Mike Michalowicz says:

Hey Sarah – This really is some exceptional content. Just want you to know I enjoyed attending the event. Love having this recap available to look at. Thanks!

– Mike

Cindy Hardy says:

Thank you for another great video. This is the type of information I need.

Kiki Lynn says:

Great video Sarah. My story: My idea of designing swimsuit cover-ups came to mind while sitting poolside at a beach resort and listening to the needs and wants of friends. They expressed their desire for elegant and fun cover-ups that are stylish, classy, and affordable. After much research, I realized there was a very limited selection of styles and colors offered to satisfy the fashion needs of women. My passion for design, and love of helping others, and being a body conscious woman myself, my vision was to create elegant and vibrant designs that make a woman feel confident and look their best while covering those tiny flaws. http://www.Kikidzine.com

Thanks for such awesome information – you have really helped me in many ways. xoxo

Carolin Bennett says:

LOVE the video, Sarah! The story of Sugar Mama Designs: I had left a busy acupuncture practice to be home for the birth of my second daughter and was thinking of the What’s Next for my career. I dreamed of having a business that I could work from home & afford me the luxury to raise my girls. Incendentally I was on the hunt for a chic apron to give as a gift and couldn’t find anything noteworthy. As life progressed, I became a single mom and staying home with my daughters took on a new spin. All this gave birth to Sugar Mama Designs- a company specializing in kitchen textiles for the culinary chic (launching with a full line of aprons). The goal is to inspire women to spin traditions and community of their own through the art of cooking and entertaining- something that is important to my girls and me.

Alicia Jalyne says:

Love your story Sarah!
While trying to regroup after divorce, I woke up one morning to Kenneth Copland teaching – “Sew/Sow your way out of debt.” That message could NOT have been for me….I did not know how to sew, nor did I have any money to sow! Later, I watched Martha Stewart make a pillow out of a torn shirt, and I though “hey – that was easy.” Months, tears and 6 sewing lessons later, Keepsake Pillows was born. Funeral Directors gift my Keepsake Pillow to families they serve.
I recent launched a Ringer Pillow – http://www.mykeepsakepillow.com and I am presently working on many other ideas.
Yeah, Kenneth Copeland, I am Sewing and Sowing my way out of debt, one Keepsake Pillow at a time!

Alicia Jalyne

Tracy Wright says:

When Tracy Wright, an Ex-Chicago Police Officer and a successful Real Estate Broker in Illinois began to see the real estate market take a nose dive, she decided to come up with a plan B. While viewing an episode of “The Big Idea” show featuring two brothers who were successful entrepreneurs in the apparel industry, she decided to start her very own T-Shirt Company in 2006.
Executees was born, which highlights a professional, and high class line of tees. She focused on a niche of t-shirt items made with CRYSTALLIZED™ Swarovski Elements.

Executees is the Exclusive creator of the Limited Edition Oprah 25 T-Shirts in Swarovski, in honor of Oprah to commemorate her 25th season, created for and As Seen On “THE OPRAH WINFREY SHOW” Senior Production/Audience Team On Stage At The United Center Farewell Season 25 Taping On MAY 17, 2011.

Heather | Mom 4 Life says:

I totally agree Sarah. My company, http://www.mom4life.com is based around stories. Each product we offer is mom invented and every mom has a story of how they were inspired to come up with that product. Therefore, we offer a “more about the mom” tab on each product page so that customers can read the story behind the product and meet the mom inventor. We also create many videos showing the product and allowing the mom to tell her story.

Michelle McMurray says:

Excellent post!

My business came around very slowly. I started writing wedding stories for friends and family getting married as gifts to them. After several years of occasionally doing this for my loved ones, I realized that it was actually a really good business idea.

Brides love the idea!

As a vendor or “professional wedding guest,” I show up at a wedding and begin writing immediately. Everything I see, touch, hear, and taste goes into my stories. The end product is a heirloom quality keepsake book for the happy couple.

So going back to the story behind my brand….when I was married in 2001 I had a huge wedding–very costly. What I wouldn’t have done to have someone write my wedding story. I remember next to nothing from my special day, but all of my brides have their entire wedding day documented in words. Who wouldn’t want that?

🙂

Jamie@glitzeeglee.com says:

Yes telling your story helps you connect with the customers.They want to know about you and your brand.

Felecia Scott says:

Love this. Telling my story has helped also. This is my story: After 2 years of being unemployed I found a job as a dishwasher at a very busy restaurant working into the wee hours of the morning. During one very particular bad night of washing dishes and my body aching all over, I was thinking I know I don’t want to spend the rest of my life in someone’s kitchen. That night i came home and thought about what I want to do. What gives me the most joy and I could go into business doing what I love?

That was making aroma-therapeutic oils from my family’s century old African American Chickasaw Indian recipes passed down from my great, great grandmother Mamie. I would make these very same recipes with my grandmother growing up and I loved it. My company Wild Beauty has been in in business for about a month and a half and I wish I had done this sooner.