easy-to-use”, “robust”, “
”intelligent”, “

”low-cost”, and “seamless”. More press release writing tips here -

  • Emma says:

    I liked K. S. Brooks’ point of view, actually most of them are trying to tell the same thing in one or the other way.

  • Hello there! This blog post couldn’t be written much better! Looking at this post reminds me of my previous roommate! He constantly kept talking about this. I am going to forward this post to him. Fairly certain he’ll have a
    good read. Thank you for sharing!

  • We stumbled over here from a different website and thought I might check things out.
    I like what I see so i am just following you. Look forward to going over your web page yet again.

  • […] President, TransMedia Group a full service multilingual PR firm.  Mazzone has been published in The Entreprenette Gazzette, COMMPR.Biz and cited in articles that appeared in MEDILL Reports,, Million […]

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