Business

How Hot is your Passion?

k0742161There are so many people out there that want to help you if you are just willing to ask. I mean REALLY ask, put yourself on the line and ask the questions that you are afraid to ask. The worst thing that can happen is that you are disappointed in their answer.  Go ahead, what are you dying to ask someone?

OK, so let’s be honest – “Do you like my idea?” – is the #1 burning question for most Entreprenettes.

The first thing to ask yourself is WHY do you care if they like it or not?

People ask me all the time if I like their idea. Luckily most of the time I do, but sometimes, while I think it’s a great idea, it’s just not something I’d personally want.  And not everyone is going to want your idea right?  I mean there are tons of cool things out there that I can appreciate and just don’t need or want – and sometimes WISH I wanted just because they are so nifty or clever.

The most important thing is that YOU like your idea and are passionate about it. It’s like a new boyfriend; you think about them all the time, can hardly sleep, keep touching them, want to call them every second, can’t stand to be apart, your stomach flutters when you see him……all those “just new” feelings about your product are the same…..just don’t tell your new BF.

A good passionate relationship with your product is essential to get it to blossom and grow, if not you loose interest, just like with the guy.

Part of growing is asking the painful and hard questions that we all shy away from.  This time, instead of asking the guy where the relationship is going, ask yourself where your product is going. Take a hard look at what you want.

  • Do you want to manufacture it yourself?
  • Do you prefer to find a licensee?
  • Do you want to go at it alone?
  • Do you want a partner?
  • What is your revenue model?
  • Do you even know what that is?
  • Do you plan to wholesale?
  • Or just retail it on your website?

These are JUST questions that you need to ask.  They are not the end – but the beginning of a long journey ahead of making fun and not so fun decisions. This is the joy of being an Entreprenette – you get to revel in the up moments and burn rubber looking for new ideas in the down moments.  Life is never dull and you are thankful for that.

Just like meeting the BF’s family and hoping you will fit in and feel comfortable, you have to look at your business and see how it fits YOU. How does it feel when you wrap yourself in it? How does it feel when you wrap your arms around it?

Your time is limited, so don’t waste it living someone else’s life, (Steve Jobs)

When in doubt, take the next step,

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Written by Sarah shaw

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