I’d like to invite you to do an exercise that I have my clients do to really get clear about who your target market is. This should help you figure out where they are, once you really know who they are.
Close your eyes and imagine who your ideal client is. Really take the time to sit with it and get a real image. I find it really helpful to have someone with you who can write it all down for you so you can just talk and describe the person.
Here are some questions you can ask yourself:
Man, woman or child?
What do the look like?
Do they exercise? Are they sedentary?
What is their relationship status?
Do they have children?
Where do they live?
What is their life like? Job? Stay home mom? Kid in school?
What kind of car do they drive?
Do they vacation? Where? How often?
How do they dress? Designer? Trendy? Gap? Discount?
Do they have hobbies?
Are they educated? To what level?
I could go on forever…….are you forming an image?
Now with that image in mind……where do they hang out?
Where do they shop?
Now comes the fun part of figuring out how to get their attention!
My experts below give you some great ideas to get started with.
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