How to market a new product on-line
2010/09/15 6:00 AM
So you are ready to launch a new product and there are so many options these days…….are you wondering what is the best route to take? My vote these days is video for the #1 way to launch a new product. Obviously you cannot leave out PR, social media or notifying your mailing list…but video is a super easy way to preview your new product and give a quick "show and tell" to the world. A great example is a video by handbag designer Rebecca Minkoff who uses a video to show her new line in lieu of going to a tradeshow. This can be a very cost effective way to get your line into the hands of buyers (both wholesale and retail) but you need to have a good list to send the link to – so be sure to keep building that list. I asked my experts to contribute their ideas and share what works for them so you can do it better and smarter.
If you have a video please post it in the comments so we can all help you promote your launch!
Tagged: Blogging, business, Launch Tips, Marketing, Networking, Public Relations, Social Media, Twitter
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There are 12 comments
Maxine Tatlonghari says: Great Tips Sarah! I did many of these when we launched. I launched with an eBay store and a Blog … both of which I built myself with just a little bit of tech savvy. Then I became a Socialite. Through my SmartyLA tribe, I learned how to Facebook, Twitter and Blog. Which led to my launch party with key influencers that I still collaborate with today. Which led to working with A-list makeup artists. Then I did a celebrity gifting campaign. And all of the above led to the serving the likes of Kim Kardashian, Carrie Underwood, Mariah Carey, Whitney Houston, Cindy Crawford, CW’s Vampire Diaries, MTV, Disneyland Resorts and Harpo Productions.
All started with an eBay store and a blog. Of course I knew that our manufacturing and fulfillment structure was very strong … so I could really focus on building the brand and creating relationships with key influencers in my market.
Great info Sarah!
I’ll share this with as many entrepreneurs as I can.
I love that you put PR at #1
🙂
Todd Brabender
Spread The News PR, Inc.
Generating media exposure for
innovative products, services and experts.
785.842.8909
todd@spreadthenewspr.com
http://www.spreadthenewspr.com
LinkedIn Profile: http://www.linkedin.com/pub/0/122/831
Thank you for the great tips and information. I always love coming you site as I feel I always learn something new. Thanks.
Hi,
I have a question about the first idea on the list~
Number 1- Launch PR. Are you talking about the company, Launchpr.com to send out news about a launch??
CJ says: Thanks so much for the article. I am very close to launching my website and initial product offering, so this was very timely and helpful!
CJ
Wow these are really great tips! The biggest thing I keep hearing is tap into your current customers, people that have already purchased are most likely to purchase again. Great information, thanks!
Tks Sarah! good tips!
I think I am going to give the video a try. I think it is shown that people do sit and watch a video and making it fun tip.
+ making a connection with people the organic way. And I think people forgot to mention HARO to find free P.R.
cheers
Connie
Impressive set of link partners you have there.
I really will go through these links once my new project is online.
Daniel
-CFS
M says: This is fantastic! Very very useful
This was a really helpful article! I’ve just launched a new product and I’ll be sure to reference this list and make sure I do it all. I had already planned on making a video this week so I’m happy it comes highly recommended.
Thanks!
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Can you share what's working for your company today?
Any kind of PR is good PR...... especially when it takes 5 minutes and is free! I'm putting together a collaborative blog post and need your input! Since our normal way of doing business has changed, we have been forced to pivot to stay nimble during this unprecedented time in our lives.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'd love to hear new ways of doing business that you have discovered or invented during Covid shutdowns.
How are you getting online sales?
Are you still selling wholesale?
Are you drop shipping?
If you relied on pop-ups, what is your new normal?
Have you turned to advertising to drive traffic?
Are you seeking more PR?
And anything else that is working for you..... I want to know and learn from you too.
Please share ways that your company has pivoted during Covid-19 shutdowns and limitations and how you are making money today. Requirements:
Please share a short paragraph and give us your best tips!
Please add a headshot and some product shots as well if you'd like. Photos must be 300x300 px and 72 dpi or the system will reject them.
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Want magazine editors to try your products? Pitch them to write about zoom dinner parties and encourage them to dress up. Send them something to wear.
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It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
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