How is the February Check List coming along? Have you set up some sales to get rid of your Fall mdse. yet? I don’t know if you are like many of my clients, and myself, and get a lot of bloggers asking to review your product, but if you are, here are some tips and tricks to get the real skinny on the chick asking you for free stuff! It can be time consuming to sift through it all, but it is well worth the effort in my opinion.
I usually go down the check list below but only if #1, the Alexa.com rating, passes my personal test of a score under 500,000. I prefer bloggers with an Alexa rating under 300,000, but if I really like the blogger, and the blog, then I’ll slide up to 500,000. The next thing I do is check out their writing style and make sure I like it before I go further into the details of digging for more info.
Giving away your product to a great reviewer with a fabulous following can be a great move for our company and get you more sales, social media following, email sign ups etc……… so be sure to vet them before just dashing off your valuable product into the unknown.
This is a checklist that I use to vet bloggers:
1. Check out their Alexa.com rating
2. Look at their Facebook page – do they have a good following?
3. Check out their twitter followers – are they good? Active?
4. Review their Pinterest page – is it pretty?
5. Get on their mailing list and check out their marketing skills
6. Read their reviews and see if you like how they write the reviews.
7. Take a look at their give-aways and see what they require.
If you do all these steps, I believe you will feel a lot better about your choices and have better luck working with bloggers.
Love to know your thoughts and any comments you have.
Want to express your opinion?
Leave a reply!
I’m already getting orders from the email with the updated pricing that I just sent to my current st…
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda …
We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just …
“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard …
“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left w…
“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product…
With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers …
“If you have dreamed of hitting it big, and your product has any kind of ‘it’ factor, as Sarah often…
“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 60…
When I first started working with Sarah I had a garage full of my Bathroom Bagonia’s and didn’t know…
10 hours ago
4 days ago
1 week ago
I had the pleasure of speaking with Mae Karwowski, the founder and CEO of Obvious.ly, a leading global influencer-marketing agency and technology platform. Mae shares some amazing tips on working with influencers and how you can forge relationships to build your brand.
Want to learn more? Drop me a comment below.
#podcast #maekarwowski #obviously #sarahshawconsulting #entrepreneur #streetsmartMBA #pr #celebrities #business #fashion #celebs #celebrityaccess ... See MoreSee Less
Do you know how to set the right price for your product line? Lordy knows I sure didn’t when I first started my handbag line. But once I learned the correct way to do it, I never mispriced anything again! Now I want to share this method with you so you can be profitable and not wonder why you can’t pay yourself.
It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
Proper costing is the lifeline to your business and profitability. Taking into consideration and finding all the hidden costs, is the key. So many people forget little things that they add up and then BOOM, you are not making any money. Once you have the actual cost (cost of goods sold) then it is easy to figure out the wholesale and retail prices so you are always making money.
I’d love to share this formula with you. It totally saved my rear when I was in year 3….. Just thinking of all that lost money in the first 2 years…. I want to cry!
Drop me a comment with “PRICED FOR PROFIT” and I’ll reach out and connect with you. ... See MoreSee Less