Ask The Entreprenette

How to Approach a Magazine Editor

 

Why do we often feel like a magazine editor holds our future in their hands?

Will we ever feel comfortable pitching ourselves?

Believe me, I am right there with ya!  Pitching ourselves is just about the hardest thing for most people – no matter what your business is.

I think the biggest tips I can give are to pitch on target, keep it short and concise, and really know who you are pitching to.  Be sure to take the time do the research and really be sure that editor is the right one for your product. There is nothing more embarrassing than pitching to the wrong person!

I reached out to my experts to contribute to this article as I think it will help us all out to see other ways to approach editors.  Let me know what you think and if you try any of the tips.

Tyes By Tara is an award-winning brand that designs jewelry, accessories, intimates and bridal gifts to celebrate femininity. Established in 2010, Tyes By Tara aims to help women feel feminine, confident and independent with our exclusive designs, giftable packaging and handcrafted quality. Seen on celebrities like Christina Milian, KiKi West and Annalee Belle, our collections aim to reimagine accessorizing with elegance, beauty and femininity. Wholesale price points range from $6-$14.
Vendor Contact: Tara Stravinsky of Tyes By Tara | Phone: 3039419117 | Email: tara@tyesbytara.com

We are a luxury apparel & accessories brand focused on sophisticated, classic designs that afford multi-wear/versatile styling options (reversible and interchangeable pieces, multiple ways to tie, etc.) We source the finest, most luxurious materials, meant for years of wear... in addition, all of our products are named after special locations, sites, or icons we encounter while traveling and share via our travel blog!
Vendor Contact: Sharice Barnes of Delyx LTD | Phone: 8135326868 | Email: delyxltd@gmail.com

Our line consists of swimwear and cover-ups that transform from the beach to brunch to the bedroom. Our styles come in vibrant prints and unique solid. Best of all, we carry sizes XS-3X. We proudly manufacture in the US.
Vendor Contact: Nyki Alleb of Gyv Me Body | Phone: 8555504100 xt.1 | Email: design@gyvmebody.com

Give your mornings and evenings the complete comfort they deserve with the beautifully silk pajama set . You can revel in the comfort and luxuriously cozy feel of beautifully Soft silk fabric. Its relaxed fit lets you wind down from your day with ease. You’ll love the little touches of sophisticated detail in each set. This sleepwear collection is inspired by all home who wish to feel comfy while being home during quarantine.
Vendor Contact: Rose Paulino of Rose Paulino LLC | Phone: 6465925189 | Email: info@rosepaulino.com

T SUIT swimmable coverups are great for your vacation at the beach, by the pool, on a cruise or wearing it at the water park with the family. Who can wear this? Absolutely anybody who wants to feel confident and comfortable, regardless of size or age; this will Fit you to a T! Swimmable and sexy all in one. Choose the T SUIT top or dress. Designed with fabulous fabric and the fit in mind. Quick drying, giving you freedom to wear in and out of the water. Wholesale $80
Vendor Contact: Denise Cesare of T SUIT Fits Every Body To A T Inc. | Phone: 917-751-6897 | Email: dcesare@fits-everybody.com

T SUIT Pareo This exclusive Cobalt Blue Pareo was designed with the curvy fit and great style to enhance your body. Has so much versatility (can be worn 3 different ways) and quick drying. It is a beautiful cobalt blue fabric from Milan, Italy. Wholesale 80
Vendor Contact: Denise Cesare of T SUIT Fits Every Body To A T | Phone: 917-751-6897 | Email: dcesare@fits-everybody.com

Quarantine doesn't have to stop us from prepping for the summer and shopping for out perfect swimsuit. Attached are my top selling pieces. Pictured is music artist Vina Love from Growing Up Hip Hop.
Vendor Contact: Rose Paulino of Rose Paulino LLC | Phone: 6465925189 | Email: info@rosepaulino.com

Ella Winston's exclusive line of velvet and lace robes are available in seven stunning colors: White, Berry, Rose, Mauve, Light Blue, Dusty Blue and Burnt Orange. The robes are made with a high quality luxurious stretch velvet and feature an inner tie and outer sash for the perfect fit every time. They are one size fits most up to size XXL or dress size 16. The robes retail at $67 and I offer them wholesale at $30.
Vendor Contact: Kristin Ames of Ella Winston | Phone: 650-307-2675 | Email: info@ellawinston.com

