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How to reach your target market - Sarah Shaw Consulting
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Business

How to reach your target market


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Narrowing your target market is so essential to your success.  The question often is……how do I find them?

I’d like to invite  you to do an exercise that I have my clients do to really get clear about who your target market is. This should help you figure out where they are, once you really know who they are.

Close your eyes and imagine who your ideal client is.  Really take the time to sit with it and get a real image. I find it really helpful to have someone with you who can write it all down for you so you  can just talk and describe the person.

Here are some questions you can ask yourself:

Man, woman or child?
Age range?
What do the look like?
Do they exercise? Are they sedentary?
What is their relationship status?
Do they have children?
Where do they live?
What is their life like? Job? Stay home mom? Kid in school?
What kind of car do they drive?
Do they vacation? Where? How often?
How do they dress?  Designer?  Trendy? Gap? Discount?
Do they have hobbies?
Are they educated? To what level?

I could go on forever…….are you forming an image?
Now with that image in mind……where do they hang out?
Where do they shop?

Now comes the fun part of figuring out how to get their attention!

One way is to design a custom business card for yourself using the simple online tool called MakeBizCards, a drag-and-drop tool that anyone can use to create a fully unique business card without any design or technical skills. As long as you are still giving away business cards why not make sure that it is well-designed, stands out and does a good job of representing your brand.

My experts below give you some great ideas to get started with.

daph. is a St. Louis-based fashion and lifestyle brand for women that features handmade clothing, handbags and accessories inspired by the unique artistry, craftsmanship and materials of Peru. Designed by Peru native and St. Louisan Daphne Benzaquen, our handbags and clothing are created to be timeless and standout pieces, providing high-quality elegance and versatility at an approachable price point, $98- $160. You can find our line sheet here, last two pages: https://bit.ly/2ySqpLe
Vendor Contact: Daphne Benzaquen of daph. | Phone: 3145805475 | Email: daphne@shopdaph.com

Note - Price range listed below are negotiable.. 1)Rhi - Hi-Lo yoke blouson_Price_Range $34.00-$59.99 2)Rayn - Ruffled long puff sleeves smocking dress_Price_Range $49.99-$84.99 3)Reya - Faux leather high waisted skirt_Price_Range $29.99-$59.99 4)Rue - Sleeveless empire floral jumpsuit_Price_Range $39.99-$79.99
Vendor Contact: Vivienne Pash of Vivienne Pash Llc | Phone: 646-373-8202 | Email: info@viviennepash.com

The LuLuwrap is a versatile, silk chiffon wrap that can be worn 12 different ways. It features our original fabric designs and an innovative way to creatively change your look by adjusting the bespoke buttons. It can be worn over a swimsuit or paired with leggings and capris, as well as shorts and t-shirts, jeans, or that perfect LBD, to create sensational looks to suit your mood. Price $120.00 https://cdn.shopify.com/s/files/1/2995/3174/files/LuLuBdesign_Line_sheet.pdf?v=1559001074
Vendor Contact: Linda Mason of LuLuBdesign | Phone: 3238990383 | Email: linda@lulubdesign.com

Pictures are my latest women's best clothing selling sets. I attached celebrities wearing my pieces. Get them while they are hot!
Vendor Contact: Rose Paulino of Rose Paulino LLC | Phone: 6465925189 | Email: info@rosepaulino.com

Cream Coral Collection, is a line of women's and kids fashion with tropical effortless flair. Feminine silhouettes made of linen and natural fabrics.
Vendor Contact: ANEL VERNA of CREAM CORAL COLLECTION | Phone: 646. 418.7885 | Email: anel@creamcoralcollection.com

My natural fabric lines of luxury accessories include cashmere and Italian silk scarves and kimono/cover ups. These items are in stock now https://ufile.io/frtsc5x1 Obscura™ by Julie Gardner is the projection of photographic art images and scenes onto exquisite natural fiber fabrics, worn by a living, walking art gallery. By using Natural fiber fabrics only I am creating luxury items that are non toxic for the environment and the wearers skin. Dress in love with Nature.
Vendor Contact: Julie Gardner of Obscura Arts LLC | Phone: 3107353198 | Email: info@obscuradesigns.net

OKETŠA (O-Ke-Cha) is a fashion brand that was born in South Africa and bred in New York. The brand is a visual expression of Africa, its rich diverse culture, combining indigenous iconography with modern attributes. While an African spirit forms the core of the brand, OKETŠA embodies all that is local and global about Africa, with a brand identity that strives to evoke the beauty that often evolves from cross-cultural expression.
Vendor Contact: Thulare Monareng of OKETŠA | Phone: 3472063258 | Email: thulare@thularemonareng.com

