This one sentence sparked a fabulous dinner conversation a couple weeks ago. It is something I often used to fret about when I started my first handbag line, but in the end I really didn't see them as competition, just other designers doing different things. It wasn't until a major designer copied my signature bag that I felt the wrath of competition swell – which was healthy – and a good reminder that I wasn't bullet proof.
We all have moments of fear (fleeting as they may be) relating to our competition and wonder how they are doing it differently, the same, worse or possibly better than you are. And there are those of us who never think about it, or just plain ol' don't care what they are doing as it wouldn't make a difference to you.
These days I take a good look at my competition to see what I can learn about myself. I strive to be better, stronger, faster just like you and don't always have the answers. I reached out to my Entreprenette experts who offer some great tips like looking at competitors forums and solving those problems in your business, emphasizing what sets you apart, checking keywords, and back-links to see if you should use them too, and most importantly to remember there is room for all of us!
Check out their great tips. Love to know what you do too. If you want to share your smarts with me, become an Entreprenette expert by clicking here.
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