How to Boost 4Q Holiday Sales
2011/09/15 5:00 AM
As the end of the year rapidly approaches for everyone, I know us product minded people are scrambling to make it the best quarter of the year, and some rely on 4Q sales to make their entire year! My mind has been working overtime these days coming up with some out-of-the-box ideas for my clients and myself as I'm sure you are too.
I want to share a few ideas that I have for you along with my Entreprenette Experts who offer some great tips too! I'd love to hear your ideas too, so please share them in the comments so we can all have a great 2011 and encourage each other.
On-Line offers: I like to create a rush to purchase during the holiday season. One thing I find to work well year after year, is to offer a different item on sale each day from Black Friday until Christmas. If you don't carry enough items to cover that many days, you can make up different offers like 2 for 1 or buy one get 50% off on something else…. be creative and cross promote your own products. You can even find other lines that compliment yours and offer something from theirs, and they from yours – gives you more exposure.
Wholesale Sales: While stores are offering their own buying incentives to their retail customers, it's a good idea to find ways to entice buyers on your end to help them sell more of your products. You might offer free shipping with a minimum order, offer a free extra item if the order is over a certain dollar amount, find an inexpensive promotional item that you can include for free with large orders. If you are feeling really confident, offer a money back guarantee on orders placed by 10/31.
Trunk Shows: Pick a cool store in your neighborhood and offer to do a trunk show. Engage the surrounding stores and restaurants in participating as well with raffles, give-a-ways and special offers the same evening making it into your own "Fashion night out".
Home Parties: Everyone wants to give to charity especially at the end of the year. If you can find a person with a nice big home who has lots of friends (hopefully wealthy ones), and is passionate about a specific charity, offer to do a sale at their home and donate a percentage to their charity of choice. They invite their circle, the charity will usually help promote it, and you can invite your list too. Everyone wins! This is also a great way to get rid of old samples and slightly damaged seconds……make a basket (or table) of the discounted stuff and watch it fly out the door at super low prices.
Have fun and good luck!
Related posts
There are 7 comments
erin pickering says:Fantastic list! and exactly what I need to read today.
Thanks!!
~erin
thanks Sarah….
Love all these ideas! Working on plans now so the timing is great!
Sarah
http://www.goodnighties.com
TY TY TY 4 this brilliant ideas.
I am especially thrilled with the 500K shopping spree.
Best to always,
Gracie
Love this post! There were some great ideas that got me thinking about preparing for the Christmas season. Thanks
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
Your program is already helping me sooo much.. and I finally feel like there is a light at the end o… Read more
Shiksona Beauty
"20px" /> the website looks great. I am so… 
Sarah is exactly what I have been looking for to take my business to the next level. She brings a ton of experience to the table and saves time, money and headaches with her plethora of resources. I've had my business for 14 years and I've always felt like I was missing pieces for wholesale growth and online growth. Sarah filled that gap in more ways than I could have imagined. Our wholesale quadrupled in the first month of implementing her wholesale practices. We are just getting started and I'm excited to continue growing my business with Sarah as my go to girl for when I get stuck. If you're willing to put in the work, Sarah will take you to new levels in your business. I can't recommend Sarah enough! - Traci Dalrymple, Founder, Kokokahn Essential Oils![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #ProductDevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
Don't let this season pass by without making the most of it! With my help, you'll be able to confidently approach buyers and make sure they know why they should be carrying your line in their store this fall season.![]()
![]()
We’ll also focus on building relationships with buyers and store owners so you can turn one sale into ongoing sales year after year. And once you've secured an order, I'll show you how to keep it going by implementing simple follow-up techniques that will keep your products flying off the shelves.![]()
![]()
You’ll learn how to create a powerful pitch that will leave buyers wanting more, and how to follow up without being too pushy. Plus, I'll share the best strategies for networking with buyers and finding new stores that match your brand.![]()
![]()
I’ve created a step-by-step program that will take you from start to finish in getting your line ready for stores. We’ll go through the entire process together, from creating a professional line sheet and pricing guide, to crafting an effective sales pitch tailored for the stores you are pitching.![]()
![]()
The Fall season is the biggest opportunity for wholesale success you’ll have all year. Don’t miss out on this golden opportunity! You don’t have to do it alone, though. You can take advantage of my help to ensure you are ready to pitch stores in a way that will get them to say YES![]()
![]()
Check out my free training here: sarahshawconsulting.com/sarahshaw/![]()
![]()
Xoxo![]()
Sarah![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
Celebrities are people too. They just happen to be famous. They love new innovative products so don’t be scared to contact them…..all they can say is no.![]()
![]()
For more info click here to learn more about working with Sarah![]()
sarahshawconsulting.com/sarahshaw/![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife
Great Entrepreneurs Listen to Advice, then decide what to do with it.![]()
![]()
For more information on working with me, Check out my free training for product designers that will share how to get your products into stores, magazines and even A-list celebrities.![]()
![]()
Click here: sarahshawconsulting.com/sarahshaw/![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #ProductDevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach
Are you thinking of getting your products to celebrities?![]()
This is how I doubled my sales in just 2 years.![]()
That is a fast track to getting more credibility for your brand really quickly. ⭐️![]()
![]()
And it’s not just me…… clients have recently gotten products to Charlize Theron, America Ferrera, Lady Gaga and Sarah Jessica parker.![]()
![]()
Check out this video and then book a call on this link with me so I can share how to do it.![]()
sarahshawconsulting.com/sarahshaw/![]()
![]()
❤️ Sarah![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