Children's clothing and accessories
Vendor Contact: Crystal Nephew of CROWNED KIDZ INC | Phone: 7745357506 | Email: crownedkidz@crownedkidzllc.com

PRG encompasses the process of progress which is required to be the best version that a person wants to be. Progress Requires Growth is Style with a Story! What’s your story?
Vendor Contact: Dezmon Wheeler of Progress Requires Growth LLC | Phone: 9045088557 | Email: d.wheeler@projectprg.com

Claudio Milano Couture a taste of a luxury boutique with clothes you can’t find anywhere else in the world. Best known for our “one-of-a-kind dresses”. We take fashion to the next level with modern and classy ambiance ,and the finest clothing, From elegant dresses to the best linen line for men’s and woman’s. Everything in one place ! Claudio Milano Couture a statement of class, elegance and glamour offering great selection In woman’s and men’s
Vendor Contact: Cecilia Calcagno of Claudio Milano Couture | Phone: 305-673-0883 | Email: Store@claudiomilano.com

We design apparel and art prints for automotive enthusiasts. Automo Design launched in 2016 from the mind of designer Charles Forster. Born from a life long passion for cars, motorcycles, and racing, and inspired by a love of art and fashion, Automo Design Co is a lifestyle brand celebrating those who like to live life fast. We're connected by a shared love of car culture, racing, and speed. We live and breathe cars, and we're here to keep creating designs for us, the drivers.
Vendor Contact: Charles Forster of Automo Design Co. | Phone: 215-300-6906 | Email: hello@getautomo.com

Bombom do Brasil is an activewear company, specializing in designing leggings that bring the spirit and energy of Brazil.Produced using fabrics from Brazil, with designs inspired by the culture and character of the country, every pair is hand made with love in Brazil.Empowering women to feel confident, exuberant, bright and bold. Bombons do Brasil fully encourages attention,is proud of its natural born sex-appeal, and is designed to imbue the wearer with that unique brand of Brazilian confidence
Vendor Contact: Lisiane Birks-Hay of Bombom do Brasil activewear | Phone: +1(415)5830749 | Email: Bombomleggings@gmail.com

Stand Tall Fashions is a fashionable tall women’s clothing line with sizes S-XXL for heights of 5’9 to 6’5”.
Vendor Contact: Joan Tofteland of Stand Tall Fashions | Phone: 818-267-0328 | Email: standtallstore@gmail.com

OKETŠA (O-Ke-Cha) is a streetwear brand that was born in South Africa and bred in New York. The brand is a visual expression of Africa, its rich diverse culture, combining indigenous iconography with modern attributes. While an African spirit forms the core of the brand, OKETŠA embodies all that is local and global about Africa, with a brand identity that strives to evoke the beauty that often evolves from cross-cultural expression.
Vendor Contact: Thulare Monareng of OKETŠA | Phone: 3472063258 | Email: thulare@thularemonareng.com

OKETŠA (O-Ke-Cha) is a streetwear brand that was born in South Africa and bred in New York. The brand is a visual expression of Africa, its rich diverse culture, combining indigenous iconography with modern attributes. While an African spirit forms the core of the brand, OKETŠA embodies all that is local and global about Africa, with a brand identity that strives to evoke the beauty that often evolves from cross-cultural expression.
Vendor Contact: Thulare Monareng of OKETŠA | Phone: 3472063258 | Email: thulare@thularemonareng.com

The patent pending Mina & Vine Nursing Scarf is what every style conscious woman needs, a multifunctional scarf for any stage of life. Perfect for the woman on the go, it features: -Magnetic fasteners for easy closure -Breathable fabric to cool the body -10+ ways to wear including options for nursing Our scarf is available in 4 prints & each is packaged in an eco-conscious reusable bag making it great for gift giving. View our digital catalogue here: https://bit.ly/2XKIrcX; Retail $59
Vendor Contact: Brittany Garman of Mina & Vine | Phone: 615-516-6328 | Email: hello@minaandvine.com

OKETŠA (O-Ke-Cha) is a streetwear brand that was born in South Africa and bred in New York. The brand is a visual expression of Africa, its rich diverse culture, combining indigenous iconography with modern attributes. While an African spirit forms the core of the brand, OKETŠA embodies all that is local and global about Africa, with a brand identity that strives to evoke the beauty that often evolves from cross-cultural expression.
Vendor Contact: Thulare Monareng of OKETŠA | Phone: 3472063258 | Email: thulare@thularemonareng.com

