I’m excited to share a valuable strategy that helped me significantly boost my wholesale sales during the critical November and December shopping period, and I’m confident this method can be equally effective for you!
The foundation of this strategy is a deep commitment to and belief in the value your product offers.
You probably already have this belief, right?
My product, the Handy Hold All, became a testament to this belief. I was so convinced of its value that I decided to take a bold step: offering it to stores with a guarantee of sale.
Here’s how it worked: If the product didn’t sell, I would take it back and provide a full refund. It might sound a bit daring, but this approach was incredibly successful.
Expanding the Minimum Order Quantity
Traditionally, I maintained a minimum order quantity of 12 pieces throughout the year. However, driven by strong conviction in my product’s success, I increased this minimum to 36 pieces during November and December. Additionally, I set a firm deadline for store buyers to make their purchases and offered them the option to return any unsold items by January 15th. This is a sure way to boost your wholesale sales in November
The results were astounding. I sold over $30,000 worth of products to stores, and there was only one inquiry about returning items—which ultimately never resulted in an actual return.
Crafting an Irresistible Offer
Now, it’s your turn to make a bold move. Craft an offer that you believe is irresistible to your buyers. You understand your audience best, so tailor your approach accordingly. Send them a simple email detailing the offer: buy a specific number of units, and if any remain unsold, they can return them in January at their own expense, provided they notify you by January 7th and complete the return by January 15th.
To psych yourself up for this, remind yourself of the commitment you have to your product: “I guarantee that I believe in my product so much that I’m offering a 100% money-back guarantee you’ll sell them all before the year’s end.”
Let me know how this strategy works out for you! Embrace this opportunity to take a significant step forward and present your buyers with an offer they can’t refuse. This approach not only increases sales but also strengthens relationships with retailers by demonstrating confidence in your product and a willingness to share the risk of new inventory during the holiday season.
To learn how Sarah can help you come up with amazing strategies like these to stand out from similar brands, book a call today: https://calendly.com/sarahshaw/strategy-session-blog
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