So you are ready to launch a new product and there are so many options these days…….are you wondering what is the best route to take? My vote these days is video for the #1 way to launch a new product. Obviously you cannot leave out PR, social media or notifying your mailing list…but video is a super easy way to preview your new product and give a quick "show and tell" to the world. A great example is a video by handbag designer Rebecca Minkoff who uses a video to show her new line in lieu of going to a tradeshow. This can be a very cost effective way to get your line into the hands of buyers (both wholesale and retail) but you need to have a good list to send the link to – so be sure to keep building that list. I asked my experts to contribute their ideas and share what works for them so you can do it better and smarter.
If you have a video please post it in the comments so we can all help you promote your launch!
Want to express your opinion?
Leave a reply!
I’m already getting orders from the email with the updated pricing that I just sent to my current st…
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda …
We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just …
“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard …
“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left w…
“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product…
With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers …
“If you have dreamed of hitting it big, and your product has any kind of ‘it’ factor, as Sarah often…
“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 60…
When I first started working with Sarah I had a garage full of my Bathroom Bagonia’s and didn’t know…
2 days ago
It’s awesome that other people are marketing and promoting your brand while you are doing other things that require your attention.
Read on: sarahshawconsulting.com/drop-shipping-2020/
#sarahshawconsulting #blog #dropshipping #ecommerce #dropship #dropshippingtips #entrepreneur #reseller #business #fashion #apparel #boutiques ... See MoreSee Less
3 days ago
Learn from Lisa what it takes to get on QVC or HSN. Her insider tips will get you to hustle, and show you how sales and public relations can help grow your business.
Tune in to the podcast to find out! sarahshawconsulting.com/podcast/lisa-ascolese-shares-insider-tips-for-qvc-and-hsn/
#sarahshawconsulting #podcast #lisaascolese #celebrities #celebs #celebrityaccess #business #fashion #apparel #boutiques #magazines #blacklivesmatter #getastreetsmartmba ... See MoreSee Less
4 days ago
Can you share what's working for your company today?
Any kind of PR is good PR...... especially when it takes 5 minutes and is free! I'm putting together a collaborative blog post and need your input! Since our normal way of doing business has changed, we have been forced to pivot to stay nimble during this unprecedented time in our lives.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'd love to hear new ways of doing business that you have discovered or invented during Covid shutdowns.
How are you getting online sales?
Are you still selling wholesale?
Are you drop shipping?
If you relied on pop-ups, what is your new normal?
Have you turned to advertising to drive traffic?
Are you seeking more PR?
And anything else that is working for you..... I want to know and learn from you too.
Please share ways that your company has pivoted during Covid-19 shutdowns and limitations and how you are making money today. Requirements:
Please share a short paragraph and give us your best tips!
Please add a headshot and some product shots as well if you'd like. Photos must be 300x300 px and 72 dpi or the system will reject them.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'll be sure to let you know when the post goes live later this week so that you can share it too. ... See MoreSee Less
6 days ago
Want magazine editors to try your products? Pitch them to write about zoom dinner parties and encourage them to dress up. Send them something to wear.
Book a call with me today and learn how to get through this crisis.
#sarahshawconsulting #business #fashion #clothing #accessories #apparel #boutiques #magazines #editors #dropshipping #ecommerce #dropship #dropshippingtips #entrepreneur #reseller #boutique #besafe #workathome ... See MoreSee Less
7 days ago
It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
Read on: sarahshawconsulting.com/set-the-right-price-for-your-product-line-and-make-more-money/
#sarahshawconsulting #business #retail #wholesale #fashion #clothing #accessories #apparel #boutiques #magazines #consultation #dropshipping #ecommerce #dropship #dropshippingtips #entrepreneur #reseller #boutique #besafe #workathome ... See MoreSee Less