Marinia evokes a distinctive fashion experience through handcrafted collections in urban chic style designed for the modern & bold woman - ideal for spicing up everyday attire or shining at special occasions. Wholesale price ranges Gold Butterfly Pants: $89 Mini Lex Skirt: $65 Matte Dress $59 Silver Gleam Jumpsuit: $95 The wholesale price for all Marinia clothing is 50% off the retail prices listed on the Marinia online store.
Vendor Contact: Ksenija Kojic of Marinia Fashion | Phone: (617) 806 6581 | Email: mariniadesign@gmail.com

Paulita Carlotta is a new launch of fashion tops and jackets that currently are only sold direct to consumer. We are only interested in high end boutiques that market to a fashion consumer age 30 and up with retails $150 to $250. The collection has a high level of detail and is manufactured consciously and only uses natural fabrics. Currently available on Instagram @PaulitaCarlotta
Vendor Contact: Rosana Rosales of Paulita Carlotta | Phone: 2016586167 | Email: Info@paulitacarlotta.com

Our featured collection of always choose joy T-shirt’s are a must! Each is a soft cotton t shirt with a design exclusive for this collection. T shirts and comfy sweatshirts with the inspirational quote are perfect for what is going on in our world today. Let’s spread joy and the message of joy everywhere. T-shirt’s sizes are small to XX Large. Retail prices starting at $24 retail. 24pc per style and you can choose sizes.
Vendor Contact: Amy Hughes of Amy Catherine designs | Phone: 5123321003 | Email: Amycatherinedesigns@yahoo.com

Hey my name is Michelle Schenck. I made my own design, sweatshirt, tee shirt,water bottles, computer mouse, puppies collard, apron,and many more. You can support me by going on spreadsheet.com Shop Mookiemichelle United States. Thanks in advance Michelle
Vendor Contact: Michelle Schenck of Fluffy mascot | Phone: 8568220776 | Email: michelledicks36@gmail.com

With its headquarters in Miami, Fl Equilibrium has been in the activewear industry for over 20 years. The company has an office in Brazil, where they manufacture all of their collections. Specializes in designing high-end activewear for all types of activities focusing on quality, fit and design. All of the fabrics for their collections are UV protected, sweat resistant, durable and that will maintain their shape and color through wear after wear.
Vendor Contact: Daniele Vasconcelos of Equilibrium Activewear | Phone: 7863176556 | Email: daniele@equilibriumactivewear.com

House Of RG is a luxury contemporary brand, we design to create rich, exclusive, statement collections. Created for a bold extravagant evening look with the ultimate quality finish. Price start from $215
Vendor Contact: dorothy ogwuru of HOUSE OF RG | Phone: 07852978154 | Email: info@houseofrg.com

The LuLuwrap is a versatile, silk chiffon wrap that can be worn 12 different ways. It features our original fabric designs and an innovative way to creatively change your look by adjusting the bespoke buttons. It can be worn over a swimsuit or paired with leggings and capris, as well as shorts and t-shirts, jeans, or that perfect LBD, to create sensational looks to suit your mood. Price $120.00 https://cdn.shopify.com/s/files/1/2995/3174/files/LuLuBdesign_Line_sheet.pdf?v=1559001074
Vendor Contact: LInda Mason of LuLuBdesign | Phone: 323.899.0383 | Email: linda@lulubdesign.com

My clothing line is basically contemporary women's wear. My apparels are created to make women feel confident and grand for any type of occasion including work.
Vendor Contact: Bukola Araoye of Bukkyara | Phone: 7202527116 | Email: bukkyara1@gmail.com

GROOVY GLOBE is a line of eco-friendly t-shirts and recycled cotton totes created to raise money for organizations helping to improve the environment and preserve our planet’s natural resources. Designed to inspire & motivate people to do more to help our environment, our line consists of our logo tees made of 100% organic cotton and our Statement Tees: PROTECT (the planet), RENEW (your world) and SUSTAIN (natural resources) made of 50% organic/50% recycled plastic bottles.
Vendor Contact: Candace Vadnais of Groovy Globe | Phone: 9732299426 | Email: candace@groovyglobe.co

Equilibrium has been in the activewear industry for over 20 years. Specializes in designing high-end activewear for all types of activities focusing on quality, fit and design. All of the fabrics for their collections are UV protected, sweat resistance and comfortable for all kinds of activities and workouts.
Vendor Contact: Daniele Vasconcelos of Equilibrium Activewear | Phone: 7863176556 | Email: sales@livebahia.com

