One of the fastest ways to get your product seen is to find the most popular celebrities each month. Magazines tend to find their “favorites” and then stalk them. By keeping track of who is popular is a fairly easy task. No matter where you live, here are a few ways you can find the hotties and get them your products. The important thing is to act quickly. Celebs are often hot for a short time and you need to strike while the irons hot. This is no time to be timid. Once you find them, get in touch with their gatekeepers and send them a gift as quickly as possible.
Now that the Oscar wars are upon us……..get while the gettin’ is good…… Try to get your stuff to the celebs BEFORE they win as they are not quite as popular today as they might become on Oscar night!!
1. The Emmy and Oscar winners, Golden Globes, SAG etc……. check out the winners. They are HOT and desirable. Do an online search of the winners and then decide which one(s) will be attractive to your target market and go after them. They will be basking in the limelight for a short period so move quickly.
2. Be aware of moving openings each month and watch to see if it’s a hit. Most celebs that have a hit movie are out and about (and therefore photographed a lot). They are usually in Los Angeles or NYC for a press conference and the paparazzi is always chasing them. Try to see what they are doing or where they hang out to make your gifting as appropriate as possible as you want them to wear it, or use it, asap. Maybe the photos are at the beach, or in front of certain stores, at ice cream parlors, or even pushing a stroller. Be as observant as possible to make the most of your gift.
3. Weeklies are the #1 way to find the “hot” celebrities most of the year. These magazines pay top dollar (sometimes up to $10,000) for the “best” photos so the paparazzi is always out looking for their next big paycheck. The paparazzi is out everywhere in major cities. They stalk celebs in front of their homes, in restaurants, walking on the street and crashing their cars. Whatever they can get, they do. By reading the weeklies, you can stay on top of the current popular celebs and up your chances of getting a photo.
4. As we approach Oscar season, all the best movies of the year will be rolling out. Be sure to note who is being touted for nominations and send them something asap. And you know that if they win an Oscar they will be much harder to approach but you will have been a step ahead and might have already secured a photo of them with the product before they get even more famous.
Let me know how it goes!
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