So you are ready to launch a new product and there are so many options these days…….are you wondering what is the best route to take? My vote these days is video for the #1 way to launch a new product. Obviously you cannot leave out PR, social media or notifying your mailing list…but video is a super easy way to preview your new product and give a quick "show and tell" to the world. A great example is a video by handbag designer Rebecca Minkoff who uses a video to show her new line in lieu of going to a tradeshow. This can be a very cost effective way to get your line into the hands of buyers (both wholesale and retail) but you need to have a good list to send the link to – so be sure to keep building that list. I asked my experts to contribute their ideas and share what works for them so you can do it better and smarter.
If you have a video please post it in the comments so we can all help you promote your launch!
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