Obscura™ by Julie Gardner is the projection of photographic art images and scenes onto exquisite natural fiber fabrics. Each design is a reflection of the world around us. By using Natural fiber fabrics only I am creating luxury items that are non toxic for the environment and the wearers skin. Even these big pieces fold small, making them a perfect travel companion that dresses up any outfit. Dress in love with Nature.
Vendor Contact: Julie Gardner of Obscura Arts LLC | Phone: 3107353198 | Email: info@obscuradesigns.net

My store specializes in women's clothing and accessories, such as bags, jewelry, makeup, lingerie, swimsuits, and more. Everything in my store is priced at $35 or less.
Vendor Contact: Crystal Hodge of Below 35 | Phone: 813-644-1750 | Email: below35.01@gmail.com

Inspired by the Bamileke people in West Cameroon Region, the DNA 1.1 Summer Collection features an array of vibrant hues and prints on sensible, classic silhouettes. Take a peek at our line sheet http://cleahdesigner.com/Linesheets/Summer2020.pdf
Vendor Contact: Cleah Murray of Cleah Murray Designer | Phone: 4045869729 | Email: info@cleahdesigner.com

KAHINDO is a sustainable and ethical luxury brand for women designed in New York City and sourced and produced in Africa using fair trade practices. Our mission is to empower women and create sustainable jobs in marginalized communities all in an effort to end poverty in Africa. Retails between $200 and 600 Linesheet: https://drive.google.com/file/d/1JdMQaHPxzuPSMcUEfBI0sN84LaC3rJJL/view?usp=sharing
Vendor Contact: Kahindo Mateene of KAHINDO | Phone: 7738656837 | Email: info@kahindonyc.com

This comfy white t shirt has a wonderful message. The top product in our joy collection. Sizes small to 3 x are available. Each t shirt is packaged in a darling bag ready for gift giving. Our t shirts are part of our Pink Box project. A portion of the sales goes to crafts for nursing homes. Help us spread the choose joy message and send joy to nursing homes worldwide! Min. 36 pc order $12 wholesale You choose size qty.
Vendor Contact: Amy Hughes of Amy Catherine Designs’s | Phone: 5123321003 | Email: Amycatherinedesigns@yahoo.com

Rosewater is a luxury lifestyle brand born out of a profound appreciation for local craft, and a passion for connecting and empowering women across the world. Each RosewaterHouse collection merges Middle Eastern craftsmanship techniques with contemporary silhouettes for timeless wardrobe staples. The mission behind the label is to grow a network of support that provides long-term employment for female artisans, helping them preserve their craft and cultural heritage.
Vendor Contact: Leily Amirsardary of RosewaterHouse | Phone: 6175993669 | Email: Leily@rosewaterhouse.com

Rosewater is a luxury lifestyle brand born out of a profound appreciation for local craft, and a passion for connecting and empowering women across the world. Each RosewaterHouse collection merges Middle Eastern craftsmanship techniques with contemporary silhouettes for timeless wardrobe staples. The mission behind the label is to grow a network of support that provides long-term employment for female artisans, helping them preserve their craft and cultural heritage.
Vendor Contact: Leily Amirsardary of RosewaterHouse | Phone: 6175993669 | Email: Leily@rosewaterhouse.com

Launched in 2020, the Christina Ward brand derives from the 1950s aesthestic, juxtaposed by the ideals of modern, driven, professional women with a practical sensibility. Creative Director, Christina Ward, has worked in the fashion industry for nearly a decade, supporting world renown brands through product development and sourcing. Her namesake collection is an ode to the educated, striving woman with sharp separates and dress silhouettes, designed in Texas and produced in New York.
Vendor Contact: Christina Ward of Christina Ward | Phone: 732-221-9284 | Email: christina@christinawardco.com

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Written by Sarah Shaw

There are 12 comments

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  • […] Shaw’s Entrepreneurette Gazette has a great new post with a tip from yours truly.  It’s all about how to target properly.  […]

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  • Marian says:

    Thanks Sarah for this post! we’re already doing some of the 28 ideas you mentioned and will probably do the others. This is great! thanks again

  • nick says:

    Try mailing out your own personal recorded message to your target audience and include your business card. This isnt likely to be thrown away with other junk mail. Please visit http://www.pitchinabox.com for more info.

    Thanks!
    Nick

  • My target market is men and women who loves jewelry. I do keyword research first using Google Keywords Suggestion Tool or other tools to find how many searches per month for that keyword phrase.

    Then I join related forums by typing keyword phrase + forum on Google search box. Leave my link at the signature.

    I can also offer free ebooks about Jewelry or some free T-shirts or some free mugs. Everyone loves free stuff. Add my link on each these free stuffs.

    Another way I think we can run a contest. Give the winner one of our best products.

    Jenny

  • ohio cpa says:

    This was a really nice post.

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