I’d like to invite you to do an exercise that I have my clients do to really get clear about who your target market is. This should help you figure out where they are, once you really know who they are.
Close your eyes and imagine who your ideal client is. Really take the time to sit with it and get a real image. I find it really helpful to have someone with you who can write it all down for you so you can just talk and describe the person.
Here are some questions you can ask yourself:
Man, woman or child?
What do the look like?
Do they exercise? Are they sedentary?
What is their relationship status?
Do they have children?
Where do they live?
What is their life like? Job? Stay home mom? Kid in school?
What kind of car do they drive?
Do they vacation? Where? How often?
How do they dress? Designer? Trendy? Gap? Discount?
Do they have hobbies?
Are they educated? To what level?
I could go on forever…….are you forming an image?
Now with that image in mind……where do they hang out?
Where do they shop?
Now comes the fun part of figuring out how to get their attention!
One way is to design a custom business card for yourself using the simple online tool called MakeBizCards, a drag-and-drop tool that anyone can use to create a fully unique business card without any design or technical skills. As long as you are still giving away business cards why not make sure that it is well-designed, stands out and does a good job of representing your brand.
My experts below give you some great ideas to get started with.
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I’ve learned plenty of lessons. I want to share some of those lessons with you right now, because I think they’re super valuable… and my hope is that you can learn from my mistakes and get where you want to go much faster.
Read on: sarahshawconsulting.com/failure-or-success/
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I had the pleasure of speaking with Mae Karwowski, the founder and CEO of Obvious.ly, a leading global influencer-marketing agency and technology platform. Mae shares some amazing tips on working with influencers and how you can forge relationships to build your brand.
Want to learn more? Drop me a comment below.
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Do you know how to set the right price for your product line? Lordy knows I sure didn’t when I first started my handbag line. But once I learned the correct way to do it, I never mispriced anything again! Now I want to share this method with you so you can be profitable and not wonder why you can’t pay yourself.
It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
Proper costing is the lifeline to your business and profitability. Taking into consideration and finding all the hidden costs, is the key. So many people forget little things that they add up and then BOOM, you are not making any money. Once you have the actual cost (cost of goods sold) then it is easy to figure out the wholesale and retail prices so you are always making money.
I’d love to share this formula with you. It totally saved my rear when I was in year 3….. Just thinking of all that lost money in the first 2 years…. I want to cry!
Drop me a comment with “PRICED FOR PROFIT” and I’ll reach out and connect with you. ... See MoreSee Less