As the end of the year rapidly approaches for everyone, I know us product minded people are scrambling to make it the best quarter of the year, and some rely on 4Q sales to make their entire year! My mind has been working overtime these days coming up with some out-of-the-box ideas for my clients and myself as I'm sure you are too.
I want to share a few ideas that I have for you along with my Entreprenette Experts who offer some great tips too! I'd love to hear your ideas too, so please share them in the comments so we can all have a great 2011 and encourage each other.
On-Line offers: I like to create a rush to purchase during the holiday season. One thing I find to work well year after year, is to offer a different item on sale each day from Black Friday until Christmas. If you don't carry enough items to cover that many days, you can make up different offers like 2 for 1 or buy one get 50% off on something else…. be creative and cross promote your own products. You can even find other lines that compliment yours and offer something from theirs, and they from yours – gives you more exposure.
Wholesale Sales: While stores are offering their own buying incentives to their retail customers, it's a good idea to find ways to entice buyers on your end to help them sell more of your products. You might offer free shipping with a minimum order, offer a free extra item if the order is over a certain dollar amount, find an inexpensive promotional item that you can include for free with large orders. If you are feeling really confident, offer a money back guarantee on orders placed by 10/31.
Trunk Shows: Pick a cool store in your neighborhood and offer to do a trunk show. Engage the surrounding stores and restaurants in participating as well with raffles, give-a-ways and special offers the same evening making it into your own "Fashion night out".
Home Parties: Everyone wants to give to charity especially at the end of the year. If you can find a person with a nice big home who has lots of friends (hopefully wealthy ones), and is passionate about a specific charity, offer to do a sale at their home and donate a percentage to their charity of choice. They invite their circle, the charity will usually help promote it, and you can invite your list too. Everyone wins! This is also a great way to get rid of old samples and slightly damaged seconds……make a basket (or table) of the discounted stuff and watch it fly out the door at super low prices.
Have fun and good luck!
Want to express your opinion?
Leave a reply!
I’m already getting orders from the email with the updated pricing that I just sent to my current st… Read more
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda … Read more
I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail R… Read more
We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just … Read more
“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard … Read more
“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left w… Read more
“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product… Read more
With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers … Read more
“If you have dreamed of hitting it big, and your product has any kind of ‘it’ factor, as Sarah often… Read more
“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 60… Read more
23 hours ago
5 days ago
6 days ago