Pulau Swimwear offers swimwear and resort-relax clothing collection with fun prints to chic essential colors using high quality fabrics. Our products has been enjoyed with Hawaii Locals and travelers from all over the world. Pulau Swimwear is Hawaii based company established by Yuko Yoshida who used to provide designs to the other leading local swimwear brand. She also does Interior Design for vacation-rental to Luxury Houses in Island wide.
Vendor Contact: Yuko Yoshida of Pulau International LLC | Phone: 917-701-4239 | Email: info@pulauswimwear.com

OKETŠA (O-Ke-Cha) is a fashion brand that was born in South Africa and bred in New York. The brand is a visual expression of Africa, its rich diverse culture, combining indigenous iconography with modern attributes. While an African spirit forms the core of the brand, OKETŠA embodies all that is local and global about Africa, with a brand identity that strives to evoke the beauty that often evolves from cross-cultural expression.
Vendor Contact: Thulare Monareng of OKETŠA | Phone: 3472063258 | Email: thulare@thularemonareng.com

My swimwear line was created by me to make women of all sizes look and feel beautiful in a swimsuit. My sizes go from Small-XXLARGE. My colors are bright and beautiful and my bottoms have full coverage. All sizes look amazing in my swimwear.
Vendor Contact: Annessa Smith of ThicknThinSwimwear | Phone: 6463388247 | Email: anniesmitty@icloud.com

My natural fabric lines of luxury accessories include silk kimono/cover ups. These are perfect for poolside, beach and resort wear. They are easy to wear and add to a glamorous look to any swimming costume. The sarongs are made from Modal. They are robust and will not stick to the skin. They can also be worn as summer scarves. Only while stock lasts cover ups: https://bit.ly/34M6Ik0 sarongs: https://bit.ly/34KzXDQ wholesale prices on request
Vendor Contact: Julie Gardner of Obscura Arts LLC | Phone: 310 7353198 | Email: info@obscuradesigns.net

Luxury swimsuit that shapes body, high end quality. Made in LA
Vendor Contact: Naomi Besson of Naomi Besson Swimwear | Phone: 9546250281 | Email: Info@naomibesson.com

Obscura™ by Julie Gardner is the projection of photographic art images and scenes onto exquisite natural fiber fabrics. Each design is a reflection of the world around us. By using Natural fiber fabrics only I am creating luxury items that are non toxic for the environment and the wearers skin. Even these big pieces fold small, making them a perfect travel companion that dresses up any outfit. Dress in love with Nature.
Vendor Contact: Julie Gardner of Obscura Arts LLC | Phone: 310 7353198 | Email: info@obscuradesigns.net

My store specializes in women's clothing and accessories, such as bags, jewelry, makeup, lingerie, swimsuits, and more. Everything in my store is priced at $35 or less.
Vendor Contact: Crystal Hodge of Below 35 | Phone: 813-644-1750 | Email: below35.01@gmail.com

My store specializes in women's clothing and accessories, such as bags, jewelry, makeup, lingerie, swimsuits, and more. Everything in my store is priced at $35 or less.
Vendor Contact: Crystal Hodge of Below 35 | Phone: 813-644-1750 | Email: below35.01@gmail.com

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Written by Sarah Shaw

There are 20 comments

  • Don Tepper says:

    There’s a lot of great advice above. (Not including mine at #37!) You’ll notice that most–as Sarah suggests–focus on keeping your pitch on target, keep it concise, know the publication, and know the editorial needs. And those are really the core elements. But there are some other good nuggets above. So don’t overlook:

    #4: The Squeeky Wheel, #7: Reach Out and Follow Up. Don’t stalk the editor, but call periodically, especially if you’ve done any work for him/her. Here’s the script: “Hi. I’m sure you remember that I did the article for you on ____________. I’ve got an opening in my schedule right now, and I was wondering if you had any unassigned articles you’d like me to handle?” And, yes, editors do. Sometimes they’ve fallen behind on making assignments. Sometimes a topic was bumped and now it’s floating in limbo. Sometimes another assigned writer couldn’t handle it. Sometimes it’s a last-minute addition. Whatever the reason, editors do have unassigned articles. If you don’t ask, you won’t get. I’ve assigned several this year based on no more than a phone call from a writer at the right time.

    Try, with caution, #52: Unique, Even Bizarre Titles, #40: Sell It Before You Write It. Here, the idea is to grab the editor’s attention with a strong title or strong lead. Yes, but make sure you understand what the editor is looking for and who the audience is. You don’t want to inadvertently insult or turn off either. Quick example: I post a lot on a real estate site–http://www.ActiveRain.com–because I’m also a real estate investor and Realtor. There’s an interesting thread going on right now about the title of a book: How to Cheat at Home Repair. See http://activerain.com/blogsview/1825145/sellers-this-may-not-be-the-book-for-you

    It turns out that the writer’s done books for Rodale and Reader’s Digest, and a lot of other publishers, too. He’s picked up the “How to Cheat at” phrasing, just like some publishers have put out series on “_______________ for Dummies” or “___________ for Idiots.” Well, “cheating” at home organization or gardening is one thing. But “cheating” at home repairs is going to rub some folks–such as Realtors–the wrong way. So, just be careful.

    Hope that helps.

  • A fellow entrepreneur, Carissa Rose http://carissarose.com/ told me about Mastheads –www.mastheads.org. I found it very helpful. Prior to that, I wasn’t sure where to get e-mail addresses from. Not all of the periodicals list the e-mails.

  • Grace Wieber says:

    There’s no where to run and nowhere to hide ! Thanks for being on top of your game and sharing these tremendously encouraging tips.

  • Nancy Fox says:

    What a great resource for entrepreneurs and professionals. This is a great compilation of tips from some remarkable experts. Thanks Sarah.

  • […] Read all the tips here. Categories Uncategorized […]

  • Marnie says:

    Awesome, as usual! Thanks, Sarah! Always learning from you!

  • Tracy S says:

    Great resource! Also, I’ve used #14 HARO and it’s been great. I’ve had quite a bit of success with it.

  • […] For even more insights on how to approach magazine editors, here’s a great article from the folks at The Entreprenette G…. […]

  • Amore says:

    I found all these tips to be very valuable. Thanks so much.

    I love the “Sell it before you write it approach”.

    Amore
    Take a bite of the Apples and Oranges.

  • Naomi Warde says:

    Hello, all! I’m doing a project for my senior year about careers, and I need to interview an editor. My previous contact fell through at the last minute, and my project is due tomorrow, so I really need one tonight. It’s over email and should only take you 10 minutes or so… if anyone has a heart to help a poor, only a LITTLE bit procrastinating teenager, please contact me tonight! Thanks. My email is naobikanobi1@gmail.com =]

  • Naomi Warde says:

    Hello, all! I’m doing a project for my senior year about careers, and I need to interview an editor. My previous contact fell through at the last minute, and my project is due tomorrow, so I really need one tonight. It’s over email and should only take you 10 minutes or so… if any editor reading this has a heart to help a poor, only a LITTLE bit procrastinating teenager, please contact me tonight! Thanks. My email is naobikanobi1@gmail.com =]

  • Thank you for sharing. The diversity of articles is phenomenal. As one scrolls down, a certain excitement surfaces. “What will be next?” I can’t wait to see it.

    Keep up your good work!

    Best Regards,

    Donald L. Vasicek
    Olympus Films+, LLC
    The Zen of Writing
    http://www.donvasicek.com
    dvasicek@earthlink.net

  • Seeking advice!…I am a book author and professional who has been widely quoted in magazine articles for over 20 years and who has a new book out whose topic (aphrodisiac foods and recipes)would hold wide appeal to editors, in-house authors and free-lance writers who need content and also need to be able to cite “expert opinion.”

    I am not interested in writing a magazine article myself, but rather, to be quoted, paraphrased, and have my book title mentioned.

    What tweaks in the great pitching ideas above should/could be made?

    Thanks!

  • alan clement says:

    Thank you for these. I’m new to the game, and they were very helpful.

  • Wow, incredible blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your site is fantastic, as well as the
    content!

  • […] places or scenic spots, beauty photographers work with travel experts and magazine editors to feature different places in a magazine or an online site. An experience photographer in the […]

  • This Site ROCKS! and so full of Helpful Info. I will bookmark it and come back to read More.

    I'm on the Lookout!!! thank you all soooo Much. Blessings!!

  • […] utilize to get in touch with them. Or you can directly contact a reporter you favor, and tell them why they should write an article about your company. Be prepared. Treat this like you are doing a proposal for a company, because in a way, you are; be […]

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